{"id":16437,"date":"2025-08-29T13:39:50","date_gmt":"2025-08-29T04:39:50","guid":{"rendered":"https:\/\/ebisumart.com\/blog\/?p=16437"},"modified":"2025-08-31T12:20:50","modified_gmt":"2025-08-31T03:20:50","slug":"omo-pim","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/omo-pim\/","title":{"rendered":"EC\u62c5\u5f53\u5fc5\u898b\uff01\u4eca\u3059\u3050\u5b9f\u8df5\u3059\u3079\u304d\u300c3\u3064\u306e\u4e3b\u8981\u306aOMO\u65bd\u7b56\u300d"},"content":{"rendered":"<p><strong>OMO<\/strong><strong>\u306f\u300cOnline Merges with Offline\u300d<\/strong>\u306e\u7565\u8a9e\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u610f\u8b58\u3055\u305b\u308b\u3053\u3068\u306e\u306a\u3044\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u51fa\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u306aOMO\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u6b21\u306e3\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u25c63\u3064\u306e\u4e3b\u8981\u306aOMO\u65bd\u7b56<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u65bd\u7b56\u2460 \u9867\u5ba2\u60c5\u5831\u306e\u7d71\u5408<br \/>\n\u65bd\u7b56\u2461 \u8cfc\u8cb7\u5c65\u6b74\u3068\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u7d71\u5408<br \/>\n\u65bd\u7b56\u2462 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style=\"color: 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href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/07\/math-m_2024.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13718 aligncenter\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/07\/math-m_2024.png\" alt=\"\" width=\"600\" height=\"368\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/07\/math-m_2024.png 750w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/07\/math-m_2024-300x184.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2024\/07\/math-m_2024-485x297.png 485w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" 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data-end=\"142\">\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001<strong>EC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3067\u3082\u5b9f\u5e97\u8217\u306e\u5c65\u6b74\u60c5\u5831\u3092\u53c2\u7167\u3057\u305f\u308a\u6d3b\u7528\u3057\u305f\u308a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/strong>\u305f\u3081\u3001<span style=\"color: #ff6600;\"><strong>\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u914d\u4fe1<\/strong><\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p data-start=\"43\" data-end=\"142\">\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u305d\u306e\u9867\u5ba2\u304cEC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306a\u3069\u3067\u3001\u4f3c\u3066\u3044\u308b\u5546\u54c1\u3084\u8cfc\u5165\u5546\u54c1\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3067\u304d\u308b\u5546\u54c1\u306e\u60c5\u5831\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>OMO\u65bd\u7b56\u2462 \u9867\u5ba2\u4f53\u9a13\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u5316<\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5404\u7a2e\u30c4\u30fc\u30eb\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3001\u5e97\u8217\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6<\/strong><strong>\u9867\u5ba2\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u3059\u308b\u305f\u3081\u306e\u30b5\u30fc\u30d3\u30b9\uff08\u4f8b\uff09<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\/\u5b9f\u5e97\u8217\u8a66\u7740<br \/>\n\u2461 BOPIS\uff08Buy Online Pick-up In Store\u3001\u30dc\u30d4\u30b9\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u3053\u3068\uff09<br \/>\n\u2462 BORIS\uff08Buy Online Return In Store\u3001\u30dc\u30ea\u30b9\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u8fd4\u54c1\/\u4ea4\u63db\u3059\u308b\u3053\u3068\uff09<\/div>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u30d0\u30fc\u30c1\u30e3\u30eb\u8a66\u7740\u3092\u3057\u305f\u5546\u54c1\u3084\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u3001\u5b9f\u5e97\u8217\u3067\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u8a66\u7740\u3067\u304d\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\uff08\u2460\uff09\u304c\u3042\u308c\u3070\u3001<span style=\"color: #ff6600;\"><strong>\u6765\u5e97\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b<\/strong><\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u5b9f\u5e97\u8217\u3067\u53d7\u53d6\/\u8fd4\u54c1\u30fb\u4ea4\u63db\u3092\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\uff08\u2461\u2462\uff09\u3053\u3068\u3067\u3001\u5b9f\u5e97\u8217\u3067\u306e\u300c\u3064\u3044\u3067\u8cfc\u5165\u300d\u3092\u4fc3\u9032\u3057\u3066<span style=\"color: #ff6600;\"><strong>\u8cfc\u8cb7\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b<\/strong><\/span>\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u53d7\u53d6\/\u4ea4\u63db\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a2\u30d1\u30ec\u30eb\u5927\u624b\u306e\u30e6\u30cb\u30af\u30ed\u306e\u3001\u56fd\u5185\u306e\u5229\u7528\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u5e73\u5747\u5e74\u9593\u8cfc\u5165\u91d1\u984d\u3068\u8cfc\u5165\u56de\u6570\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u56fd\u5185\u30e6\u30cb\u30af\u30ed\u306e\u30c1\u30e3\u30cd\u30eb\u5225\u5e74\u9593\u8cfc\u5165\u91d1\u984d\u3068\u8cfc\u5165\u56de\u6570<\/strong><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%; background-color: #e2efda;\"><\/td>\n<td style=\"width: 33.3333%; background-color: #e2efda; text-align: center;\"><strong>\u5e73\u5747\u5e74\u9593\u8cfc\u5165\u91d1\u984d<\/strong><\/td>\n<td style=\"width: 33.3333%; background-color: #e2efda; text-align: center;\"><strong>\u5e73\u5747\u5e74\u9593\u8cfc\u5165\u56de\u6570<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>EC\u306e\u307f<\/strong><\/td>\n<td style=\"width: 33.3333%; text-align: center;\">14,109\u5186<\/td>\n<td style=\"width: 33.3333%; text-align: center;\">2.2\u56de<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>\u5b9f\u5e97\u8217\u306e\u307f<\/strong><\/td>\n<td style=\"width: 33.3333%; text-align: center;\">17,198\u5186<\/td>\n<td style=\"width: 33.3333%; text-align: center;\">3.9\u56de<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>\u4f75\u7528<\/strong><\/td>\n<td style=\"width: 33.3333%; text-align: center;\"><strong><span style=\"color: #ff0000;\">44,034\u5186<\/span><\/strong><\/td>\n<td style=\"width: 33.3333%; text-align: center;\"><strong><span style=\"color: #ff0000;\">9.8\u56de<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p>\u51fa\u5178\uff1a\u682a\u5f0f\u4f1a\u793e\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u30002019\u5e748\u6708\u671f \u671f\u672b\u6c7a\u7b97\u8aac\u660e\u4f1a\u8cc7\u6599\u300c<a href=\"https:\/\/www.fastretailing.com\/jp\/ir\/library\/pdf\/20191010_kusaka.pdf\" target=\"_blank\" rel=\"noopener\">EC\u3092\u672c\u696d\u306b\u3002<\/a>\u300d\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u7b46\u8005\u304c\u4f5c\u6210<\/p><\/blockquote>\n<p>\u30e6\u30cb\u30af\u30ed\u3067\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u300cEC\u300d\u3068\u300c\u5b9f\u5e97\u8217\u300d\u306e2\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u300c\u4f75\u7528\u300d\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u8cfc\u5165\u91d1\u984d\u3068\u8cfc\u5165\u56de\u6570\u306e\u3044\u305a\u308c\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059<\/strong><\/span>\u3002\u307e\u3055\u306bOMO\u306b\u3088\u308b\u52b9\u679c\u3067\u3059\u306d\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u306e\u3088\u3046\u306b\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u3044\u3067\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u3067\u304d\u308b\u3053\u3068\u3082\u3001EC\u30b5\u30a4\u30c8\u3068\u5b9f\u5e97\u8217\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30e6\u30cb\u30af\u30ed\u306e\u3088\u3046\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u306a\u304f\u3057\u305f<strong>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u4fc3\u9032\u306b\u3064\u306a\u304c\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<h2>OMO\u306e\u300c\u30c7\u30fc\u30bf\u57fa\u76e4\u300d\u3092\u69cb\u7bc9\u3057\u3088\u3046<\/h2>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u3084\u7c21\u5358\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u306f\u3001\u5404\u793e\u304b\u3089\u5c02\u7528\u30c4\u30fc\u30eb\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3055\u3048\u3042\u308c\u3070\u3059\u3050\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001<span style=\"color: #ff6600;\"><strong>OMO\u306b\u63a8\u9032\u306b\u304a\u3051\u308b\u6700\u96e3\u95a2\u3068\u8a00\u3048\u308b\u306e\u304c\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u7d71\u5408\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u300c\u30c7\u30fc\u30bf\u57fa\u76e4\u300d\u306e\u69cb\u7bc9<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>OMO\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3057\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u72b6\u614b\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5927\u624b\u4f01\u696d\u306e\u5834\u5408\u306f\u8907\u96d1\u304b\u3064\u5927\u898f\u6a21\u306a\u9023\u643a\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001<strong>\u958b\u767a\u8cbb\u306f\u6570\u5104\u301c\u6570\u5341\u5104\u5186\u3001\u958b\u767a\u671f\u9593\u306f\u6570\u5e74\u9593\u3068\u3044\u3046\u5927\u898f\u6a21\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u304c\u3044\u308f\u3086\u308b\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\u3067<strong>API\u9023\u643a\u304c\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u306e\u5237\u65b0\u304c\u5fc5\u8981\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>\u307e\u305f\u3001EC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u306f\u3001<strong>\u5916\u90e8\u9023\u643a\u3084\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u306a\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u5229\u7528\u3057\u3066\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5b9f\u73fe\u3057\u3066\u304a\u304f<\/strong>\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"75\" 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\/>\n\u30fbSNS<\/div>\n<p>\u305d\u3057\u3066\u9867\u5ba2\u306f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b<strong>\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3063\u3066\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u8cfc\u5165\u691c\u8a0e\u3092\u3057\u3066\u3044\u307e\u3059<\/strong>\u3002\u4ee5\u4e0b\u306f\u3001\u9867\u5ba2\u304c\u3042\u308b\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u884c\u52d5\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6<\/strong><strong>\u5546\u54c1\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff1aA\u3055\u3093\u306e\u5834\u5408<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 TikTok\u52d5\u753b\u3067\u5546\u54c1A\u3092\u8a8d\u77e5\u3059\u308b<br \/>\n\u2461 YouTube\u3067\u5546\u54c1A\u306b\u3064\u3044\u3066\u8abf\u3079\u308b<br \/>\n\u2462 EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1A\u306e\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b<br \/>\n\u2463 \u5076\u7136\u901a\u308a\u304b\u304b\u3063\u305f\u5b9f\u5e97\u8217\u3067\u5546\u54c1A\u3092\u898b\u3064\u3051\u3066\u8cfc\u5165\u3057\u305f<\/div>\n<p><strong>\u25c6<\/strong><strong>\u5546\u54c1\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff1aB\u3055\u3093\u306e\u5834\u5408<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 Google\u3067\u6bd4\u8f03\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u3057\u3066\u5546\u54c1B\u3092\u8a8d\u77e5\u3059\u308b<br \/>\n\u2461 EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1B\u306b\u3064\u3044\u3066\u8abf\u3079\u308b<br \/>\n\u2462 Facebook\u3092\u898b\u3066\u3044\u305f\u3089\u3001\u5546\u54c1B\u306eWeb\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u306e\u3067\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u8cfc\u5165\u3057\u305f<\/div>\n<p>\u4f8b\u306eA\u3055\u3093\u3068B\u3055\u3093\u306e\u3088\u3046\u306b\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3059\u308b<strong>\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u3068\u3089\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u8a34\u6c42\u8ef8\u306e\u4e00\u8cab\u6027\u304c\u5927\u5207<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070A\u3055\u3093\u306e\u4f8b\u3067\u3001TikTok\u3067\u306f\u9ad8\u6027\u80fd\u3067\u7d20\u6674\u3089\u3057\u304f\u898b\u3048\u305f\u5546\u54c1\u304c\u3001EC\u30b5\u30a4\u30c8\u3067\u8a73\u7d30\u3092\u78ba\u8a8d\u3057\u305f\u3089\u5927\u3057\u305f\u3053\u3068\u304c\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u306f\u3001A\u3055\u3093\u306f\u304c\u3063\u304b\u308a\u3059\u308b\u3068\u3068\u3082\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u4e0d\u4fe1\u611f\u3092\u6301\u3061\u3001\u4eca\u5f8c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u306a\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u540c\u3058\u5546\u54c1\u306b\u5bfe\u3059\u308b\u8a34\u6c42\u3084\u30a4\u30e1\u30fc\u30b8\u6226\u7565\u304c\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u3070\u3089\u3064\u3044\u3066\u3044\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304c\u6df7\u4e71\u3057\u3001<u>\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u304c\u640d\u306a\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c<\/u>\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"470\" data-end=\"528\">\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u60c5\u5831\u914d\u4fe1\u3084\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u306b\u304a\u3051\u308b\u5dee\u7570\u3092\u306a\u304f\u3059\u305f\u3081\u306b\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u60c5\u5831\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u304c\u5fc5\u8981<\/strong><\/span>\u3067\u3059\u3002\u7279\u306b\u591a\u7a2e\u591a\u69d8\u306a\u5546\u54c1\u3092\u53d6\u308a\u6271\u3046EC\u4e8b\u696d\u8005\u3084\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u3001<strong>\u5546\u54c1\u60c5\u5831\u7ba1\u7406\u306f\u5728\u5eab\u60c5\u5831\u7ba1\u7406\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>PIM\uff08\u5546\u54c1\u60c5\u5831\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3092\u5c0e\u5165\u3059\u308b<\/h2>\n<p><span style=\"color: #ff6600;\"><strong>PIM<\/strong><strong>\u3068\u306f\u3001\u300cProduct Information Management\u300d\uff08\u5546\u54c1\u60c5\u5831\u7ba1\u7406\uff09<\/strong><\/span>\u306e\u7565\u3067\u3001\u4f01\u696d\u306e\u3042\u3089\u3086\u308b\u5546\u54c1\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001\u4ed5\u69d8\u3001\u753b\u50cf\u3001\u8aac\u660e\u6587\u3001\u52d5\u753b\u3001\u53d6\u6271\u8aac\u660e\u66f8PDF\u306a\u3069\u3001\u5546\u54c1\u306e\u8ca9\u58f2\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u4e00\u5143\u5316\u3057\u3066\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5404\u30c1\u30e3\u30cd\u30eb\u306b\u9069\u3057\u305f\u5f62\u3067\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u3001\u5b9f\u5e97\u8217\u306ePOP\u3001\u30ab\u30bf\u30ed\u30b0\u3001EC\u30e2\u30fc\u30eb\u3001SNS\u5e83\u544a\u306a\u3069\u304c\u3001\u305d\u308c\u305e\u308c\u500b\u5225\u306b\u5546\u54c1\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u3068\u4f5c\u696d\u30b3\u30b9\u30c8\u306f\u5897\u3048\u308b\u3070\u304b\u308a\u3067\u3001\u624b\u4f5c\u696d\u306e\u7ba1\u7406\u3067\u306f\u30df\u30b9\u3084\u60c5\u5831\u306e\u4e0d\u6574\u5408\u304c\u751f\u3058\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><u>PIM<\/u><u>\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u5546\u54c1\u60c5\u5831\u3092\u4e00\u5143\u5316\u3057\u3066\u6700\u9069\u306b\u7ba1\u7406\u30fb\u904b\u7528\u3067\u304d\u308b\u305f\u3081\u3001<\/u>\u300c\u8a34\u6c42\u8ef8\u306e\u4e00\u8cab\u6027\u300d\u3092\u4fdd\u3064\u305f\u3081\u306e\u5f37\u529b\u306a\u6b66\u5668\u3068\u306a\u308a\u3001<strong>\u7279\u306b\u3001\u5927\u898f\u6a21\u30b5\u30a4\u30c8\u3084\u591a\u6570\u306e\u5546\u54c1\u3092\u6271\u3046\u4f01\u696d\u307b\u3069\u5c0e\u5165\u52b9\u679c\u304c\u5927\u304d\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<p data-start=\"0\" data-end=\"170\">\u30a4\u30f3\u30bf\u30fc\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u306e<span style=\"color: #ff6600;\"><strong>\u300cEBISU PIM\uff08\u30a8\u30d3\u30b9 \u30d4\u30e0\uff09\u300d<\/strong><\/span>\u3067\u306f\u3001\u5546\u54c1\u60c5\u5831\u3092\u81ea\u793eEC\u30b5\u30a4\u30c8\u306a\u3069\u306b\u81ea\u52d5\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001<u>\u4ee5\u4e0b\u306e\u516c\u5f0f\u30b5\u30a4\u30c8<\/u>\u3067\u8cc7\u6599\u8acb\u6c42\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote>\n<p data-start=\"341\" data-end=\"475\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/ebisu-pim.com\/top.html\" target=\"_blank\" rel=\"noopener\">\u516c\u5f0f\u30b5\u30a4\u30c8\uff1aEBISU PIM(\u30a8\u30d3\u30b9 \u30d4\u30e0)<\/a><\/p>\n<\/blockquote>\n<p data-start=\"341\" data-end=\"475\" data-is-last-node=\"\" data-is-only-node=\"\">\u307e\u305fPIM\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u95a2\u9023\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote>\n<p data-start=\"341\" data-end=\"475\" data-is-last-node=\"\" data-is-only-node=\"\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/ebisumart.com\/blog\/pim\/\">\u5546\u54c1\u62c5\u5f53\u8005\u304c\u300cPIM\uff08\u30d4\u30e0\uff09\u300d\u309210\u5206\u3067\u7406\u89e3\u3059\u308b\u30d7\u30ed\u306e\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<\/blockquote>\n<h2 data-start=\"341\" data-end=\"475\">OMO\u306b\u95a2\u3059\u308bFAQ<\/h2>\n<p>\u6700\u5f8c\u306b\u3001OMO\u306b\u95a2\u3059\u308b\u300c\u3088\u304f\u3042\u308b\u8cea\u554f\u300d\u3092FAQ\u5f62\u5f0f\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Q1\uff1aOMO\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3084O2O\u306e\u9055\u3044\u306f\uff1f<\/h3>\n<p>A1\uff1aOMO\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3001O2O\u306e\u9055\u3044\u306f\u5206\u304b\u308a\u3065\u3089\u3044\u305f\u3081\u3001\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u25c6OMO\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3001O2O\u306e\u9055\u3044<\/strong><\/p>\n<table class=\"table omo-compare_table\" style=\"width: 100%;\">\n<thead>\n<tr>\n<th style=\"width: 8.92857%;\" scope=\"col\">\u9805\u76ee<\/th>\n<th style=\"width: 34.2033%;\" scope=\"col\">OMO\uff08Online Merges with Offline\uff09<\/th>\n<th style=\"width: 27.8846%;\" scope=\"col\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/th>\n<th style=\"width: 28.7088%;\" scope=\"col\">O2O\uff08Online to Offline\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th style=\"width: 8.92857%;\" scope=\"row\">\u6982\u8981<\/th>\n<td style=\"width: 34.2033%;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u306a\u304f\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/td>\n<td style=\"width: 27.8846%;\">\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u4e00\u5b9a\u30ec\u30d9\u30eb\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/td>\n<td style=\"width: 28.7088%;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u5e97\u8217\u3078\u306e\u9001\u5ba2\u3092\u4fc3\u3059\u6226\u7565<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 8.92857%;\" scope=\"row\">\u76ee\u7684<\/th>\n<td style=\"width: 34.2033%;\">\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u610f\u8b58\u305b\u305a\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b<\/td>\n<td style=\"width: 27.8846%;\">\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u65ad\u7d76\u3092\u306a\u304f\u3057\u5229\u4fbf\u6027\u3092\u6700\u5927\u5316\u3059\u308b<\/td>\n<td style=\"width: 28.7088%;\">EC\u3084\u30a2\u30d7\u30ea\u3001Web\u5e83\u544a\u306a\u3069\u3067\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u3092\u4fc3\u3057\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u308b<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 8.92857%;\" scope=\"row\">\u7279\u5fb4<\/th>\n<td style=\"width: 34.2033%;\">\u3059\u3079\u3066\u306e\u63a5\u70b9\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/td>\n<td style=\"width: 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