{"id":15310,"date":"2025-02-19T16:26:09","date_gmt":"2025-02-19T07:26:09","guid":{"rendered":"https:\/\/ebisumart.com\/blog\/?p=15310"},"modified":"2025-09-24T16:46:15","modified_gmt":"2025-09-24T07:46:15","slug":"ltv","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/ltv\/","title":{"rendered":"EC\u3067\u91cd\u8996\u3059\u3079\u304d\u300cLTV\u300d\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u304b\u3089\u5411\u4e0a\u7b56\u307e\u3067\u5177\u4f53\u7684\u306b\u5206\u304b\u308b"},"content":{"rendered":"

EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u3001
\n\u300c\u3069\u3046\u3084\u3063\u305f\u3089\u5229\u76ca\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3060\u308d\u3046\uff1f\u300d
\n\u300c\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f\u300d
\n<\/strong>\u3068\u3044\u3063\u305f\u60a9\u307f\u304c\u5c3d\u304d\u306a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u9375\u3068\u306a\u308b\u306e\u304c\u3001LTV\uff08Lifetime Value\uff09<\/strong>\u3068\u547c\u3070\u308c\u308b\u6307\u6a19\u3067\u3059\u3002LTV\u3068\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3067\u30011\u4eba\u306e\u9867\u5ba2\u304c\u4e00\u751f\u6daf\u3067\u3082\u305f\u3089\u3059\u5229\u76ca<\/u>\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\"\"<\/a>\n

\u8fd1\u5e74\u3001EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u306b\u304a\u3044\u3066\u3001LTV\u306e\u91cd\u8981\u6027\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002LTV\u3092\u9069\u5207\u306b\u7ba1\u7406\u30fb\u5411\u4e0a\u3055\u305b\u308c\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u3068\u5229\u76ca\u7387\u306e\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u308b<\/strong><\/span>\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001LTV\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3001\u5411\u4e0a\u7b56\u307e\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u6700\u5f8c\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304f\u3068\u3001LTV\u306e\u672c\u8cea\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u904b\u55b6\u306bLTV\u306e\u8003\u3048\u65b9\u3092\u6d3b\u7528\u3067\u304d\u308b<\/u>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

LTV\u3092\u610f\u8b58\u3057\u305fEC\u904b\u55b6\u306b\u3088\u3063\u3066\u3001\u5f37\u56fa\u306a\u53ce\u76ca\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

1. LTV\u3068\u306f\u4f55\u304b\uff1f\u57fa\u672c\u306e\u77e5\u8b58<\/h2>\n

\u6700\u521d\u306b\u3001LTV\u3068\u306f\u4f55\u304b\u3001\u57fa\u672c\u7684\u306a\u4e8b\u9805\u304b\u3089\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u2460 LTV\u306e\u57fa\u672c\u306e\u610f\u5473
\n\u2461 LTV\u306e\u8a08\u7b97\u5f0f\uff08EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\uff09
\n\u2462 EC\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066LTV\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531
\n\u2463 LTV\u3092\u8efd\u8996\u3057\u305fEC\u904b\u55b6\u3067\u8d77\u304d\u308b\u30ea\u30b9\u30af<\/div>\n

1-1. LTV\u306e\u57fa\u672c\u306e\u610f\u5473<\/h3>\n

LTV\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u4e00\u751f\u6daf\u3067\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u5408\u8a08\u5024<\/strong><\/span>\u3067\u3059\u30021\u4eba\u306e\u9867\u5ba2\u304c\u521d\u56de\u8cfc\u5165\u304b\u3089\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u7d4c\u3066\u3001\u6700\u5f8c\u306e\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u7d2f\u8a08\u5229\u76ca\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\"\"<\/a>\n

\u8a00\u3044\u63db\u3048\u308b\u3068\u30011\u4eba\u306e\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u306b\u304a\u3044\u3066\u3001\u30c8\u30fc\u30bf\u30eb\u3067\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b\u3092\u4e88\u6e2c\u3059\u308b\u3082\u306e<\/u>\u3067\u3059\u3002<\/p>\n

LTV\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u304c\u5927\u304d\u304f\u3001\u9577\u671f\u7684\u306b\u898b\u3066\u30d3\u30b8\u30cd\u30b9\u304c\u5b89\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

\u4e00\u65b9\u3001LTV\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3063\u305f\u5229\u76ca\u3092\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

1-2. LTV\u306e\u8a08\u7b97\u5f0f\uff08EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\uff09<\/h3>\n

\u4e00\u822c\u7684\u306aEC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001LTV\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

LTV = \u5e73\u5747\u5ba2\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u9867\u5ba2\u5bff\u547d \u00d7 \u7c97\u5229\u7387<\/strong><\/div>\n\"\"<\/a>\n

\u306a\u304a\u3001\u5b9f\u969b\u306b\u306f\u3001\u7c97\u5229\u7387\u3092\u4e57\u305a\u308b\u304b\u5426\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u52a0\u5473\u3059\u308b\u304b\u306a\u3069\u3001\u7d44\u7e54\u306b\u3088\u3063\u3066\u8a08\u7b97\u5f0f\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059<\/u>\u3002\u8a73\u7d30\u306f\u5f8c\u307b\u3069\u3042\u3089\u305f\u3081\u3066\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u304a\u304a\u307e\u304b\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

1-3. EC\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066LTV\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531<\/h3>\n

EC\u30b5\u30a4\u30c8\u3067LTV\u304c\u91cd\u8996\u3055\u308c\u308b\u80cc\u666f\u306f\u3001\u4ee5\u4e0b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u96c6\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u25c6LTV\u304c\u91cd\u8996\u3055\u308c\u308b4\u3064\u306e\u7406\u7531<\/strong><\/p>\n

\n

\u30fb\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u306e\u78ba\u4fdd<\/strong>\uff1aLTV\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u9577\u671f\u7684\u306b\u5b89\u5b9a\u3057\u305f\u8cfc\u5165\u3092\u7d9a\u3051\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u56f2\u3044\u8fbc\u3080\u5f62\u3067\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u7dad\u6301\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316<\/strong>\uff1aLTV\u3092\u628a\u63e1\u3059\u308b\u3068\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u6295\u3058\u3089\u308c\u308b\u9069\u6b63\u30b3\u30b9\u30c8\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u4e0a\u56de\u308bLTV\u304c\u671f\u5f85\u3067\u304d\u308b\u9867\u5ba2\u5c64\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6226\u7565\u3092\u7d44\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a<\/strong>\uff1aLTV\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u611b\u7740\u3092\u6301\u3063\u3066\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u610f\u8b58\u3057\u305f\u65bd\u7b56\u3092\u6253\u3064\u3068\u3001\u3055\u3089\u306bLTV\u3092\u5e95\u4e0a\u3052\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a<\/strong>\uff1aLTV\u304c\u9ad8\u3044\u9867\u5ba2\u306e\u55dc\u597d\u3092\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u3088\u3063\u3066\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002\u30b9\u30e0\u30fc\u30ba\u306a\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u3063\u3066\u3001\u3055\u3089\u306a\u308bLTV\u306e\u6700\u5927\u5316\u304c\u72d9\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n

\u3064\u307e\u308a\u3001LTV\u3092\u7ba1\u7406\u30fb\u6539\u5584\u3059\u308b\u53d6\u308a\u7d44\u307f\u304c\u3001EC\u30b5\u30a4\u30c8\u306e\u9577\u671f\u6210\u9577\u3068\u53ce\u76ca\u62e1\u5927\u3092\u5f8c\u62bc\u3057<\/strong><\/span>\u3057\u307e\u3059\u3002<\/p>\n

1-4. LTV\u3092\u8efd\u8996\u3057\u305fEC\u904b\u55b6\u3067\u8d77\u304d\u308b\u30ea\u30b9\u30af<\/h3>\n

\u4e00\u65b9\u3001LTV\u3092\u8003\u616e\u305b\u305a\u306bEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u30ea\u30b9\u30af\u304c\u4f34\u3044\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u306e\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u7121\u8996\u3057\u305f\u77ed\u7d61\u7684\u306a\u65bd\u7b56\u306f\u3001\u4e00\u6642\u7684\u306a\u58f2\u4e0a\u306e\u4f38\u3073\u306b\u306f\u8ca2\u732e\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u9577\u3044\u76ee\u3067\u898b\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7d99\u7d9a\u6027\u3092\u640d\u306a\u3046\u6050\u308c\u304c\u3042\u308b\u3068\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u8efd\u8996\u3059\u308b\u30ea\u30b9\u30af<\/strong><\/p>\n

\n

\u30fb\u904e\u5270\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/strong>\uff1aLTV\u3092\u610f\u8b58\u3057\u306a\u3044\u3068\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u9a30\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u898b\u5408\u308f\u306a\u3044\u307e\u307e\u3001\u5e83\u544a\u8cbb\u3092\u6295\u4e0b\u3057\u3066\u3057\u307e\u3044\u3001\u8d64\u5b57\u306b\u9665\u308b\u5371\u967a\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u4fa1\u683c\u7af6\u4e89\u3078\u306e\u9665\u843d<\/strong>\uff1aLTV\u3092\u8efd\u8996\u3059\u308b\u3068\u3001\u76ee\u5148\u306e\u58f2\u4e0a\u3092\u8ffd\u3044\u6c42\u3081\u308b\u3042\u307e\u308a\u3001\u904e\u5ea6\u306a\u5024\u5f15\u304d\u8ca9\u58f2\u306b\u8d70\u308a\u304c\u3061\u3067\u3059\u3002\u5229\u76ca\u7387\u304c\u60aa\u5316\u3059\u308b\u8ca0\u306e\u30b9\u30d1\u30a4\u30e9\u30eb\u306b\u9665\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u6bc0\u640d<\/strong>\uff1aLTV\u3092\u8003\u3048\u306a\u3044\u77ed\u671f\u7684\u306a\u65bd\u7b56\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u308b\u3068\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5931\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u50b7\u3064\u304d\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u96e2\u53cd\u3057\u3066\u3044\u304f\u30ea\u30b9\u30af\u3092\u62db\u304d\u307e\u3059\u3002<\/p>\n

\u30fb\u512a\u826f\u9867\u5ba2\u306e\u6d41\u51fa<\/strong>\uff1aLTV\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u4ed6\u793e\u306b\u596a\u308f\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\uff08\u9867\u5ba2\u751f\u6daf\u306b\u308f\u305f\u308b\u671f\u9593\uff09\u3067\u306e\u53ce\u76ca\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u7d50\u679c\u3068\u3057\u3066\u3001LTV\u3092\u8003\u616e\u3057\u306a\u3044EC\u904b\u55b6\u306f\u3001\u4e00\u6642\u7684\u306a\u58f2\u4e0a\u306f\u7acb\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u9577\u671f\u7684\u306b\u306f\u4e8b\u696d\u306e\u7d99\u7d9a\u6027\u304c\u640d\u306a\u308f\u308c\u3001\u4f1a\u793e\u7d4c\u55b6\u3092\u5371\u3046\u304f\u3059\u308b\u30ea\u30b9\u30af\u3092\u306f\u3089\u3093\u3067\u3044\u308b<\/strong><\/span>\u306e\u3067\u3059\u3002<\/p>\n

EC\u904b\u55b6\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u4eba\u304c\u9665\u308a\u3084\u3059\u3044\u7f60\u3067\u3042\u308a\u3001\u5341\u5206\u306b\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u5358\u306a\u308b\u58f2\u4e0a\u9ad8\u3084\u9867\u5ba2\u7372\u5f97\u6570\u3067\u306f\u306a\u304f\u3001LTV\u306b\u76ee\u3092\u914d\u3063\u3066\u3044\u308c\u3070\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u3092\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n

LTV\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306eLTV\u306f\u3069\u306e\u3088\u3046\u306b\u8a08\u7b97\u3059\u3079\u304d\u304b\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u2460 LTV\u306e\u8a08\u7b97\u3092\u3059\u308b\u524d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6ce8\u610f\u70b9
\n\u2461 LTV\u8a08\u7b97\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c
\n\u2462 \u58f2\u4e0a\u30d9\u30fc\u30b9\u3068\u7c97\u5229\u30d9\u30fc\u30b9\u306e\u4f7f\u3044\u5206\u3051
\n\u2463 CAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5f15\u304f\u30fb\u5f15\u304b\u306a\u3044\u306e\u4f7f\u3044\u5206\u3051
\n\u2464 EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u8a08\u7b97\u4f8b<\/div>\n

2-1. LTV\u306e\u8a08\u7b97\u3092\u3059\u308b\u524d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6ce8\u610f\u70b9<\/h3>\n

\u307e\u305a\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001LTV\u306e\u8a08\u7b97\u5f0f\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u308b\u304b\u306f\u3001\u7d44\u7e54\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u30d9\u30fc\u30b9\u300d\u306a\u306e\u304b\u300c\u7c97\u5229\u30fb\u5229\u76ca\u30d9\u30fc\u30b9\u300d\u306a\u306e\u304b\u3001\u65b0\u898f\u9867\u5ba2\u30b3\u30b9\u30c8\uff08CAC\uff09\u3092\u5dee\u3057\u5f15\u304f\u306e\u304b\u306a\u3069\u3001\u5404\u793e\u3067\u7d30\u304b\u306a\u70b9\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u4f01\u696d\u9593\u3084\u90e8\u7f72\u9593\u3067\u6307\u6a19\u306e\u8a08\u7b97\u30d7\u30ed\u30bb\u30b9\u306e\u8a8d\u8b58\u304c\u305a\u308c\u3066\u3044\u308b\u3068\u3001\u300c\u3046\u3061\u306eLTV\u306e\u7b97\u51fa\u5f0f\u306f\u3069\u308c\u3092\u542b\u3093\u3067\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u6df7\u4e71\u304c\u751f\u3058\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u793e\u5185\u3067\u4e8b\u524d\u306b\u3059\u308a\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002<\/p>\n

\u3053\u3053\u3067\u306f\u4e0a\u8a18\u306e\u524d\u63d0\u306e\u3082\u3068\u306b\u3001\u4e00\u822c\u7684\u306a\u8a08\u7b97\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

2-2. LTV\u8a08\u7b97\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c<\/h3>\n

\u307e\u305a\u3001LTV\u8a08\u7b97\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30b9\u30c6\u30c3\u30d7\uff08A\uff09\u9867\u5ba2\u304c\u751f\u6daf\u3067\u3082\u305f\u3089\u3059\u58f2\u4e0a\u306e\u5408\u8a08\u3092\u898b\u7a4d\u3082\u308b
\n\u30b9\u30c6\u30c3\u30d7\uff08B\uff09\u305d\u306e\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u539f\u4fa1\u3084\u5909\u52d5\u8cbb\u3092\u5f15\u3044\u3066\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u306b\u3059\u308b
\n\u30b9\u30c6\u30c3\u30d7\uff08C\uff09\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3084\u7dad\u6301\u30b3\u30b9\u30c8\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u306a\u3069\uff09\u3092\u5f15\u3044\u3066\u3001\u6700\u7d42\u7684\u306a\u8ca2\u732e\u5229\u76ca\u3092\u8a08\u7b97\u3059\u308b<\/div>\n\"\"<\/a>\n

\u30b9\u30c6\u30c3\u30d7\uff08A\uff09\u306e\u90e8\u5206\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u3001\u300c\u5e73\u5747\u5ba2\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u9867\u5ba2\u5bff\u547d\u300d<\/strong><\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\"\"<\/a>\n

\n

\u30fb\u5e73\u5747\u5ba2\u5358\u4fa1\uff08AOV\uff09<\/strong>\uff1a1\u56de\u306e\u6ce8\u6587\u3042\u305f\u308a\u306e\u5e73\u5747\u6ce8\u6587\u91d1\u984d\u3002<\/p>\n

\u30fb\u5e73\u5747\u8cfc\u5165\u983b\u5ea6<\/strong>\uff1a\u3042\u308b\u4e00\u5b9a\u671f\u9593\u5185\u306b\u9867\u5ba2\u304c\u5e73\u5747\u3057\u3066\u4f55\u56de\u8cfc\u5165\u3059\u308b\u304b\u3002\u305f\u3068\u3048\u3070\u300c1\u9867\u5ba2\u3042\u305f\u308a\u306e\u5e74\u9593\u8cfc\u5165\u56de\u6570\u300d\u306a\u3069\u3002<\/p>\n

\u30fb\u5e73\u5747\u9867\u5ba2\u5bff\u547d<\/strong>\uff1a\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u304c\u7d99\u7d9a\u3059\u308b\u671f\u9593\uff08\u5e74\u6570\u3084\u6708\u6570\uff09\u3002\u305f\u3068\u3048\u3070\u300c\u5e73\u5747\u3057\u30663\u5e74\u7d99\u7d9a\u8cfc\u5165\u3059\u308b\u300d\u306a\u3069\u3002<\/p>\n<\/div>\n

\u30b9\u30c6\u30c3\u30d7\uff08B\uff09\u3068\uff08C\uff09\u306e\u90e8\u5206\u306f\u3001\u524d\u8ff0\u306e\u3068\u304a\u308a\u5404\u793e\u3067\u5224\u65ad\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u7d9a\u304d\u307e\u3059\u3002<\/p>\n

2-3. \u58f2\u4e0a\u30d9\u30fc\u30b9\u3068\u7c97\u5229\u30d9\u30fc\u30b9\u306e\u4f7f\u3044\u5206\u3051<\/h3>\n

\u307e\u305a\u3001LTV\u3092\u58f2\u4e0a\u30d9\u30fc\u30b9\u3067\u898b\u308b\u304b\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u3067\u898b\u308b\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u3084\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

\n

\u30fb\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u8a08\u7b97<\/strong>\uff1a\u8a08\u7b97\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u7d20\u65e9\u304f\u3056\u3063\u304f\u308a\u3068LTV\u3092\u628a\u63e1\u3057\u305f\u3044\u3068\u304d\u306b\u4fbf\u5229\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u5b9f\u969b\u306e\u5229\u76ca\uff08\u624b\u6b8b\u308a\u8cc7\u91d1\uff09\u3092\u628a\u63e1\u3057\u306b\u304f\u3044\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u8a08\u7b97<\/strong>\uff1a\u5b9f\u969b\u306e\u5229\u76ca\u8ca2\u732e\u5ea6\u306b\u8fd1\u3044\u6307\u6a19\u3067\u3042\u308a\u3001\u53ce\u76ca\u6027\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3084\u3059\u3044\u306e\u304c\u5229\u70b9\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u8a08\u7b97\u306b\u3042\u305f\u3063\u3066\u539f\u4fa1\u7387\u30fb\u7c97\u5229\u7387\u306e\u628a\u63e1\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u8a08\u7b97\u30d5\u30ed\u30fc\u304c\u8907\u96d1\u306b\u306a\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u5224\u65ad\u57fa\u6e96\u3068\u3057\u3066\u306f\u3001\u300c\u4f55\u306e\u305f\u3081\u306bLTV\u3092\u4f7f\u3046\u304b\uff1f\u300d<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u58f2\u4e0a\u898f\u6a21\u306e\u628a\u63e1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u304a\u304a\u307e\u304b\u306a\u65b9\u5411\u6027\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3060\u3051\u3067\u3042\u308c\u3070\u3001\u58f2\u4e0a\u30d9\u30fc\u30b9\u3067\u3082\u5341\u5206\u3067\u3059\u3002<\/p>\n

\u4e00\u65b9\u3001\u9867\u5ba2\u3054\u3068\u306e\u5229\u76ca\u8ca2\u732e\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u306e\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3069\u3061\u3089\u306b\u3059\u3079\u304d\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u307e\u305a\u306f\u58f2\u4e0a\u30d9\u30fc\u30b9\u304b\u3089\u59cb\u3081\u3066\u3001\u5f90\u3005\u306b\u30c7\u30fc\u30bf\u3092\u6574\u5099\u3057\u306a\u304c\u3089\u7c97\u5229\u30d9\u30fc\u30b9\u306b\u79fb\u884c\u3057\u3066\u3044\u304f\u306e\u304c\u73fe\u5b9f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n

2-4. CAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5f15\u304f\u30fb\u5f15\u304b\u306a\u3044\u306e\u4f7f\u3044\u5206\u3051<\/h3>\n

\u7d9a\u3044\u3066\u3001\u3082\u3046\u4e00\u3064\u3088\u304f\u3042\u308b\u8cea\u554f\u304c\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u304f\u306e\u304b\u3001\u5dee\u3057\u5f15\u304b\u306a\u3044\u306e\u304b\uff1f\u300d<\/strong>\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u95a2\u3057\u3066\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n

\uff081\uff09\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u3068\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u306e\u4e21\u65b9\u3092\u5dee\u3057\u5f15\u304f
\n\uff082\uff09CAC\u306e\u307f\u5dee\u3057\u5f15\u304f
\n\uff083\uff09CAC\u3082\u7dad\u6301\u30b3\u30b9\u30c8\u3082\u5dee\u3057\u5f15\u304b\u306a\u3044<\/div>\n

\u7d14\u7136\u305f\u308b\u9867\u5ba2\u4fa1\u5024\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u306f\u3001CAC\u3082\u7dad\u6301\u30b3\u30b9\u30c8\u3082\u5dee\u3057\u5f15\u3044\u305f\u307b\u3046\u304c\u6b63\u78ba\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u306e\u5206\u3001\u8a08\u7b97\u5f0f\u3084\u7ba1\u7406\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5b9f\u52d9\u73fe\u5834\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\uff08\u5e83\u544a\u8cbb\uff09\u306a\u3069\u3092\u5225\u8ef8\u3067\u7ba1\u7406\u3057\u3066\u304a\u308a\u3001LTV \u8a08\u7b97\u3067\u306f\u58f2\u4e0a\u3084\u7c97\u5229\u306e\u307f\u3092\u6271\u3046\u30b1\u30fc\u30b9\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u5bfe\u5fdc\u306b\u8ff7\u3046\u3068\u304d\u306f\u3001\u307e\u305a\u306fCAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u304b\u306a\u3044LTV\u3067\u3001\u304a\u304a\u307e\u304b\u306b\u300c1\u9867\u5ba2\u3042\u305f\u308a\u306e\u58f2\u4e0a\uff08\u7c97\u5229\uff09\u300d\u3092\u628a\u63e1\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u5f8c\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u52a0\u5473\u3057\u307e\u3059\u3002<\/p>\n

2-5. EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u306e\u8a08\u7b97\u4f8b<\/h3>\n

\u3053\u3053\u307e\u3067\u306e\u89e3\u8aac\u3092\u8e0f\u307e\u3048\u3064\u3064\u3001\u300cCAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u304b\u306a\u3044\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u300d<\/strong>\u306e\u8a08\u7b97\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\"\"<\/a>\n

\u25c6\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u8a08\u7b97\u306e5\u30b9\u30c6\u30c3\u30d7<\/strong><\/p>\n

\n

\u30fb\u30b9\u30c6\u30c3\u30d71\uff08\u5e73\u5747\u5ba2\u5358\u4fa1\u306e\u7b97\u51fa\uff09<\/strong>\uff1a\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u304b\u3089\u30011\u56de\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u5b9a\u671f\u8cfc\u5165\u306e\u5834\u5408\u306f\u30011\u304b\u6708\u3042\u305f\u308a\u306e\u5e73\u5747\u5358\u4fa1\u3092\u4f7f\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u30b9\u30c6\u30c3\u30d72\uff08\u5e73\u5747\u8cfc\u5165\u983b\u5ea6\u306e\u7b97\u51fa\uff09<\/strong>\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u30011\u9867\u5ba2\u3042\u305f\u308a\u306e\u5e74\u9593\uff08\u307e\u305f\u306f\u6708\u9593\uff09\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u30b9\u30c6\u30c3\u30d73\uff08\u7d99\u7d9a\u671f\u9593\u306e\u898b\u7a4d\u3082\u308a\uff09<\/strong>\uff1a\u904e\u53bb\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304b\u3089\u30011\u4eba\u306e\u9867\u5ba2\u304c\u5e73\u5747\u3057\u3066\u4f55\u5e74\uff08\u307e\u305f\u306f\u4f55\u304b\u6708\uff09\u7d99\u7d9a\u3059\u308b\u304b\u3092\u5e73\u5747\u9867\u5ba2\u5bff\u547d\u3068\u3057\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u30b9\u30c6\u30c3\u30d74\uff08\u7c97\u5229\u7387\u306e\u8a2d\u5b9a\uff09<\/strong>\uff1a\u5546\u54c1\u306e\u539f\u4fa1\u7387\u304b\u3089\u3001\u5e73\u5747\u7684\u306a\u7c97\u5229\u7387\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u30b9\u30c6\u30c3\u30d75\uff08LTV\u306e\u8a08\u7b97\uff09<\/strong>\uff1a\u30b9\u30c6\u30c3\u30d71\u301c4\u3067\u7b97\u51fa\u3057\u305f\u5024\u3092\u4f7f\u3044\u3001\u300c\u5e73\u5747\u5ba2\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u9867\u5ba2\u5bff\u547d \u00d7 \u7c97\u5229\u7387\u300d\u306e\u8a08\u7b97\u5f0f\u3067LTV\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

\u3053\u306e\u8a08\u7b97\u65b9\u6cd5\u306e\u5834\u5408\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08\u5e83\u544a\u8cbb\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u306a\u3069\uff09\u3084\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u306f\u542b\u307f\u307e\u305b\u3093\u3002<\/p>\n

\u793e\u5185\u3067\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3082\u542b\u3081\u305f\u6700\u7d42\u7684\u306a\u5229\u76ca\u8ca2\u732e\u5ea6\u3092\u898b\u305f\u3044\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304c\u51fa\u3066\u304d\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u3067\u51fa\u3057\u305fLTV\u304b\u3089\u3055\u3089\u306bCAC\u3092\u5f15\u3044\u305f\u308a\u3001\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5f15\u3044\u305f\u308a\u3057\u3066\u300c\u30cd\u30c3\u30c8\u306e\u8ca2\u732e\u5229\u76ca\u300d\u3092\u628a\u63e1\u3059\u308b\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

3. LTV\u3092\u6d3b\u7528\u3057\u3066\u5411\u4e0a\u3055\u305b\u308bEC\u904b\u55b6\u306e\u624b\u6cd5<\/h2>\n

LTV\u306f\u8a08\u7b97\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u3057\u3063\u304b\u308a\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a5\u3064\u306e\u6d3b\u7528\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u2460 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u30fb\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316
\n\u2461 \u65e2\u5b58\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u306e\u6539\u5584
\n\u2462 \u5546\u54c1\u6226\u7565\u30fb\u5728\u5eab\u7ba1\u7406\u3078\u306e\u6d3b\u7528
\n\u2463 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0
\n\u2464 \u7d4c\u55b6\u5224\u65ad\u30fb\u5c06\u6765\u4e88\u6e2c<\/div>\n

3-1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u30fb\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316<\/h3>\n

1\u3064\u76ee\u306e\u624b\u6cd5\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u30fb\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316\u300d\u3067\u3059\u3002LTV\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3084\u5e83\u544a\u8cbb\u306e\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u8cbb\u6700\u9069\u5316\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n

\n

\u30fb\u5e83\u544a\u51fa\u7a3f\u306e\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316<\/strong>\uff1aGoogle\u5e83\u544a\u306a\u3069\u306e\u904b\u7528\u578b\u5e83\u544a\u3067\u306f\u3001\u300c1\u4eba\u3042\u305f\u308a\u306eLTV\uff1e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u300d\u3092\u76ee\u5b89\u306b\u6295\u8cc7\u5224\u65ad\u3092\u884c\u3044\u307e\u3059\u3002LTV\u3092\u4e0b\u56de\u308b\u3088\u3046\u306a\u975e\u52b9\u7387\u5a92\u4f53\u3078\u306e\u51fa\u7a3f\u306f\u518d\u8003\u3057\u3001\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u9ad8\u5ea6\u5316<\/strong>\uff1a\u5e83\u544a\u7d4c\u7531\u306e\u65b0\u898f\u9867\u5ba2\u306eLTV\u3092\u5a92\u4f53\u5225\u306b\u5206\u6790\u3059\u308b\u3068\u3001\u9577\u671f\u7684\u306b\u5229\u76ca\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u5a92\u4f53\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002LTV\u306e\u9ad8\u3044\u5a92\u4f53\u306b\u91cd\u70b9\u6295\u4e0b\u3057\u3066\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

LTV\u3092\u5e83\u544a\u904b\u7528\u306b\u5fdc\u7528\u3059\u308b\u3068\u3001\u77ed\u671f\u7684\u306a\u52b9\u679c\u3060\u3051\u3067\u306a\u304f\u9577\u671f\u53ce\u76ca\u3092\u898b\u636e\u3048\u305f\u6295\u8cc7\u5224\u65ad<\/strong><\/span>\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306eROI\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

3-2. \u65e2\u5b58\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u306e\u6539\u5584<\/h3>\n

2\u3064\u76ee\u306e\u624b\u6cd5\u306f\u300c\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u306e\u6539\u5584\u300d\u3067\u3059\u3002LTV\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u7d99\u7d9a\u8cfc\u8cb7\u3092\u4fc3\u3059\u65bd\u7b56\u306e\u898b\u76f4\u3057\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u6d3b\u7528\u3057\u305f\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n

\n

\u30fb\u512a\u826f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>\uff1a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5358\u4f4d\u3067LTV\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u9ad8LTV\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3084\u55dc\u597d\u3092\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u5f97\u305f\u77e5\u898b\u3092\u3082\u3068\u306b\u3001\u512a\u826f\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3068LTV\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n

\u30fb\u4f1a\u54e1\u30e9\u30f3\u30af\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6700\u9069\u5316<\/strong>\uff1aLTV\u5206\u6790\u304b\u3089\u3001\u58f2\u4e0a\u30fb\u5229\u76ca\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u4f1a\u54e1\u30e9\u30f3\u30af\u3092\u5272\u308a\u51fa\u3057\u307e\u3059\u3002\u8a72\u5f53\u30e9\u30f3\u30af\u306e\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u7279\u5178\u3092\u62e1\u5145\u3057\u305f\u308a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3057\u3066\u3001\u3055\u3089\u306a\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30a2\u30c3\u30d7\u3068LTV\u5897\u52a0\u3092\u72d9\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n

\u65e2\u5b58\u9867\u5ba2\u306eLTV\u3092\u4f38\u3070\u3059\u307b\u3046\u304c\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b<\/strong><\/span>\u30b1\u30fc\u30b9\u306f\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u7acb\u3066\u308b\u3046\u3048\u3067\u3001LTV\u3092\u6307\u6a19\u3068\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u6709\u52b9\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b\uff1a\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u771f\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u751f\u30805\u3064\u306e\u65b9\u6cd5<\/a><\/p><\/blockquote>\n

3-3. \u5546\u54c1\u6226\u7565\u30fb\u5728\u5eab\u7ba1\u7406\u3078\u306e\u6d3b\u7528<\/h3>\n

3\u3064\u76ee\u306e\u624b\u6cd5\u306f\u300c\u5546\u54c1\u6226\u7565\u30fb\u5728\u5eab\u7ba1\u7406\u3078\u306e\u6d3b\u7528\u300d\u3067\u3059\u3002\u5546\u54c1\u6226\u7565\u3084\u5728\u5eab\u7ba1\u7406\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3082\u3001LTV\u306f\u91cd\u8981\u306a\u793a\u5506\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u6226\u7565\u30fb\u5728\u5eab\u7ba1\u7406\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n

\n

\u30fbLTV\u8ca2\u732e\u5ea6\u306b\u57fa\u3065\u304f\u5546\u54c1\u306e\u512a\u5148\u5ea6\u4ed8\u3051<\/strong>\uff1a\u5546\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u5225\u306eLTV\u8ca2\u732e\u5ea6\u3092\u53ef\u8996\u5316\u3059\u308b\u3068\u3001\u5229\u76ca\u3092\u7a3c\u304e\u3084\u3059\u3044\u5546\u6750\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u5546\u54c1\u3092\u4e2d\u5fc3\u306b\u5728\u5eab\u3092\u539a\u3081\u306b\u78ba\u4fdd\u3057\u305f\u308a\u3001\u8ca9\u4fc3\u3092\u5f37\u5316\u3057\u305f\u308a\u3057\u3066\u3001\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u62e1\u5927\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30bb\u30c3\u30c8\u8ca9\u58f2\u306e\u4fc3\u9032\u65bd\u7b56\u306e\u7acb\u6848<\/strong>\uff1a\u9ad8LTV\u9867\u5ba2\u304c\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u52b9\u679c\u7684\u306a\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30bb\u30c3\u30c8\u8ca9\u58f2\u3092\u8003\u6848\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u5145\u5b9f\u3055\u305b\u3001\u8cfc\u8cb7\u5358\u4fa1\u30a2\u30c3\u30d7\u3068LTV\u5897\u52a0\u3092\u72d9\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n

EC\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9700\u8981\u4e88\u6e2c\u304c\u96e3\u3057\u3044\u9762\u304c\u3042\u308a\u307e\u3059\u304c\u3001LTV\u3092\u5546\u54c1\u6226\u7565\u3084\u5728\u5eab\u7ba1\u7406\u306e\u6839\u62e0\u306b\u3059\u308b\u3068\u3001\u6a5f\u4f1a\u640d\u5931\u306e\u56de\u907f\u3068\u53ce\u76ca\u6027\u5411\u4e0a\u3092\u4e21\u7acb<\/strong><\/span>\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

3-4. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n

4\u3064\u76ee\u306e\u624b\u6cd5\u306f\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002LTV\u306f\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u6307\u6a19\u3068\u3057\u3066\u3082\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n

\n

\u30fbRFM\u5206\u6790\u306a\u3069\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u9867\u5ba2\u5206\u985e\u306e\u9ad8\u5ea6\u5316<\/strong>\uff1aRFM\u5206\u6790\u306a\u3069\u306e\u9867\u5ba2\u5206\u6790\u3068LTV\u3092\u91cd\u306d\u5408\u308f\u305b\u308b\u3068\u3001\u9867\u5ba2\u533a\u5206\u304c\u3088\u308a\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u8cfc\u8cb7\u5c65\u6b74\u3068LTV\u3092\u540c\u6642\u306b\u898b\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306b\u80b2\u6210\u3059\u3079\u304d\u9867\u5ba2\u5c64\u3092\u62bd\u51fa\u3057\u3001\u6700\u9069\u306a\u65bd\u7b56\u3092\u691c\u8a0e\u30fb\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30fbLTV\u306b\u5fdc\u3058\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/strong>\uff1aLTV\u304c\u3068\u304f\u306b\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u306f\u3001VIP\u5411\u3051\u306e\u9650\u5b9a\u5546\u54c1\u3084\u30a4\u30d9\u30f3\u30c8\u6848\u5185\u3092\u884c\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001LTV\u304c\u4f4e\u304f\u96e2\u8131\u3057\u3084\u3059\u3044\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u306f\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u96c6\u4e2d\u7684\u306b\u6848\u5185\u3059\u308b\u306a\u3069\u3001\u6bb5\u968e\u7684\u306a\u5bfe\u5fdc\u3092\u53d6\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

LTV\u3092\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u8cb4\u91cd\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5fb9\u5e95\u3067\u304d\u308b<\/strong><\/span>\u305f\u3081\u3001\u5168\u4f53\u7684\u306aLTV\u5897\u52a0\u3092\u76ee\u6307\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

3-5. \u7d4c\u55b6\u5224\u65ad\u30fb\u5c06\u6765\u4e88\u6e2c<\/h3>\n

5\u3064\u76ee\u306e\u624b\u6cd5\u306f\u300c\u7d4c\u55b6\u5224\u65ad\u30fb\u5c06\u6765\u4e88\u6e2c\u300d\u3067\u3059\u3002LTV\u306f\u3001\u7d4c\u55b6\u5224\u65ad\u3084\u5c06\u6765\u4e88\u6e2c\u306b\u3082\u7d44\u307f\u8fbc\u307f\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u25c6LTV\u3092\u6d3b\u7528\u3057\u305f\u7d4c\u55b6\u5224\u65ad\u30fb\u5c06\u6765\u4e88\u6e2c\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n

\n

\u30fb\u65b0\u898f\u4e8b\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u62e1\u5145\u306e\u662f\u975e\u5224\u65ad<\/strong>\uff1a\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3059LTV\u3092\u628a\u63e1\u3059\u308b\u3068\u3001\u65b0\u898f\u4e8b\u696d\u53c2\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u5f37\u5316\u306e\u59a5\u5f53\u6027\u306e\u898b\u6975\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002LTV\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u6295\u8cc7\u3068\u56de\u53ce\u306e\u6982\u7b97\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u3001\u7d4c\u55b6\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u6709\u76ca\u3067\u3059\u3002<\/p>\n

\u30fb\u8ca1\u52d9\u7684\u306a\u8a08\u753b\u7b56\u5b9a\u3084\u696d\u7e3e\u4e88\u6e2c\u3078\u306e\u6d3b\u7528<\/strong>\uff1aLTV\u3068\u9867\u5ba2\u6570\u306e\u898b\u8fbc\u307f\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u4e2d\u9577\u671f\u306e\u58f2\u4e0a\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u8a66\u7b97\u3067\u304d\u307e\u3059\u3002LTV\u306e\u7b97\u51fa\u3092\u901a\u3058\u3066\u300c\u5fc5\u8981\u306a\u6295\u8cc7\u3068\u671f\u5f85\u30ea\u30bf\u30fc\u30f3\u300d\u3092\u660e\u793a\u3057\u3001\u30c7\u30fc\u30bf\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u7d4c\u55b6\u6226\u7565\u3092\u6253\u3061\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u7d4c\u55b6\u9762\u3067LTV\u3092\u53c2\u8003\u306b\u3059\u308b\u3068\u3001\u77ed\u671f\u53ce\u76ca\u3060\u3051\u3067\u306a\u304f\u9577\u671f\u8996\u70b9\u306e\u4f01\u696d\u4fa1\u5024\u5411\u4e0a<\/strong><\/span>\u3078\u5411\u3051\u3066\u9032\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u3092\u8ef8\u306b\u636e\u3048\u305f\u65bd\u7b56\u3067\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n

4. EC\u30b5\u30a4\u30c8\u306eLTV\u5411\u4e0a\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u91cd\u8981<\/h2>\n

\u3053\u3053\u307e\u3067\u3001LTV\u306e\u610f\u7fa9\u3068\u3001\u305d\u306e\u7ba1\u7406\u30fb\u5206\u6790\u624b\u6cd5\u3092\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6700\u5f8c\u306b\u91cd\u8981\u306a\u9375\u3068\u306a\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u3001\u89e6\u308c\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u2460 LTV\u5411\u4e0a\u3068\u597d\u76f8\u6027\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a1\u7528\u3059\u3079\u304d
\n\u2461 LTV\u304c\u4f38\u3073\u60a9\u3093\u3060\u3089\u30ea\u30d7\u30ec\u30fc\u30b9\u304c\u6709\u52b9<\/div>\n

4-1. LTV\u5411\u4e0a\u3068\u597d\u76f8\u6027\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a1\u7528\u3059\u3079\u304d<\/h3>\n

EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u3001LTV\u3092\u9ad8\u3081\u3084\u3059\u3044\u3082\u306e\u3001\u9ad8\u3081\u306b\u304f\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

LTV\u3092\u9ad8\u3081\u3084\u3059\u3044EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076\u3068\u3001\u9867\u5ba2\u7ba1\u7406\u3084\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u65bd\u7b56\u5c55\u958b\u3092\u5186\u6ed1\u306b\u9032\u3081\u3089\u308c\u307e\u3059\u3002\u3068\u304f\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u671b\u307e\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u25c6LTV\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u6a5f\u80fd<\/strong><\/p>\n

\n

\u30fb\u9867\u5ba2\u7ba1\u7406\u6a5f\u80fd<\/strong>\uff1a\u4f1a\u54e1\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u4e00\u5143\u5316\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u3084\u5206\u6790\u304c\u5186\u6ed1\u306b\u9032\u307f\u3001LTV\u5411\u4e0a\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u9ad8\u5ea6\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd<\/strong>\uff1a\u8cfc\u8cb7\u5c65\u6b74\u306b\u5fdc\u3058\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30e1\u30fc\u30eb\u3092\u81ea\u52d5\u9001\u4fe1\u3067\u304d\u308b\u3068\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u500b\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n

\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd<\/strong>\uff1a\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3092\u89e3\u6790\u3057\u3001\u95a2\u9023\u5546\u54c1\u306e\u81ea\u52d5\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u884c\u3046\u4ed5\u7d44\u307f\u304c\u3042\u308b\u3068\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002LTV\u62e1\u5927\u306e\u597d\u6a5f\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30fb\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u6a5f\u80fd<\/strong>\uff1a\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u3084\u7279\u5178\u3092\u67d4\u8edf\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u9ad8\u5358\u4fa1\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30fb\u30ec\u30d3\u30e5\u30fc\u7ba1\u7406\u6a5f\u80fd<\/strong>\uff1a\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u306e\u53ce\u96c6\u3084\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u6a5f\u80fd\u304c\u3042\u308b\u3068\u3001\u9867\u5ba2\u306e\u58f0\u3092\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u53cd\u6620\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066LTV\u5411\u4e0a\u306e\u5f8c\u62bc\u3057\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u5177\u4f53\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u304c\u63d0\u4f9b\u3059\u308bEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cEBISUMART\uff08\u30a8\u30d3\u30b9\u30de\u30fc\u30c8\uff09\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u6a5f\u80fd\u306b\u52a0\u3048\u3066\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u58f2\u4e0a\u5206\u6790\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001LTV\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002EBISUMART\u306f\u3001LTV\u5411\u4e0a\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308bEC\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u975e\u5e38\u306b\u5f37\u529b\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong><\/span>\u3067\u3059\u3002<\/p>\n

\u8a73\u3057\u304f\u306f\u3001\u4ee5\u4e0b\u306e\u8cc7\u6599\u306b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\"\"<\/a>\n

4-2. LTV\u304c\u4f38\u3073\u60a9\u3093\u3060\u3089\u30ea\u30d7\u30ec\u30fc\u30b9\u304c\u6709\u52b9<\/h3>\n

\u7279\u5b9a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9577\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3001\u4e8b\u696d\u62e1\u5927\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306a\u3069\u306b\u3088\u308a\u3001\u6a5f\u80fd\u4e0d\u8db3\u3084\u62e1\u5f35\u6027\u306e\u9650\u754c\u304c\u751f\u3058\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

LTV\u304c\u4f38\u3073\u60a9\u3080\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30ea\u30d7\u30ec\u30fc\u30b9\uff08\u4e57\u308a\u63db\u3048\uff09\u3092\u691c\u8a0e\u3059\u308b\u9078\u629e\u80a2<\/strong><\/span>\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\n

\u30fb\u6a5f\u80fd\u306e\u5236\u7d04<\/strong>\uff1a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u304c\u4f4e\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3068\u3001\u96c6\u8a08\u30fb\u5206\u6790\u30fbCRM\u9023\u643a\u306a\u3069\u3092\u5341\u5206\u306b\u884c\u3048\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u304d\u308c\u305aLTV\u5411\u4e0a\u7b56\u306e\u52b9\u679c\u304c\u9650\u5b9a\u7684\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n

\u30fb\u9023\u643a\u30c4\u30fc\u30eb\u3068\u306e\u76f8\u6027<\/strong>\uff1a\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u3001\u65bd\u7b56\u306e\u81ea\u52d5\u5316\u3084\u52b9\u7387\u5316\u304c\u9032\u307e\u305a\u3001\u624b\u52d5\u4f5c\u696d\u304c\u591a\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3089API\u9023\u643a\u3084\u62e1\u5f35\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001LTV\u5411\u4e0a\u3078\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u30b5\u30dd\u30fc\u30c8\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u4e0d\u5b89<\/strong>\uff1a\u65e2\u5b58\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u4e0d\u5341\u5206\u3060\u3063\u305f\u308a\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6a5f\u80fd\u304c\u53e4\u3044\u307e\u307e\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u65bd\u7b56\u4ee5\u524d\u306b\u30b5\u30a4\u30c8\u904b\u55b6\u305d\u306e\u3082\u306e\u304c\u5b89\u5b9a\u3057\u306a\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u983b\u5ea6\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3089\u3001\u5b89\u5fc3\u3057\u3066\u9577\u671f\u904b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n

\u30ea\u30d7\u30ec\u30fc\u30b9\u306f\u5927\u304d\u306a\u6c7a\u65ad\u3067\u3059\u304c\u3001LTV\u304c\u505c\u6ede\u3057\u3066\u3044\u308b\u72b6\u6cc1\u3092\u6253\u958b\u3059\u308b\u6709\u52b9\u306a\u65b9\u6cd5\u3067\u3059\u3002\u65b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u79fb\u884c\u3057\u3001\u6a5f\u80fd\u4e0d\u8db3\u3084\u9023\u643a\u306e\u8ab2\u984c\u3092\u89e3\u6d88\u3059\u308c\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u57fa\u76e4\u3092\u5f37\u5316\u3057\u3066LTV\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30ea\u30d7\u30ec\u30fc\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u95a2\u9023\u8a18\u4e8b\uff1aEC\u30ea\u30d7\u30ec\u30fc\u30b9\u306e\u6210\u529f\u306e\u9375\u306f\u4eca\u306e\u8ab2\u984c\u3068\u9577\u6240\u3092\u7406\u89e3\u3059\u308b\u3053\u3068<\/a><\/p><\/blockquote>\n

5. \u307e\u3068\u3081<\/h2>\n

\u672c\u8a18\u4e8b\u3067\u306f\u300cEC\u30b5\u30a4\u30c8\u306eLTV\u300d\u3092\u30c6\u30fc\u30de\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u6700\u521d\u306bLTV\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3057\u3066\u4ee5\u4e0b\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30fbLTV\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u6307\u3057\u30011\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u3067\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u5408\u8a08\u5024
\n\u30fbLTV\u306e\u57fa\u672c\u8a08\u7b97\u5f0f\u306f\u3001\u5e73\u5747\u5ba2\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u983b\u5ea6\u00d7\u5e73\u5747\u9867\u5ba2\u5bff\u547d\u00d7\u7c97\u5229\u7387
\n\u30fbEC\u30b5\u30a4\u30c8\u3067LTV\u304c\u91cd\u8996\u3055\u308c\u308b\u7406\u7531\u306f\u3001\u5b89\u5b9a\u53ce\u76ca\u306e\u78ba\u4fdd\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u306e4\u70b9
\n\u30fbLTV\u3092\u8efd\u8996\u3059\u308b\u3068\u3001\u904e\u5270\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u4fa1\u683c\u7af6\u4e89\u3078\u306e\u9665\u843d\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u6bc0\u640d\u3001\u512a\u826f\u9867\u5ba2\u306e\u6d41\u51fa\u306a\u3069\u306e\u30ea\u30b9\u30af\u304c\u751f\u3058\u308b<\/div>\n

EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bLTV\u8a08\u7b97\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

\u30fbLTV\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u58f2\u4e0a\u30d9\u30fc\u30b9\u304b\u7c97\u5229\u30d9\u30fc\u30b9\u304b\u3001CAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u304f\u304b\u306a\u3069\u3001\u7d44\u7e54\u306b\u3088\u3063\u3066\u7570\u306a\u308b
\n\u30fb\u57fa\u672c\u7684\u306aLTV\u8a08\u7b97\u306e\u6d41\u308c\u306f\u3001\u751f\u6daf\u58f2\u4e0a\u898b\u7a4d\u3082\u308a\u2192\u7c97\u5229\u30d9\u30fc\u30b9\u5909\u63db\u2192CAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u63a7\u9664\u306e3\u30b9\u30c6\u30c3\u30d7
\n\u30fb\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u8a08\u7b97\u306f\u30b7\u30f3\u30d7\u30eb\u3060\u304c\u5229\u76ca\u628a\u63e1\u304c\u96e3\u3057\u304f\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u306f\u6b63\u78ba\u3060\u304c\u8a08\u7b97\u304c\u8907\u96d1\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308b
\n\u30fbCAC\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u306e\u6271\u3044\u306f\u3001\u7d14\u7136\u305f\u308b\u9867\u5ba2\u4fa1\u5024\u7b97\u51fa\u306b\u306f\u542b\u3081\u308b\u3079\u304d\u3060\u304c\u3001\u5b9f\u52d9\u4e0a\u306f\u5dee\u3057\u5f15\u304b\u306a\u3044\u30b1\u30fc\u30b9\u3082\u591a\u3044<\/div>\n

LTV\u3092\u6d3b\u7528\u3057\u3066\u5411\u4e0a\u3055\u305b\u308bEC\u904b\u55b6\u306e\u624b\u6cd5\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u2460 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u30fb\u5e83\u544a\u8cbb\u306e\u6700\u9069\u5316
\n\u2461 \u65e2\u5b58\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u306e\u6539\u5584
\n\u2462 \u5546\u54c1\u6226\u7565\u30fb\u5728\u5eab\u7ba1\u7406\u3078\u306e\u6d3b\u7528
\n\u2463 \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0
\n\u2464 \u7d4c\u55b6\u5224\u65ad\u30fb\u5c06\u6765\u4e88\u6e2c<\/div>\n

LTV\u306fEC\u30b5\u30a4\u30c8\u306e\u9577\u671f\u7684\u306a\u53ce\u76ca\u5411\u4e0a\u3068\u9867\u5ba2\u4fa1\u5024\u306e\u6700\u5927\u5316\u306b\u4e0d\u53ef\u6b20\u306a\u6307\u6a19\u3067\u3059\u3002LTV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u8a08\u7b97\u30fb\u6d3b\u7528\u3057\u3066\u3001EC\u30d3\u30b8\u30cd\u30b9\u306e\u7d99\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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