{"id":14230,"date":"2024-10-16T11:46:41","date_gmt":"2024-10-16T02:46:41","guid":{"rendered":"https:\/\/ebisumart.com\/blog\/?p=14230"},"modified":"2025-09-24T16:56:01","modified_gmt":"2025-09-24T07:56:01","slug":"o2o","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/o2o\/","title":{"rendered":"\u300cO2O\u300d\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\uff1f\u5206\u304b\u308a\u3084\u3059\u304f\u56f3\u89e3\u3068\u5177\u4f53\u4f8b\u3067\u89e3\u8aac"},"content":{"rendered":"<p><strong>\u300cO2O\u3063\u3066\u4f55\u3060\u308d\u3046\uff1f\u30cd\u30c3\u30c8\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u95a2\u4fc2\u6027\u307f\u305f\u3044\u306a\u3082\u306e\u304b\u306a\u3002\u3067\u3082\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u2026\u2026\u300d<br \/>\n<\/strong>\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>O2O\u306f<span style=\"color: #ff6600;\"><strong>\u300cOnline to Offline\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\uff09\u300d<\/strong><\/span>\u306e\u7565\u3067\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\uff09\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\uff08\u5b9f\u5e97\u8217\u3084\u7269\u7406\u7684\u306a\u5834\u6240\uff09\u3078\u306e\u9867\u5ba2\u8a98\u5c0e\u3092\u6307\u3059\u30d3\u30b8\u30cd\u30b9\u6226\u7565<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14271 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1.png\" alt=\"\" width=\"400\" height=\"194\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1.png 1280w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1-300x145.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1-1024x496.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1-768x372.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-1-485x235.png 485w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>\n<p><u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u5e83\u544a\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5b9f\u5e97\u8217\u306b\u8a98\u5c0e\u3057\u3001\u305d\u3053\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u4ed5\u7d44\u307f<\/u>\u3092O2O\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001O2O\u306e\u610f\u5473\u3084\u5177\u4f53\u4f8b\u3092\u3001\u521d\u5fc3\u8005\u306e\u65b9\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002O2O\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u696d\u754c\u5225\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u5b9f\u52d9\u306e\u53c2\u8003\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3092\u901a\u3058\u3066O2O\u306e\u8003\u3048\u65b9\u3092\u8eab\u306b\u3064\u3051\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3068\u30d5\u30a1\u30f3\u7372\u5f97\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>1. O2O\u3063\u3066\u4f55\uff1f\u521d\u5fc3\u8005\u3067\u3082\u30b5\u30af\u30c3\u3068\u5206\u304b\u308b\u6982\u8981<\/h2>\n<p>\u307e\u305a\u3001\u300cO2O\u3063\u3066\u4f55\uff1f\u300d\u3068\u3044\u3046\u7d20\u6734\u306a\u7591\u554f\u304b\u3089\u30af\u30ea\u30a2\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 O2O\u306e\u610f\u5473\uff1a\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u300d<br \/>\n\u2461 \u8eab\u8fd1\u306a\u5177\u4f53\u4f8b\uff1a\u30cd\u30c3\u30c8\u3067\u898b\u3066\u304a\u5e97\u306b\u884c\u304f\u4f53\u9a13<br \/>\n\u2462 \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068O2O\u3068\u306e\u9055\u3044<br \/>\n\u2463 \u306a\u305cO2O\u304c\u91cd\u8981\uff1f\u30b9\u30de\u30db\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/div>\n<h3>1-1. O2O\u306e\u610f\u5473\uff1a\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u300d<\/h3>\n<p>\u5192\u982d\u3067\u3082\u89e6\u308c\u305f\u3068\u304a\u308a\u3001<strong>O2O\u3068\u306f\u300cOnline to Offline\u300d\u306e\u7565\u79f0\u3067\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u300d\u3068\u3044\u3046\u610f\u5473<\/strong>\u3067\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14272 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2.png\" alt=\"\" width=\"600\" height=\"188\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2.png 1280w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2-300x94.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2-1024x320.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2-768x240.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-2-485x152.png 485w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u60c5\u5831\u3084\u4f53\u9a13\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u3084\u4f53\u9a13\u306b\u3064\u306a\u3052\u308b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092O2O\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6d3b\u52d5\uff08\u5e83\u544a\u30fb\u30af\u30fc\u30dd\u30f3\u30fb\u60c5\u5831\u63d0\u4f9b\u306a\u3069\uff09\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3092\u5b9f\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5834\u6240\u306b\u8a98\u5c0e\u3057\u3066\u3001\u8cfc\u5165\u3092\u4fc3\u9032<\/u>\u3057\u307e\u3059\u3002<\/p>\n<h3>1-2. \u8eab\u8fd1\u306a\u5177\u4f53\u4f8b\uff1a\u30cd\u30c3\u30c8\u3067\u898b\u3066\u304a\u5e97\u306b\u884c\u304f\u4f53\u9a13<\/h3>\n<p>\u5206\u304b\u308a\u3084\u3059\u304f\u5177\u4f53\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>O2O\u306e\u8eab\u8fd1\u306a\u4e8b\u4f8b\u3068\u3057\u3066\u306f\u3001<strong>\u300c\u30cd\u30c3\u30c8\u3067\u60c5\u5831\u3092\u898b\u3066\u304b\u3089\u5b9f\u969b\u306b\u6765\u5e97\u3059\u308b\u4f53\u9a13\u300d<\/strong>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u8a98\u5c0e\u4e8b\u4f8b<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e8b\u524d\u4e88\u7d04<\/strong>\uff1a\u4e88\u7d04\u30b5\u30a4\u30c8\u3084\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u305f\u30cd\u30c3\u30c8\u4e88\u7d04\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u6765\u5e97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5e97\u8217\u9650\u5b9a\u30af\u30fc\u30dd\u30f3<\/strong>\uff1a\u81ea\u793e\u30a2\u30d7\u30ea\u3084SNS\u3067\u3001\u5e97\u8217\u3067\u3057\u304b\u4f7f\u3048\u306a\u3044\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u914d\u4fe1\u3057\u3001\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30b9\u30bf\u30c3\u30d5\u3068\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8<\/strong>\uff1a\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u30c1\u30e3\u30c3\u30c8\u6a5f\u80fd\u3092\u8a2d\u3051\u3001\u30b9\u30bf\u30c3\u30d5\u304c\u5546\u54c1\u76f8\u8ac7\u306b\u5fdc\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u6765\u5e97\u524d\u306e\u4e0d\u5b89\u3092\u89e3\u6d88\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u65bd\u7b56\u3067\u5b9f\u5e97\u8217\u3078\u306e\u9001\u5ba2\u3092\u4fc3\u3057\u3001<span style=\"color: #ff6600;\"><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3064\u306a\u3052\u308b<\/strong><\/span>\u306e\u304cO2O\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3044\u3046\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u300d\u3068\u306f\u3001<strong>\u77db\u76fe\u3084\u9014\u5207\u308c\u304c\u306a\u304f\u4e00\u8cab\u3057\u3066\u3044\u308b\u3053\u3068<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u8996\u70b9\u3067\u898b\u305f\u3068\u304d\u306b\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u533a\u5225\u304c\u610f\u8b58\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u81ea\u7136\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u3066\u3001\u540c\u3058\u4e16\u754c\u89b3\u3084\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u72b6\u614b<\/u>\u3092\u76ee\u6307\u3059\u306e\u3067\u3059\u3002<\/p>\n<h3>1-3. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068O2O\u3068\u306e\u9055\u3044<\/h3>\n<p>O2O\u3068\u985e\u4f3c\u3057\u305f\u6982\u5ff5\u306b\u3001<strong>\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d<\/strong>\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3001<u>\u5b9f\u5e97\u8217\u3084EC\u30b5\u30a4\u30c8\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3055\u305b\u3001\u4e00\u5143\u7ba1\u7406\u3059\u308b\u8003\u3048\u65b9<\/u>\u3067\u3059\u3002<\/p>\n<p>\u203b\u30aa\u30e0\u30cb\uff08omni\uff09\u3068\u306f\u3001\u201c\u5168\u4f53\u306e\u30fb\u3059\u3079\u3066\u306e\u201d \u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068O2O\u306e\u9055\u3044<\/strong><\/p>\n<table width=\"696\">\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #e2efda;\" width=\"105\"><\/td>\n<td style=\"text-align: center; background-color: #e2efda;\" width=\"295\"><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb (Omni-channel)<\/strong><\/td>\n<td style=\"text-align: center; background-color: #e2efda;\" width=\"295\"><strong>O2O (Online to Offline)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"105\"><strong>\u76ee\u7684<\/strong><\/td>\n<td width=\"295\">\u5168\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/td>\n<td width=\"295\">\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"105\"><strong>\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/td>\n<td width=\"295\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u7d71\u5408<\/td>\n<td width=\"295\">\u30aa\u30f3\u30e9\u30a4\u30f3\u6d3b\u52d5\u3092\u901a\u3058\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u8a98\u5c0e<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"105\"><strong>\u7126\u70b9<\/strong><\/td>\n<td width=\"295\">\u9867\u5ba2\u306e\u5168\u4f53\u7684\u306a\u4f53\u9a13\u5411\u4e0a<\/td>\n<td width=\"295\">\u30aa\u30d5\u30e9\u30a4\u30f3\u5e97\u8217\u3078\u306e\u96c6\u5ba2<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"105\"><strong>\u5b9f\u884c\u7bc4\u56f2<\/strong><\/td>\n<td width=\"295\">\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5b9f\u5e97\u8217\u3001\u96fb\u8a71\u3001\u30e2\u30d0\u30a4\u30eb\u4ed6\uff09<\/td>\n<td width=\"295\">\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u8a98\u5c0e\u306b\u7279\u5316<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>O2O\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u2192\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u4e00\u65b9\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u6982\u5ff5\uff08\u5e83\u7bc4\u56f2\u306a\u610f\u5473\u5408\u3044\uff09\u3082\u5185\u5305\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14273 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3.png\" alt=\"\" width=\"400\" height=\"333\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3.png 1280w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3-300x249.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3-1024x851.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3-768x638.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-3-485x403.png 485w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>\n<p>\u5225\u306e\u8868\u73fe\u3092\u3059\u308c\u3070\u3001<strong><span style=\"color: #ff6600;\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u5b9f\u73fe\u306b\u306f\u3001O2O\u306e\u53d6\u308a\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002<\/strong>\u305d\u306e\u610f\u5473\u3067\u3001\u4e21\u8005\u306f\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>1-4. \u306a\u305cO2O\u304c\u91cd\u8981\uff1f\u30b9\u30de\u30db\u6642\u4ee3\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/h3>\n<p>\u4eca\u306a\u305c\u3001O2O\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u306e\u80cc\u666f\u306b\u306f\u3001<u>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u4f34\u3046\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316<\/u>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u3082\u305f\u3089\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u5e97\u8217\u306b\u884c\u304f\u524d\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u4e0b\u8abf\u3079<\/strong>\uff1a\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u3001\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u30fb\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u306e\u60c5\u5831\u53ce\u96c6\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5b9f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3076\u524d\u306b\u3001\u5546\u54c1\u306e\u8a55\u5224\u3084\u4fa1\u683c\u3092\u5165\u5ff5\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u7247\u624b\u306b\u5e97\u8217\u5185\u3092\u56de\u904a<\/strong>\uff1a\u5e97\u8217\u5185\u3067\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u5546\u54c1\u60c5\u5831\u3092\u691c\u7d22\u3057\u305f\u308a\u3001EC\u30b5\u30a4\u30c8\u306e\u4fa1\u683c\u3068\u6bd4\u8f03\u3057\u305f\u308a\u3057\u306a\u304c\u3089\u8cfc\u5165\u5224\u65ad\u3092\u4e0b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>SNS\u3067\u306e\u60c5\u5831\u767a\u4fe1\u3068\u62e1\u6563<\/strong>\uff1a\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u5199\u771f\u3092SNS\u306b\u6295\u7a3f\u3057\u305f\u308a\u3001\u5e97\u8217\u306e\u5370\u8c61\u3092\u53e3\u30b3\u30df\u3068\u3057\u3066\u30b7\u30a7\u30a2\u3057\u305f\u308a\u3059\u308b\u7fd2\u6163\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u76ee\u304c\u306a\u304f\u306a\u308b<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e97\u8217\u3067\u53d7\u3051\u53d6\u3063\u305f\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e97\u8217\u3067\u8a66\u7740\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u308a\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u81ea\u5728\u306b\u884c\u304d\u6765\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3066\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304cO2O\u306e\u57fa\u672c\u7684\u306a\u767a\u60f3\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u300d\u3068\u3044\u3046\u4e8c\u8005\u629e\u4e00\u306e\u8996\u70b9\u3067\u306f\u306a\u304f\u3001<u>\u4e21\u8005\u3092\u9023\u643a\u3055\u305b\u3001\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059O2O\u306e\u8003\u3048\u65b9<\/u>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2>2. O2O\u3067\u4f55\u304c\u3046\u308c\u3057\u3044\uff1f\u9867\u5ba2\u3068\u5e97\u8217\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>O2O\u306f\u3001\u9867\u5ba2\u3068\u5e97\u8217\u306e\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u3067\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14274 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4.png\" alt=\"\" width=\"500\" height=\"235\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4.png 1280w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4-300x141.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4-1024x481.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4-768x361.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-4-485x228.png 485w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n<p>\u3053\u3053\u3067\u306f\u3001O2O\u304c\u3082\u305f\u3089\u3059\u9867\u5ba2\u3068\u5e97\u8217\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2-1. \u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>O2O\u306f\u3001\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u4fbf\u5229\u3067\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u3082\u306e\u306b\u5909\u3048\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u60c5\u5831\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u3001\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u4e8b\u524d\u306e\u60c5\u5831\u53ce\u96c6\u306b\u3088\u308b\u52b9\u7387\u7684\u306a\u5e97\u8217\u9078\u3073<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u60c5\u5831\u3092\u4e8b\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u5e97\u8217\u3092\u52b9\u7387\u7684\u306b\u9078\u3079\u307e\u3059\u3002\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3082\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u5206\u306b\u6700\u9069\u306a\u5e97\u8217\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u6765\u5e97\u524d\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u3088\u308b\u5546\u54c1\u3068\u306e\u51fa\u4f1a\u3044<\/strong>\uff1a\u6765\u5e97\u524d\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\uff08\u597d\u307f\u306b\u5408\u3046\u5546\u54c1\u3092\u81ea\u52d5\u63d0\u793a\u3059\u308b\u6a5f\u80fd\uff09\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u81ea\u5206\u306e\u597d\u307f\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002\u5e97\u8217\u3067\u306e\u5546\u54c1\u9078\u3073\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30af\u30fc\u30dd\u30f3\u306a\u3069\u306e\u7279\u5178\u6d3b\u7528<\/strong>\uff1a\u4f1a\u54e1\u9650\u5b9a\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30af\u30fc\u30dd\u30f3\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u5e97\u8217\u3067\u304a\u5f97\u306b\u8cb7\u3044\u7269\u3067\u304d\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30dd\u30a4\u30f3\u30c8\u9023\u643a\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u7279\u5178\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u4e8b\u524d\u306e\u5728\u5eab\u78ba\u8a8d\u306b\u3088\u308b\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u5165<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5728\u5eab\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u6765\u5e97\u3059\u308c\u3070\u3001\u7121\u99c4\u8db3\u3092\u9632\u3052\u307e\u3059\u3002\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u53d6\u308a\u7f6e\u304d\u306e\u4e88\u7d04\u3092\u3057\u3066\u304a\u3051\u3070\u3001\u5e97\u8217\u3067\u306e\u53d7\u3051\u53d6\u308a\u3082\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3042\u308b\u7a0b\u5ea6\u306e\u4e0b\u8abf\u3079\u3092\u3057\u3066\u304b\u3089\u6765\u5e97\u3059\u308c\u3070\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5186\u6ed1\u306b\u306a\u308a\u307e\u3059\u3002\u3088\u308a\u7684\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u53d7\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<h3>2-2. \u5e97\u8217\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u7d9a\u3044\u3066\u3001\u5e97\u8217\uff08\u58f2\u308a\u624b\uff09\u306e\u8996\u70b9\u304b\u3089\u898b\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u25c6\u5e97\u8217\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u306e\u9001\u5ba2\u306b\u3088\u308b\u6765\u5e97\u5ba2\u6570\u306e\u5897\u52a0<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u306e\u9732\u51fa\u3084\u3001\u6765\u5e97\u8a98\u5c0e\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001\u6765\u5e97\u5ba2\u6570\u306e\u5897\u52a0\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u3068\u304f\u306b\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u3001\u52b9\u7387\u7684\u306b\u547c\u3073\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u5728\u5eab\u9023\u52d5\u306b\u3088\u308b\u5728\u5eab\u6700\u9069\u5316<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5728\u5eab\u3092\u9023\u52d5\u3055\u305b\u308c\u3070\u3001\u5728\u5eab\u5207\u308c\u3084\u904e\u5270\u5728\u5eab\u3092\u9632\u3052\u307e\u3059\u3002\u9700\u8981\u4e88\u6e2c\u306e\u7cbe\u5ea6\u3082\u4e0a\u304c\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u5728\u5eab\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u5316<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u60c5\u5831\u767a\u4fe1\u3084\u4e88\u7d04\u7ba1\u7406\u306a\u3069\u306b\u3088\u308a\u3001\u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u4e8b\u524d\u60c5\u5831\u3092\u6301\u3063\u305f\u9867\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u63a5\u5ba2<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3042\u3089\u304b\u3058\u3081\u5546\u54c1\u3092\u78ba\u8a8d\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u3088\u308a\u5177\u4f53\u7684\u3067\u8a73\u7d30\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5ba2\u5358\u4fa1\u306e\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\uff1a\u9867\u5ba2\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u305b\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<p>O2O\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u5e97\u8217\u306f\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u5e97\u8217\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u7387\u5316\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span style=\"color: #ff6600;\"><strong>O2O\u306f\u9867\u5ba2\u3068\u5e97\u8217\u306eWin-Win\u3092\u5b9f\u73fe\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/strong><\/span>\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>3. O2O\u306f\u3069\u3046\u3084\u3063\u3066\u5b9f\u8df5\u3059\u308b\uff1f\u672c\u8cea\u7684\u306a3\u3064\u306e\u8996\u70b9<\/h2>\n<p>O2O\u3092\u5b9f\u8df5\u3059\u308b\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001O2O\u5b9f\u8df5\u306e\u672c\u8cea\u3068\u306a\u308b3\u3064\u306e\u8996\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6d3b\u7528<br \/>\n\u2461 \u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b<br \/>\n\u2462 \u9867\u5ba2\u8d77\u70b9\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/div>\n<h3>3-1. \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6d3b\u7528<\/h3>\n<p>1\u3064\u76ee\u306f<strong>\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6d3b\u7528\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>O2O\u306e\u6839\u5e79\u306f\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u4e00\u4eba\u4e00\u4eba\u306b\u6700\u9069\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068<\/u>\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u5b9f\u8df5<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u4f1a\u54e1ID\u306e\u4e00\u5143\u7ba1\u7406<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u5171\u901a\u306e\u4f1a\u54e1ID\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u9867\u5ba2\u3092\u628a\u63e1\u3067\u304d\u308b\u72b6\u614b\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u9023\u643a<\/strong>\uff1aEC\u30b5\u30a4\u30c8\u3067\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u691c\u7d22\u5c65\u6b74\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u5e97\u8217\u5185\u306e\u52d5\u7dda\u30c7\u30fc\u30bf\u3092\u3072\u3082\u4ed8\u3051\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u300c\u5177\u4f53\u7684\u306b\u3069\u3046\u3084\u308b\u306e\u304b\uff1f\u300d\u306b\u3064\u3044\u3066\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u3059\u3079\u3066\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3067\u304d\u308b\u6a5f\u80fd\u3092\u6301\u3064EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308b<\/strong><\/span>\u306e\u304c\u3001\u6700\u3082\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306eEBISUMART\u306e\u3088\u3046\u306a<u>O2O\u6226\u7565\u306b\u5bfe\u5fdc\u3067\u304d\u308bEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5c0e\u5165\u3059\u308b<\/u>\u3053\u3068\u304c\u3001\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15714\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1.png\" alt=\"\" width=\"500\" height=\"348\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1.png 3556w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-300x209.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-1024x713.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-768x535.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-1536x1069.png 1536w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-2048x1425.png 2048w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-5-1-485x338.png 485w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n<p>\u4e0a\u8a18\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1a<a href=\"https:\/\/ebisumart.com\/solution\/omuni.html\" target=\"_blank\" rel=\"noopener\">\u5b9f\u5e97\u8217\u30fb\u30a2\u30d7\u30ea\u9023\u643a\u3001O2O\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u2502EBISUMART<\/a><\/p><\/blockquote>\n<h3>3-2. \u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b<\/h3>\n<p>2\u3064\u76ee\u306f<strong>\u300c\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>O2O\u306e\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u8996\u70b9\u306f\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3066\u3001\u5fc3\u5730\u3088\u304f\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u4f53\u9a13\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u3053\u3068<\/u>\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u9023\u643a\u5f37\u5316<\/strong>\uff1a\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306a\u3069\u306e\u5404\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3055\u305b\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6df1\u5316<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff08\u500b\u5225\u306b\u6700\u9069\u5316\uff09\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u7cbe\u5ea6\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306b\u3088\u308b\u63a5\u5ba2\u306e\u6700\u9069\u5316\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u306f\u3001\u201c\u30cd\u30c3\u30c8\u2192\u5b9f\u5e97\u8217\u306e\u9001\u5ba2\u201d \u3060\u3051\u306b\u3053\u3060\u308f\u3089\u305a\u3001<span style=\"color: #ff6600;\"><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\uff08\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u306e\u7d71\u5408\uff09\u3092\u610f\u8b58\u3059\u308b<\/strong><\/span>\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u307b\u3046\u304c\u5168\u4f53\u6700\u9069\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u7387\u7684\u306b\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n<h3>3-3. \u9867\u5ba2\u8d77\u70b9\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>3\u3064\u76ee\u306f<strong>\u300c\u9867\u5ba2\u8d77\u70b9\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p><u>\u4f01\u696d\u306e\u3042\u3089\u3086\u308b\u6d3b\u52d5\u3092\u9867\u5ba2\u8996\u70b9\u3067\u898b\u76f4\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5373\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u5099\u3059\u308b\u3053\u3068<\/u>\u304c\u3001O2O\u6226\u7565\u6210\u529f\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u9867\u5ba2\u8d77\u70b9\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u9867\u5ba2\u63a5\u70b9\u306e\u5f37\u5316<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u3042\u3089\u3086\u308b\u9867\u5ba2\u63a5\u70b9\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u3069\u3053\u3067\u3001\u3069\u306e\u30b9\u30bf\u30c3\u30d5\u3068\u63a5\u3057\u3066\u3082\u4e00\u8cab\u3057\u305f\u9ad8\u54c1\u8cea\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u793e\u5185\u306e\u9023\u643a\u4f53\u5236\u306e\u69cb\u7bc9<\/strong>\uff1a\u5168\u793e\u7684\u306b\u9867\u5ba2\u4e2d\u5fc3\u306e\u4fa1\u5024\u89b3\u3092\u6d78\u900f\u3055\u305b\u3001\u9867\u5ba2\u8d77\u70b9\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u63a8\u9032\u3057\u307e\u3059\u3002\u90e8\u9580\u9593\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u8fc5\u901f\u304b\u3064\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u7d44\u7e54\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>IT\u30b7\u30b9\u30c6\u30e0\u306e\u6700\u9069\u5316<\/strong>\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9023\u643a\u3092\u652f\u3048\u308bIT\u30b7\u30b9\u30c6\u30e0\u306e\u6700\u9069\u5316\u3092\u56f3\u308a\u307e\u3059\u3002\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\uff08\u65e2\u5b58\u306e\u53e4\u3044\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u5237\u65b0\u3084\u3001\u30af\u30e9\u30a6\u30c9\u306e\u6d3b\u7528\u306a\u3069\u306b\u3088\u308a\u3001\u67d4\u8edf\u304b\u3064\u4fca\u654f\u306a\u30b7\u30b9\u30c6\u30e0\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u3069\u308c\u307b\u3069\u512a\u308c\u305f\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3082\u3001\u9867\u5ba2\u8d77\u70b9\u306e\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u5b9f\u884c\u6bb5\u968e\u3067\u3064\u307e\u305a\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7d44\u7e54\u6587\u5316\u3068\u3057\u3066\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u4fa1\u5024\u89b3\u3092\u6839\u4ed8\u304b\u305b\u3001<span style=\"color: #ff6600;\"><strong>\u5168\u793e\u4e00\u4e38\u3068\u306a\u3063\u3066\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3066\u3044\u304f\u4f53\u5236<\/strong><\/span>\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>4. \u696d\u754c\u5225\u306eO2O\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u696d\u754c\u5225\u306eO2O\u6210\u529f\u4e8b\u4f8b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u4e16\u754c\u7684\u306b\u6709\u540d\u306a4\u3064\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u98f2\u98df\u696d\uff1a\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc<br \/>\n\u2461 \u30b5\u30fc\u30d3\u30b9\u696d\uff1a\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306eMagicBand<br \/>\n\u2462 \u30a2\u30d1\u30ec\u30eb\u696d\uff1a\u30e6\u30cb\u30af\u30ed\u306eO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n\u2463 \u5c0f\u58f2\u696d\uff1a\u30d9\u30b9\u30c8\u30d0\u30a4\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565<\/div>\n<p>\u203b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001O2O\u306e\u8981\u7d20\u3082\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u5e83\u7fa9\u306eO2O\u306e\u4e8b\u4f8b\u3068\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>4-1. \u98f2\u98df\u696d\uff1a\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc<\/h3>\n<p>\u7c73\u56fd\u306e\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u3001<span style=\"color: #ff6600;\"><strong>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30a2\u30d7\u30ea<\/strong><\/span>\u306f\u3001O2O\u306e\u6210\u529f\u30e2\u30c7\u30eb\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u6a5f\u80fd\u306b\u3088\u308a\u3001<strong>\u5e97\u8217\u306b\u5230\u7740\u3059\u308b\u524d\uff08\u81ea\u5b85\u3084\u30aa\u30d5\u30a3\u30b9\u3001\u5916\u51fa\u5148\u306a\u3069\uff09\u306b\u30c9\u30ea\u30f3\u30af\u3092\u6ce8\u6587\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u6765\u5e97\u524d\u306e\u6ce8\u6587\u306b\u3088\u308a\u3001\u30ec\u30b8\u3067\u306e\u5f85\u3061\u6642\u9593\u3092\u89e3\u6d88\u3067\u304d\u307e\u3059\u3002\u5e97\u8217\u5074\u3082\u3001\u4e8b\u524d\u6ce8\u6587\u306e\u30c7\u30fc\u30bf\u304b\u3089\u9700\u8981\u4e88\u6e2c\u3092\u7acb\u3066\u3089\u308c\u308b\u305f\u3081\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n<p><u>\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306e\u58f2\u4e0a\u306f\u3001\u7c73\u56fd\u5185\u58f2\u4e0a\u9ad8\u306e26\uff05\uff082021\u5e74\uff09\u3092\u5360\u3081\u308b\u307e\u3067\u306b\u6210\u9577<\/u>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u6c7a\u6e08\u306f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u9867\u5ba2\u306e\u7d99\u7d9a\u7684\u306a\u652f\u6301\u3084\u611b\u9867\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\uff09\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5229\u7528\u8005\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1a<span style=\"font-size: 14.4px;\">GeekWire\u300c<\/span><a href=\"https:\/\/www.geekwire.com\/2021\/quarter-starbucks-orders-u-s-now-paid-smartphone\/\" target=\"_blank\" rel=\"noopener\">More than a quarter of all Starbucks orders in the U.S. are now paid for with a smartphone<\/a>\u300d\uff082021\u5e744\u670828\u65e5\uff09<\/p><\/blockquote>\n<h3>4-2. \u30b5\u30fc\u30d3\u30b9\u696d\uff1a\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306eMagicBand<\/h3>\n<p>\u30c6\u30fc\u30de\u30d1\u30fc\u30af\u904b\u55b6\u306e\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u30ea\u30b9\u30c8\u30d0\u30f3\u30c9\u578b\u30c7\u30d0\u30a4\u30b9\u300cMagicBand\u300d<\/strong><\/span>\u306b\u3088\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3092\u542b\u3080\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>MagicBand\u306f\u3001<strong>\u30d1\u30fc\u30af\u3078\u306e\u5165\u5834\u3084\u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u4e88\u7d04\u3001\u65bd\u8a2d\u5185\u306e\u6c7a\u6e08\u306b\u4f7f\u7528\u3067\u304d\u308b\u30ea\u30b9\u30c8\u30d0\u30f3\u30c9<\/strong>\u3067\u3059\u3002\u5229\u7528\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4e8b\u524d\u306b\u4e88\u7d04\u3057\u305f\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u8fd1\u304f\u306b\u3044\u308b\u3068\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u6ce8\u6587\u306e\u50ac\u4fc3\u304c\u5c4a\u304d\u307e\u3059\u3002\u30d1\u30fc\u30af\u5185\u306e\u79fb\u52d5\u5c65\u6b74\u304b\u3089\u3001\u6df7\u96d1\u4e88\u6e2c\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>MagicBand\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<u>\u9b54\u6cd5\u306e\u3088\u3046\u306a\u4f53\u9a13\u304c\u3001\u30b2\u30b9\u30c8\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u305f\u597d\u4e8b\u4f8b<\/u>\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u203bMagicBand\u306f\u73fe\u5728\u3001\u7c73\u56fd\u306e\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30ef\u30fc\u30eb\u30c9\u30fb\u30ea\u30be\u30fc\u30c8\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1a<a href=\"https:\/\/disneyworld.disney.go.com\/guest-services\/magicband-plus\/\" target=\"_blank\" rel=\"noopener\">Guest Services\u2502Walt Disney World Resort<\/a><\/p><\/blockquote>\n<h3>4-3. \u30a2\u30d1\u30ec\u30eb\u696d\uff1a\u30e6\u30cb\u30af\u30ed\u306eO2O\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u65e5\u672c\u306e\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3001<span style=\"color: #ff6600;\"><strong>\u30e6\u30cb\u30af\u30ed\u3082O2O\u306e\u5148\u99c6\u8005<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30cb\u30af\u30ed\u306e\u30a2\u30d7\u30ea\u306b\u306f\u3001\u5e97\u8217\u5728\u5eab\u306e\u691c\u7d22\u6a5f\u80fd\u306e\u307b\u304b\u3001\u5e97\u8217\u3067\u5546\u54c1\u306e\u30d0\u30fc\u30b3\u30fc\u30c9\u3092\u8aad\u307f\u53d6\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3084\u95a2\u9023\u5546\u54c1\u3092\u8868\u793a\u3059\u308b\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u6307\u5b9a\u306e\u5e97\u8217\u306b\u5728\u5eab\u304c\u3042\u308c\u3070\u3001\u30a2\u30d7\u30ea\u3067\u4e8b\u524d\u306b\u6ce8\u6587\u30fb\u6700\u77ed1\u6642\u9593\u3067\u5e97\u8217\u3067\u5546\u54c1\u3092\u53d7\u3051\u53d6\u308c\u308b\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3082\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d85\u3048\u305f\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u30b5\u30dd\u30fc\u30c8\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p><u>\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u5f37\u3044\u5e97\u8217\u7db2\u3092\u6301\u3064\u30e6\u30cb\u30af\u30ed\u306b\u3068\u3063\u3066\u3001O2O\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u306e\u30a8\u30f3\u30b8\u30f3<\/u>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u300c<a href=\"https:\/\/www.fastretailing.com\/jp\/ir\/library\/pdf\/ar2021_05_sp.pdf\" target=\"_blank\" rel=\"noopener\">\u30e6\u30cb\u30af\u30ed\u306f\u3001\u670d\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u7d9a\u3051\u308b<\/a>\u300d\u3001<a href=\"https:\/\/www.uniqlo.com\/jp\/ja\/special-feature\/app\" target=\"_blank\" rel=\"noopener\">\u30e6\u30cb\u30af\u30ed\u516c\u5f0f\u2502\u30e6\u30cb\u30af\u30ed\u30a2\u30d7\u30ea<\/a><\/p><\/blockquote>\n<h3>4-4. \u5c0f\u58f2\u696d\uff1a\u30d9\u30b9\u30c8\u30d0\u30a4\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565<\/h3>\n<p>\u7c73\u56fd\u306e\u5bb6\u96fb\u91cf\u8ca9\u5e97\u30d9\u30b9\u30c8\u30d0\u30a4\u306f\u3001\u5e97\u8217\u3068EC\u306e\u5728\u5eab\u60c5\u5831\u3092\u9023\u643a\u3057\u3001\u5e97\u8217\u53d7\u53d6\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5145\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30d9\u30b9\u30c8\u30d0\u30a4\u306f\u7c73\u56fd\u5185\u306b\u7d041,000\u5e97\u8217\u3001\u30ab\u30ca\u30c0\u3068\u30e1\u30ad\u30b7\u30b3\u306b\u7d04170\u5e97\u8217\u3092\u6709\u3057\u3001\u5e97\u8217\u7db2\u3092\u751f\u304b\u3057\u305f\u5373\u65e5\u53d7\u3051\u53d6\u308a\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u305e\u308d\u3048\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e97\u8217\u3067\u306f<span style=\"color: #ff6600;\"><strong>\u300c\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u300d\uff08\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u78ba\u8a8d\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u884c\u70ba\uff09\u3092\u63a8\u5968<\/strong><\/span>\u3057\u3001\u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u78ba\u304b\u3081\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u9078\u629e\u80a2\u3092\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u65bd\u7b56\u3092\u901a\u3058\u3001<u>\u30d9\u30b9\u30c8\u30d0\u30a4\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u306f\u5927\u5e45\u306b\u5897\u52a0\u3057\u3001\u5728\u5eab\u60c5\u5831\u306e\u900f\u660e\u5316\u306b\u3088\u308a\u3001\u8ca9\u58f2\u6a5f\u4f1a\u640d\u5931\u3082\u9632\u6b62\u3067\u304d\u308b\u7d50\u679c<\/u>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1aBest Buy\u300c<a href=\"https:\/\/investors.bestbuy.com\/News--Events\/news\/news-details\/2024\/Best-Buy-Reports-Second-Quarter-Results\/default.aspx\" target=\"_blank\" rel=\"noopener\">Best Buy Reports Second Quarter Results<\/a>\u300d<\/p><\/blockquote>\n<p>\u306a\u304a\u3001\u3055\u3089\u306b\u6210\u529f\u4e8b\u4f8b\u3092\u78ba\u8a8d\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u3088\u308a\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote><p>\u53c2\u8003\uff1a<a href=\"https:\/\/ebisumart.com\/ext\/function.html#anchorLink08\" target=\"_blank\" rel=\"noopener\">EBISUMART \u5c0e\u5165\u4e8b\u4f8b \uff1e \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a><\/p><\/blockquote>\n<p>\u81ea\u793e\u3068\u89aa\u548c\u6027\u306e\u9ad8\u3044\u4f01\u696d\u306e\u4e8b\u4f8b\u306b\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u89e6\u308c\u308b\u3053\u3068\u304c\u3001\u5b9f\u52d9\u306e\u53c2\u8003\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h2>5. \u6210\u529f\u3059\u308bO2O\u6226\u7565\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3001O2O\u306e\u5177\u4f53\u4f8b\u3084\u696d\u754c\u5225\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u6700\u5f8c\u306b\u3001O2O\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u30af\u30e9\u30a6\u30c9EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076<br \/>\n\u2461 \u9867\u5ba2\u8996\u70b9\u3067\u300c\u3046\u308c\u3057\u3044\u3053\u3068\u300d\u3092\u5897\u3084\u3059<br \/>\n\u2462 \u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u304c\u6700\u5927\u5316\u3059\u308b\u65b9\u5411\u3092\u63a2\u308b<\/div>\n<h3>5-1. \u30af\u30e9\u30a6\u30c9EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076<\/h3>\n<p>1\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u300c\u30af\u30e9\u30a6\u30c9EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>O2O\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306aEC\u30b5\u30a4\u30c8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u65b0\u898f\u3067EC\u69cb\u7bc9\u3055\u308c\u308b\u5834\u5408\u3084\u3001\u30ea\u30d7\u30ec\u30fc\u30b9\uff08\u65b0\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u5237\u65b0\uff09\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001<strong><span style=\"color: #ff6600;\">\u500b\u5225\u306e\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u3084ASP\u3067\u306f\u306a\u304f\u3001\u300c\u30af\u30e9\u30a6\u30c9EC\u300d\u3092\u9078\u3076\u3053\u3068\u3092\u5f37\u304f\u63a8\u5968\u3057\u307e\u3059<\/span>\u3002<\/strong><\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14276 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6.png\" alt=\"\" width=\"600\" height=\"360\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6.png 1280w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6-300x180.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6-1024x614.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6-768x461.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-6-485x291.png 485w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>\n<p><strong>\u25c6EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u5fb4<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>EC\u30b7\u30b9\u30c6\u30e0\u958b\u767a<\/strong>\uff1a\u500b\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u8abf\u6574\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u304c\u96e3\u3057\u304f\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u9673\u8150\u5316\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>ASP<\/strong>\uff1a\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u304c\u4fdd\u305f\u308c\u307e\u3059\u304c\u3001\u500b\u793e\u3054\u3068\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3084\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u304c\u56f0\u96e3\u306a\u5834\u5408\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30af\u30e9\u30a6\u30c9EC<\/strong>\uff1a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3092\u884c\u3044\u3064\u3064\u3001\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u3092\u7dad\u6301\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u9078\u629e\u80a2\u3067\u3059\u3002\u56fd\u5185\u306e\u4ee3\u8868\u7684\u306a\u30af\u30e9\u30a6\u30c9EC\u3068\u3057\u3066\u300cEBISUMART\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<blockquote><p>\u53c2\u8003\uff1a\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a\u300c<a href=\"https:\/\/ebisumart.com\/\" target=\"_blank\" rel=\"noopener\">EBISUMART(\u30a8\u30d3\u30b9\u30de\u30fc\u30c8)<\/a>\u300d<\/p><\/blockquote>\n<p>\u30af\u30e9\u30a6\u30c9EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a1\u7528\u3059\u308c\u3070\u3001<span style=\"color: #ff6600;\"><strong>\u5e38\u306b\u9032\u5316\u3059\u308bO2O\u6226\u7565\u306b\u5bfe\u5fdc\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u7d20\u65e9\u304f\u5fdc\u3048\u308b\u4f53\u5236<\/strong><\/span>\u3092\u6574\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>O2O\u6226\u7565\u306e\u5b9f\u884c\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u306b\u3064\u3044\u3066\u8a73\u7d30\u306f\u4ee5\u4e0b\u306e\u8cc7\u6599\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<a href=\"https:\/\/ebisumart.com\/ext\/dl_solution_omni.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15712 size-large\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1-1024x684.png\" alt=\"\" width=\"728\" height=\"486\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1-1024x684.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1-300x200.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1-768x513.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1-485x324.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/10\/o2o-7-1.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<h3>5-2. \u9867\u5ba2\u8996\u70b9\u3067\u300c\u3046\u308c\u3057\u3044\u3053\u3068\u300d\u3092\u5897\u3084\u3059<\/h3>\n<p>2\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u300c\u9867\u5ba2\u8996\u70b9\u3067\u300e\u3046\u308c\u3057\u3044\u3053\u3068\u300f\u3092\u5897\u3084\u3059\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>O2O\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306f\u3001<strong>\u9867\u5ba2\u306e\u96a0\u308c\u305f\u30cb\u30fc\u30ba\u3092\u6349\u3048\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u4f9b\u306b\u3088\u308a\u300c\u3046\u308c\u3057\u3044\u3053\u3068\u300d\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u767a\u60f3<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5225\u306e\u8868\u73fe\u3092\u3059\u308b\u3068\u3001\u300c\u5b9f\u5e97\u8217\u306e\u58f2\u4e0a\u5411\u4e0a\u306e\u305f\u3081\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001<span style=\"color: #ff6600;\"><strong>\u300c\u5e97\u8217\u306b\u6765\u5e97\u3059\u308b\u3053\u3068\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u660e\u78ba\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u5229\u76ca\u30fb\u6069\u6075\uff09\u3092\u3082\u305f\u3089\u3059\u300d<\/strong><\/span>\u72b6\u6cc1\u3092\u5275\u51fa\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><u>O2O<\/u><u>\u306a\u3089\u3067\u306f\u306e\u767a\u60f3\u3067\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u8d85\u3048\u308b\u4f53\u9a13\u3092\u5275\u51fa\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b<\/u>\u306e\u3067\u3059\u3002\u9867\u5ba2\u306e\u60f3\u50cf\u3092\u8d85\u3048\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u300c\u304a\u5ba2\u69d8\u306b\u559c\u3093\u3067\u3044\u305f\u3060\u3051\u308b\u3053\u3068\u300d\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u308c\u304c\u4f55\u306a\u306e\u304b\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u5e97\u982d\u3067\u76f4\u63a5\u9867\u5ba2\u3068\u63a5\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u3001<strong>\u300c\u751f\u306e\u58f0\u300d\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u6709\u76ca<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5730\u9053\u306a\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u672c\u97f3\u3084\u4e0d\u6e80\u3001\u672c\u5f53\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>5-3. \u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u304c\u6700\u5927\u5316\u3059\u308b\u65b9\u5411\u3092\u63a2\u308b<\/h3>\n<p>3\u3064\u76ee\u306e\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u300c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u304c\u6700\u5927\u5316\u3059\u308b\u65b9\u5411\u3092\u63a2\u308b\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>O2O\u306e\u65bd\u7b56\u3092\u7df4\u308b\u969b\u306b\u306f\u3001\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u5148\u9032\u4f01\u696d\u306e\u6226\u7565\u3092\u5b89\u6613\u306b\u53d6\u308a\u5165\u308c\u308b\u3088\u308a\u3082\u3001\u307e\u305a\u512a\u5148\u3059\u3079\u304d\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u300c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u306b\u306f\u3001\u4f55\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u304b\uff1f\u300d<\/strong><\/span>\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u3067\u3059\u3002\u524d\u8ff0\u306e\u9867\u5ba2\u8996\u70b9\u3068\u5408\u308f\u305b\u3066\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3084\u72ec\u81ea\u6027\u3092\u3042\u3089\u305f\u3081\u3066\u5341\u5206\u306b\u5206\u6790\u3057\u3001\u305d\u308c\u3089\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u305b\u308b\u65bd\u7b56\u3092\u8003\u6848\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001O2O\u65bd\u7b56\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3059O2O\u65bd\u7b56\u306e\u4f8b<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u8077\u4eba\u306e\u6280\u306e\u30e9\u30a4\u30d6\u914d\u4fe1<\/strong>\uff1a\u4f1d\u7d71\u5de5\u82b8\u54c1\u5e97\u304c\u8077\u4eba\u306e\u88fd\u4f5c\u904e\u7a0b\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u751f\u914d\u4fe1\u3057\u3001\u5b9f\u5e97\u8217\u3067\u306e\u5546\u54c1\u4fa1\u5024\u7406\u89e3\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5730\u57df\u7279\u7523\u54c1\u306e\u7269\u8a9e\u5171\u6709<\/strong>\uff1a\u5730\u65b9\u306e\u7279\u7523\u54c1\u5e97\u304c\u751f\u7523\u8005\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u767a\u4fe1\u3057\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u9867\u5ba2\u53c2\u52a0\u578b\u306e\u5546\u54c1\u958b\u767a<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u9867\u5ba2\u306e\u610f\u898b\u3092\u96c6\u3081\u3001\u305d\u308c\u3092\u53cd\u6620\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u5148\u884c\u767a\u58f2\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5f93\u696d\u54e1\u306e\u5c02\u9580\u77e5\u8b58\u6d3b\u7528<\/strong>\uff1a\u5b9f\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306e\u5c02\u9580\u77e5\u8b58\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u76f8\u8ac7\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3001\u5b9f\u5e97\u8217\u6765\u5e97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210<\/strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u9867\u5ba2\u540c\u58eb\u306e\u4ea4\u6d41\u306e\u5834\u3092\u8a2d\u3051\u3001\u5b9f\u5e97\u8217\u3067\u306e\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n<\/div>\n<p>O2O\u306e\u672c\u8cea\u306f\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9577\u6240\u3092\u878d\u5408\u3055\u305b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u3068\u9867\u5ba2\u8996\u70b9\u3092\u5927\u5207\u306b\u3057\u306a\u304c\u3089\u3001\u65b0\u3057\u3044\u9053\u3092\u5207\u308a\u958b\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>6. \u307e\u3068\u3081<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300cO2O\u3068\u306f\uff1f\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6700\u521d\u306bO2O\u306e\u57fa\u672c\u6982\u5ff5\u3068\u91cd\u8981\u6027\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u30fbO2O\u306f\u300cOnline to Offline\u300d\u306e\u7565\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u9867\u5ba2\u8a98\u5c0e\u3092\u6307\u3059<br \/>\n\u30fb\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u5909\u5316\u3057\u3001O2O\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u308b<br \/>\n\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u305f\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u304cO2O\u306e\u672c\u8cea\u3067\u3042\u308b<\/div>\n<p>O2O\u304c\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u30fb\u9867\u5ba2\uff1a\u52b9\u7387\u7684\u306a\u5e97\u8217\u9078\u3073\u3001\u7279\u5178\u6d3b\u7528\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u5165\u4f53\u9a13\u304c\u53ef\u80fd\u306b\u306a\u308b<br \/>\n\u30fb\u5e97\u8217\uff1a\u6765\u5e97\u5ba2\u6570\u306e\u5897\u52a0\u3001\u5728\u5eab\u6700\u9069\u5316\u3001\u52b9\u679c\u7684\u306a\u63a5\u5ba2\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f37\u5316\u304c\u3067\u304d\u308b<br \/>\n\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u76f8\u4e57\u52b9\u679c\u306b\u3088\u308a\u3001\u53cc\u65b9\u306bWin-Win\u306e\u95a2\u4fc2\u3092\u3082\u305f\u3089\u3059<\/div>\n<p>O2O\u6226\u7565\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u30af\u30e9\u30a6\u30c9EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076<br \/>\n\u2461 \u9867\u5ba2\u8996\u70b9\u3067\u300c\u3046\u308c\u3057\u3044\u3053\u3068\u300d\u3092\u5897\u3084\u3059<br \/>\n\u2462 \u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u304c\u6700\u5927\u5316\u3059\u308b\u65b9\u5411\u3092\u63a2\u308b<\/div>\n<p>O2O\u306f\u5358\u306a\u308b\u30c8\u30ec\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u305fO2O\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cO2O\u3063\u3066\u4f55\u3060\u308d\u3046\uff1f\u30cd\u30c3\u30c8\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u95a2\u4fc2\u6027\u307f\u305f\u3044\u306a\u3082\u306e\u304b\u306a\u3002\u3067\u3082\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u2026\u2026\u300d \u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 O2O\u306f\u300cOnline to Offline\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\uff09\u300d\u306e\u7565\u3067\u3001&#8230;<\/p>\n","protected":false},"author":12,"featured_media":14268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[29],"class_list":{"0":"post-14230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-omni-channel","9":"article"},"_links":{"self":[{"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/posts\/14230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/comments?post=14230"}],"version-history":[{"count":8,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/posts\/14230\/revisions"}],"predecessor-version":[{"id":15715,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/posts\/14230\/revisions\/15715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/media\/14268"}],"wp:attachment":[{"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/media?parent=14230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/categories?post=14230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebisumart.com\/blog\/wp-json\/wp\/v2\/tags?post=14230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}