{"id":16597,"date":"2025-09-03T09:56:30","date_gmt":"2025-09-03T00:56:30","guid":{"rendered":"https:\/\/ebisumart.com\/blog\/?p=16597"},"modified":"2025-09-03T09:59:35","modified_gmt":"2025-09-03T00:59:35","slug":"omo-case","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/omo-case\/","title":{"rendered":"OMO\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u4ed8\u304d\u3067\u89e3\u8aac\uff01O2O\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u3082\u56f3\u89e3"},"content":{"rendered":"<p>\u300cOMO\u3063\u3066\u4f55\uff1f\u5206\u304b\u308a\u3084\u3059\u304f\u6559\u3048\u3066\u307b\u3057\u3044\u300d<br \/>\n\u3068\u3044\u3046\u58f0\u306b\u7d50\u8ad6\u304b\u3089\u304a\u4f1d\u3048\u3059\u308b\u3068\u3001OMO\u3068\u306f \u201cOnline Merges with Offline\u201d \u306e\u7565\u3067\u3001<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304c\u878d\u5408\u3059\u308b\u3053\u3068<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16614\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1-1024x391.png\" alt=\"\" width=\"728\" height=\"278\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1-1024x391.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1-300x115.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1-768x293.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1-485x185.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-1.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<p>\u3053\u308c\u306f\u3001\u305f\u3060\u9023\u643a\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001<u>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u4e00\u4eba\u4e00\u4eba\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/u>\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u5fc3\u306b\u636e\u3048\u308b\u3001\u65b0\u3057\u3044\u6642\u4ee3\u306e\u6226\u7565\u3067\u3059\u3002<\/p>\n<p><u>\u6d88\u8cbb\u8005\u306f\u3001\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b<\/u>\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3044\u307e\u3060\u306b\u300cEC\u3068\u5e97\u8217\u306f\u5225\u7269\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e \u201c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9593\u306b\u5b58\u5728\u3059\u308b\u6e9d\u201d \u3092\u57cb\u3081\u308b\u9375\u3053\u305d\u304c<span style=\"color: #ff6600;\"><strong>\u300cOMO\u300d<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001OMO\u306e\u57fa\u672c\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u3001\u5931\u6557\u56de\u907f\u306e\u65b9\u6cd5\u307e\u3067\u3001OMO\u6226\u7565\u306e\u8981\u70b9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3068\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u30fbOMO\u306e\u672c\u8cea\u304b\u3089O2O\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u307e\u3067\u660e\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b<br \/>\n\u30fb\u696d\u754c\u5225\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u304c\u63cf\u3051\u308b<br \/>\n\u30fb\u5c0e\u5165\u6642\u306b\u9665\u308a\u3084\u3059\u3044\u5931\u6557\u3068\u56de\u907f\u7b56\u304c\u4e8b\u524d\u306b\u5206\u304b\u308b<\/div>\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3068\u58f2\u4e0a\u62e1\u5927\u3092\u4e21\u7acb\u3059\u308b\u3001\u6b21\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u69cb\u7bc9\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>1. OMO\u3068\u306f\u4f55\u304b\uff1f\u57fa\u672c\u306e\u77e5\u8b58<\/h2>\n<p>OMO\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6b63\u78ba\u306a\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u985e\u4f3c\u3057\u305f\u6982\u5ff5\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u306a\u305c\u4ecaOMO\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304c\u878d\u5408\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u3053\u3068<br \/>\n\u2461 OMO\u3068O2O\u306e\u9055\u3044\u306f\u300c\u6d3b\u7528\u306e\u5411\u304d\u300d<br \/>\n\u2462 \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u306f\u300c\u8d77\u70b9\u304c\u4f01\u696d\u304b\u9867\u5ba2\u304b\u300d<br \/>\n\u2463 \u306a\u305c\u4ecaOMO\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u9375\u306a\u306e\u304b<\/div>\n<h3>1-1. OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304c\u878d\u5408\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u3053\u3068<\/h3>\n<p>\u5192\u982d\u3067\u3082\u89e6\u308c\u307e\u3057\u305f\u304c\u3001OMO\uff08Online Merges with Offline\uff09\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u9867\u5ba2\u304c\u30c1\u30e3\u30cd\u30eb\u306e\u5883\u754c\u3092\u610f\u8b58\u3057\u306a\u3044\u4e00\u8cab\u3057\u305f\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u300c\u30cd\u30c3\u30c8\u901a\u8ca9\u300d\u3068\u300c\u5e97\u8217\u8ca9\u58f2\u300d\u3068\u3044\u3063\u305f\u533a\u5206\u3092\u53d6\u308a\u6255\u3044\u3001\u9867\u5ba2\u306e\u81ea\u7136\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u3066\u3001\u3059\u3079\u3066\u306e\u63a5\u70b9\u3092 \u201c\u7d71\u5408\u7684\u306b\u201d \u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u3001\u7d71\u5408\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u306a\u306e\u304b\u3068\u3044\u3048\u3070\u3001<u>\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u304c\u8907\u5408\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u53d6\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/u>\u304b\u3089\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u3092\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u8abf\u3079\u3066\u304b\u3089\u5b9f\u5e97\u8217\u3067\u78ba\u8a8d\u3057\u3001\u6700\u3082\u4fbf\u5229\u306a\u65b9\u6cd5\u3067\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u884c\u52d5\u304c\u65e5\u5e38\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16615\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2-1024x410.png\" alt=\"\" width=\"728\" height=\"291\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2-1024x410.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2-300x120.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2-768x308.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2-485x194.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-2.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<p>OMO\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u300d \u3068\u300c\u58f2\u4e0a\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u300d\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u3068\u3063\u3066\u6700\u3082\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u7d50\u679c\u7684\u306b\u4f01\u696d\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u3001\u8a00\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>1-2. OMO\u3068O2O\u306e\u9055\u3044\u306f\u300c\u6d3b\u7528\u306e\u5411\u304d\u300d<\/h3>\n<p>OMO\u306b\u95a2\u3057\u3066\u3088\u304f\u3042\u308b\u8cea\u554f\u304c\u3001\u300cO2O\u3068\u306e\u9055\u3044\u306f\u4f55\uff1f\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>O2O\uff08Online to Offline\uff09\u306f\u3001<u>\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u2192\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u3078\u306e\u4e00\u65b9\u5411\u306e\u8a98\u5c0e\u304c\u4e3b\u773c\u3067\u3042\u308a\u3001\u6700\u7d42\u7684\u306a\u8cfc\u8cb7\u3092\u5b9f\u5e97\u8217\u3067\u884c\u308f\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/u>\u3067\u3059\u3002<\/p>\n<p>O2O\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u4f7f\u3063\u305f\u96c6\u5ba2\u624b\u6cd5\u300d\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001OMO\u306f\u300c\u9867\u5ba2\u4f53\u9a13\u305d\u306e\u3082\u306e\u306e\u9769\u65b0\u300d\u3068\u8a00\u3048\u307e\u3059\u3002\u3053\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16616\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3-1024x319.png\" alt=\"\" width=\"728\" height=\"227\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3-1024x319.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3-300x94.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3-768x239.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3-485x151.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-3.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<p>\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u65b9\u5411\u6027\u304b\u3089\u6349\u3048\u308b\u3068\u3001O2O\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u4e00\u65b9\u5411\u3067\u3059\u304c\u3001OMO\u306f\u53cc\u65b9\u5411\u306e\u30c7\u30fc\u30bf\u9023\u643a\u306b\u3088\u3063\u3066\u3001\u5305\u62ec\u7684\u306a\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001O2O\u3067\u306fWeb\u30b5\u30a4\u30c8\u3067\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u3066\u6765\u5e97\u3092\u4fc3\u3059\u3068\u3044\u3063\u305f\u5358\u767a\u7684\u306a\u96c6\u5ba2\u65bd\u7b56\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001OMO\u3067\u306f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u5c65\u6b74\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u95b2\u89a7\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u500b\u4eba\u306e\u597d\u307f\u306b\u5408\u3063\u305f\u7d99\u7d9a\u7684\u306a\u63d0\u6848\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>O2O\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u306f\u3001\u300c<a href=\"https:\/\/ebisumart.com\/blog\/o2o\/\">\u300eO2O\u300f\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\uff1f\u5206\u304b\u308a\u3084\u3059\u304f\u56f3\u89e3\u3068\u5177\u4f53\u4f8b\u3067\u89e3\u8aac<\/a>\u300d\u306e\u8a18\u4e8b\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>1-3. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u306f\u300c\u8d77\u70b9\u304c\u4f01\u696d\u304b\u9867\u5ba2\u304b\u300d<\/h3>\n<p>\u4e00\u65b9\u3001OMO\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u985e\u4f3c\u3057\u3066\u3044\u308b\u6982\u5ff5\u3067\u3059\u304c\u3001\u3042\u3048\u3066\u9055\u3044\u3092\u898b\u3044\u3060\u3059\u306a\u3089\u3001\u8d77\u70b9\u304c\u300c\u4f01\u696d\u300d\u304b\u3001\u300c\u9867\u5ba2\u300d\u304b\u3001\u3068\u3044\u3046\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16617\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4-1024x465.png\" alt=\"\" width=\"728\" height=\"331\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4-1024x465.png 1024w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4-300x136.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4-768x349.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4-485x220.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-4.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3001<u>\u4f01\u696d\u304c\u904b\u55b6\u3059\u308b\u3042\u3089\u3086\u308b\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u8cab\u6027\u3092\u56f3\u308b\u6226\u7565<\/u>\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001\u4f01\u696d\u304c\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u5728\u5eab\u30fb\u4fa1\u683c\u30fb\u4ed8\u4e0e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u9023\u643a\u3055\u305b\u3001\u3069\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u3001\u540c\u7b49\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3089\u308c\u308b\u72b6\u614b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001OMO\u306f\u3001\u9867\u5ba2\u304b\u3089\u898b\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u76ee\u3092\u306a\u304f\u3057\u3001\u500b\u3005\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u306e\u884c\u52d5\u307e\u3067\u3092\u542b\u3081\u3066\u3001\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3069\u3061\u3089\u3082\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u3001\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u52d9\u4e0a\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068OMO\u304c\u3001\u307b\u307c\u540c\u7fa9\u8a9e\u3068\u3057\u3066\u6271\u308f\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u3064\u3044\u3066\u306f\u300c<a href=\"https:\/\/ebisumart.com\/blog\/omni-channel\/\">\u56fd\u5185\u30fb\u6d77\u5916\u4e8b\u4f8b\u3084O2O\u3068\u306e\u9055\u3044\u3067\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u7406\u89e3\u3059\u308b<\/a>\u300d\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>1-4. \u306a\u305c\u4ecaOMO\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u9375\u306a\u306e\u304b<\/h3>\n<p>OMO\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u52a0\u901f\u3001\u30b3\u30ed\u30ca\u798d\u3001AI\u306e\u53f0\u982d\u306a\u3069\u3092\u7d4c\u3066\u3001<u>\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3089<\/u>\u3067\u3059\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u300c\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u884c\u52d5\u300d\u304c\u4e00\u822c\u5316<\/strong><\/span>\u3057\u3001\u5f93\u6765\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u5206\u3051\u305f\u6226\u7565\u3067\u306f\u3001\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d4c\u6e08\u7523\u696d\u7701\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30012024\u5e74\u306e\u65e5\u672c\u56fd\u5185\u306eBtoC-EC\u5e02\u5834\u898f\u6a21\u306f26.1\u5146\u5186\u306b\u9054\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u52a0\u901f\u304c\u9855\u8457\u306b\u73fe\u308c\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30b3\u30ed\u30ca\u798d\u3092\u7d4c\u3066\u3001\u975e\u63a5\u89e6\u30fb\u975e\u5bfe\u9762\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3082\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001AI\u6280\u8853\uff08\u4eba\u5de5\u77e5\u80fd\u6280\u8853\uff09\u306e\u767a\u9054\u306b\u3088\u308a\u3001\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u6709\u76ca\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u5e02\u5834\u74b0\u5883\u304c\u5909\u5316\u3059\u308b\u306a\u304b\u3001OMO\u306f\u4f01\u696d\u304c\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u51fa\u5178\uff1a\u7d4c\u6e08\u7523\u696d\u7701\u300c<a href=\"https:\/\/www.meti.go.jp\/press\/2025\/08\/20250826005\/20250826005-a.pdf\" target=\"_blank\" rel=\"noopener\">\u4ee4\u548c6\u5e74\u5ea6 \u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u5831\u544a\u66f8<\/a>\u300d\uff082025\u5e748\u6708\u767a\u8868\uff09<\/p><\/blockquote>\n<h2>2. OMO\u5c0e\u5165\u3067\u5f97\u3089\u308c\u308b3\u3064\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u3067\u306f\u3001OMO\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u307e\u308b<br \/>\n\u2461 LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b<br \/>\n\u2462 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u7d4c\u55b6\u5224\u65ad\u3092\u5b9f\u73fe\u3067\u304d\u308b<\/div>\n<h3>2-1. \u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u307e\u308b<\/h3>\n<p>OMO\u306e\u6700\u5927\u306e\u6210\u679c\u306e\u4e00\u3064\u306f\u3001 \u201c\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u201d \u304c\u9ad8\u307e\u308b\u3053\u3068\u306b\u3088\u308b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u52b9\u679c\u304c\u751f\u307e\u308c\u308b\u7406\u7531\u306f\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u826f\u3044\u90e8\u5206\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u5f93\u6765\u306e\u4e0d\u6e80\u8981\u7d20\u3092\u89e3\u6d88\u3067\u304d\u308b<\/u>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e97\u8217\u3067\u306e\u9577\u6642\u9593\u306e\u5f85\u3061\u6642\u9593\u3084\u5546\u54c1\u5728\u5eab\u304c\u4e0d\u78ba\u5b9f\u3068\u3044\u3063\u305f\u554f\u984c\u304c\u89e3\u6d88\u3055\u308c\u3001<span style=\"color: #ff6600;\"><strong>\u9867\u5ba2\u304c\u300c\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u3001\u601d\u3044\u901a\u308a\u306b\u8cb7\u3044\u7269\u3067\u304d\u308b\u300d\u74b0\u5883<\/strong><\/span>\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u305f\u98f2\u98df\u5e97\u3067\u6ce8\u6587\u5f85\u3061\u6642\u9593\u304c\u5927\u5e45\u306b\u77ed\u7e2e\u3055\u308c\u305f\u308a\u3001EC\u5546\u54c1\u306e\u5e97\u8217\u8a66\u7740\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30d1\u30ec\u30eb\u4f01\u696d\u3067\u8fd4\u54c1\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306f\u3001\u53e3\u30b3\u30df\u3084SNS\u3067\u306e\u62e1\u6563\u52b9\u679c\u306b\u3082\u3064\u306a\u304c\u308b\u3082\u306e\u3067\u3059\u3002\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u304b\u3089\u306e\u53e3\u30b3\u30df\u3067\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3082\u3064\u306a\u304c\u308b\u597d\u5faa\u74b0\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>2-2. LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b<\/h3>\n<p>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u3059\u308b\u671f\u9593\u4e2d\u306b\u751f\u307f\u51fa\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u6307\u3057\u307e\u3059\u3002OMO\u306f\u3001\u5358\u767a\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001<span style=\"color: #ff6600;\"><strong>\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u3092\u901a\u3058\u3066LTV\u306e\u6700\u5927\u5316\u306b\u5927\u304d\u304f\u8ca2\u732e<\/strong><\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u52b9\u679c\u304c\u5b9f\u73fe\u3059\u308b\u7406\u7531\u306f\u3001<u>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u63d0\u6848\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089<\/u>\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5e97\u8217\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u60c5\u5831\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u63d0\u4f9b\u3057\u305f\u308a\u3001\u4f7f\u7528\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u8ffd\u52a0\u5546\u54c1\u3092\u63d0\u6848\u3057\u305f\u308a\u3057\u3066\u3001\u95a2\u4fc2\u7dad\u6301\u3092\u56f3\u308a\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30ec\u30b3\u30e1\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8ffd\u52a0\u8cfc\u5165\u7387\u306e\u5411\u4e0a\u3084\u5ba2\u5358\u4fa1\u306e\u5897\u52a0\u304c\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5c11\u5b50\u9ad8\u9f62\u5316\u306b\u3088\u308a\u5e02\u5834\u5168\u4f53\u306e\u6210\u9577\u304c\u920d\u5316\u3059\u308b\u306a\u304b\u3001\u65e2\u5b58\u9867\u5ba2\u306eLTV\u5411\u4e0a\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002OMO\u306b\u3088\u308b\u9867\u5ba2\u95a2\u4fc2\u306e\u6df1\u5316\u306f\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u57fa\u76e4\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>2-3. \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u7d4c\u55b6\u5224\u65ad\u3092\u5b9f\u73fe\u3067\u304d\u308b<\/h3>\n<p>OMO\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u3053\u308c\u307e\u3067\u5206\u6563\u3057\u3066\u3044\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u5305\u62ec\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u958b\u767a\u304b\u3089\u8ca9\u58f2\u6226\u7565\u3001\u5728\u5eab\u7ba1\u7406\u307e\u3067\u3001<span style=\"color: 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OMO\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b5\u3064\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/h2>\n<p>\u300cOMO\u3068\u3044\u3063\u3066\u3082\u6982\u5ff5\u304c\u5927\u304d\u3059\u304e\u3066\u3001\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u306e\u304b\u6349\u3048\u306b\u304f\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3057\u304b\u306b\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u7121\u6570\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b5\u3064\u306e\u65bd\u7b56\u3092\u4ee3\u8868\u4f8b\u3068\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u3067\u5f85\u3061\u6642\u9593\u3092\u77ed\u7e2e\u3057\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b<br \/>\n\u2461 \u30a2\u30d7\u30ea\u4f1a\u54e1\u8a3c\u3067\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u6700\u9069\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b<br \/>\n\u2462 \u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3068\u30bb\u30f3\u30b5\u30fc\u3067\u5e97\u5185\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b<br \/>\n\u2463 EC\u3068\u5e97\u8217\u306e\u5728\u5eab\u9023\u643a\u3067\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3092\u9632\u3050<br \/>\n\u2464 \u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u63a5\u5ba2\u3092\u5f37\u5316\u3059\u308b<\/div>\n<h3>3-1. \u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u3067\u5f85\u3061\u6642\u9593\u3092\u77ed\u7e2e\u3057\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u4e8b\u524d\u306b\u5546\u54c1\u6ce8\u6587\u3068\u6c7a\u6e08\u3092\u5b8c\u4e86\u3057\u3001\u5e97\u8217\u3067\u306e\u5f85\u3061\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u300c\u5e97\u8217\u306b\u884c\u3063\u3066\u6ce8\u6587\u3057\u3001\u5546\u54c1\u304c\u3067\u304d\u308b\u307e\u3067\u5f85\u3064\u300d\u884c\u52d5\u3092\u3001\u300c\u79fb\u52d5\u4e2d\u306b\u6ce8\u6587\u3057\u3001\u5230\u7740\u3068\u540c\u6642\u306b\u53d7\u3051\u53d6\u308b\u300d\u884c\u52d5\u3078\u3068\u5909\u9769\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306e\u52b9\u679c<\/strong><\/p>\n<div style=\"padding: 20px; 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margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3044\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308b<\/strong>\uff1a\u9867\u5ba2\u306e\u904e\u53bb\u306e\u884c\u52d5\u304b\u3089\u95a2\u5fc3\u9818\u57df\u3092\u7279\u5b9a\u3057\u3001\u672c\u5f53\u306b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u306e\u307f\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u901a\u77e5\u306e\u958b\u5c01\u7387\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u8cfc\u8cb7\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b<\/strong>\uff1a\u8cfc\u5165\u30b5\u30a4\u30af\u30eb\u3092\u5206\u6790\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002\u81ea\u7136\u306a\u5f62\u3067\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u5f37\u5316\u3059\u308b<\/strong>\uff1a\u73fe\u5728\u306e\u8cfc\u8cb7\u72b6\u6cc1\u304b\u3089\u95a2\u9023\u5546\u54c1\u3084\u4e0a\u4f4d\u5546\u54c1\u3092\u63a8\u5968\u3057\u3001\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u63d0\u6848\u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u3089\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<h3>3-3. \u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3068\u30bb\u30f3\u30b5\u30fc\u3067\u5e97\u5185\u884c\u52d5\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n<p>\u5b9f\u5e97\u8217\u3067\u306e\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u5e97\u8217\u5185\u306b\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\uff08\u96fb\u5b50\u770b\u677f\uff09\u3084\u5404\u7a2e\u30bb\u30f3\u30b5\u30fc\u3092\u8a2d\u7f6e\u3059\u308b\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6765\u5e97\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u5305\u62ec\u7684\u306b\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u8a66\u307f\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u5e97\u5185\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u4f8b<\/strong><\/p>\n<div style=\"padding: 20px; 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EC\u3068\u5e97\u8217\u306e\u5728\u5eab\u9023\u643a\u3067\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3092\u9632\u3050<\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3068\u5b9f\u5e97\u8217\u306e\u5728\u5eab\u60c5\u5831\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7d71\u5408\u7ba1\u7406\u3059\u308b\u3068\u3001\u300c\u6b32\u3057\u3044\u5546\u54c1\u304c\u8cb7\u3048\u306a\u3044\u300d\u6a5f\u4f1a\u640d\u5931\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5728\u5eab\u9023\u643a\u306e\u52b9\u679c\u306f\u3001\u58f2\u4e0a\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3082\u53ca\u3076\u3082\u306e\u3067\u3059\u3002\u4f59\u5270\u5728\u5eab\u306e\u6709\u52b9\u6d3b\u7528\u306b\u3088\u3063\u3066\u5ec3\u68c4\u30ed\u30b9\u304c\u6e1b\u308a\u3001\u9069\u6b63\u5728\u5eab\u306e\u7dad\u6301\u306b\u3088\u3063\u3066\u4fdd\u7ba1\u30b3\u30b9\u30c8\u3082\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u5728\u5eab\u9023\u643a\u306b\u3088\u308b\u6539\u5584\u52b9\u679c<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u8ca9\u58f2\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3067\u304d\u308b<\/strong>\uff1a\u5728\u5eab\u304c\u3042\u308c\u3070\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u554f\u308f\u305a\u8ca9\u58f2\u3067\u304d\u308b\u305f\u3081\u3001\u54c1\u5207\u308c\u306b\u3088\u308b\u58f2\u4e0a\u640d\u5931\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u78ba\u5b9f\u306b\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5728\u5eab\u52b9\u7387\u304c\u5411\u4e0a\u3059\u308b<\/strong>\uff1a\u504f\u5728\u3057\u3066\u3044\u305f\u5728\u5eab\u3092\u5168\u4f53\u6700\u9069\u3067\u6d3b\u7528\u3059\u308b\u3068\u3001\u7dcf\u5728\u5eab\u91cf\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u54c1\u305e\u308d\u3048\u3092\u5145\u5b9f\u3067\u304d\u307e\u3059\u3002\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306e\u6539\u5584\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3059\u308b<\/strong>\uff1a\u6b32\u3057\u3044\u5546\u54c1\u3092\u78ba\u5b9f\u306b\u63d0\u4f9b\u3067\u304d\u308b\u74b0\u5883\u306b\u3088\u308a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u300c\u3044\u3064\u884c\u3063\u3066\u3082\u3042\u308b\u300d\u5b89\u5fc3\u611f\u306f\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u306b\u8cc7\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<\/div>\n<p>\u5728\u5eab\u9023\u643a\u306b\u3064\u3044\u3066\u306f\u3001\u300c<a href=\"https:\/\/ebisumart.com\/blog\/ec-zaiko\/\">EC\u62c5\u5f53\u8005\u5fc5\u898b\uff01EC\u306b\u5728\u5eab\u9023\u643a\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u65b9\u6cd5<\/a>\u300d\u306e\u8a18\u4e8b\u3082\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>3-5. \u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u63a5\u5ba2\u3092\u5f37\u5316\u3059\u308b<\/h3>\n<p>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306f\u3001\u30e9\u30a4\u30d6\u52d5\u753b\u914d\u4fe1\u3092\u901a\u3058\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5546\u54c1\u7d39\u4ecb\u3068\u8ca9\u58f2\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u8996\u8074\u8005\u306f\u914d\u4fe1\u3092\u898b\u306a\u304c\u3089\u30c1\u30e3\u30c3\u30c8\u3067\u8cea\u554f\u3067\u304d\u3001\u305d\u306e\u5834\u3067\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u305f\u3081\u3001\u5f93\u6765\u306eEC\u3067\u306f\u8868\u73fe\u3057\u304d\u308c\u306a\u3044\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u9054\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306a\u3089\u3067\u306f\u306e\u4fa1\u5024<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8cea\u7591\u5fdc\u7b54\u3067\u304d\u308b<\/strong>\uff1a\u9867\u5ba2\u306e\u7591\u554f\u306b\u305d\u306e\u5834\u3067\u56de\u7b54\u3067\u304d\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u3078\u306e\u4e0d\u5b89\u3084\u8ff7\u3044\u3092\u3059\u3050\u89e3\u6d88\u3067\u304d\u307e\u3059\u3002\u5f93\u6765\u306eEC\u3067\u306f\u5b9f\u73fe\u56f0\u96e3\u306a\u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30fb<strong>\u5546\u54c1\u306e\u9b45\u529b\u3092\u52d5\u753b\u3067\u4f1d\u3048\u3089\u308c\u308b<\/strong>\uff1a\u5b9f\u969b\u306e\u4f7f\u7528\u30b7\u30fc\u30f3\u3084\u7740\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u52d5\u753b\u3067\u4f1d\u3048\u308c\u3070\u3001\u9759\u6b62\u753b\u3067\u306f\u8868\u73fe\u3067\u304d\u306a\u3044\u5546\u54c1\u4fa1\u5024\u3092\u8a34\u6c42\u3067\u304d\u307e\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u3092\u52b9\u679c\u7684\u306b\u559a\u8d77\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u9650\u5b9a\u611f\u3084\u7dca\u6025\u6027\u306e\u6f14\u51fa\u306b\u52b9\u679c\u304c\u3042\u308b<\/strong>\uff1a\u30e9\u30a4\u30d6\u914d\u4fe1\u9650\u5b9a\u306e\u7279\u5178\u3084\u6570\u91cf\u9650\u5b9a\u306e\u5546\u54c1\u306b\u3088\u3063\u3066\u3001\u8996\u8074\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u914d\u4fe1\u6642\u9593\u5185\u3067\u306e\u8cfc\u5165\u306e\u4fc3\u9032\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u8a73\u7d30\u306f\u3001\u300c<a href=\"https:\/\/ebisumart.com\/blog\/live-commerce\/\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068\u306f\uff1f\u57fa\u672c\u77e5\u8b58\u3068\u304a\u3059\u3059\u3081\u306a\u696d\u754c\u30fb\u30b8\u30e3\u30f3\u30eb\u3092\u89e3\u8aac<\/a>\u300d\u306e\u8a18\u4e8b\u306b\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>4. \u696d\u754c\u5225OMO\u6226\u7565\u306e\u6210\u529f\u4e8b\u4f8b3\u9078<\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u5b9f\u969b\u306bOMO\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u305f\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u304b\u3089\u3001\u696d\u754c\u7279\u6027\u306b\u5fdc\u3058\u305f\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f3\u3064\u306e\u696d\u754c\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u3010\u30a2\u30d1\u30ec\u30eb\u3011\u30e6\u30cb\u30af\u30ed\uff1a\u30a2\u30d7\u30ea\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u7d71\u5408\u6226\u7565<br \/>\n\u2461 \u3010\u98f2\u98df\u3011\u30de\u30af\u30c9\u30ca\u30eb\u30c9\uff1a\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306b\u3088\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u9769\u65b0<br \/>\n\u2462 \u3010\u5c0f\u58f2\u3011\u30a4\u30aa\u30f3\uff1a\u30a2\u30d7\u30ea\u3092\u8ef8\u3068\u3057\u305f\u5305\u62ec\u7684\u30b5\u30fc\u30d3\u30b9<\/div>\n<h3>4-1. \u3010\u30a2\u30d1\u30ec\u30eb\u3011\u30e6\u30cb\u30af\u30ed\uff1a\u30a2\u30d7\u30ea\u3068\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u7d71\u5408\u6226\u7565<\/h3>\n<p>\u30e6\u30cb\u30af\u30ed\u306f\u65e9\u671f\u304b\u3089OMO\u6226\u7565\u306b\u53d6\u308a\u7d44\u307f\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u3068\u5168\u56fd\u306e\u5e97\u8217\u3092\u7d71\u5408\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u300c\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u540c\u3058\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u300d\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u25c6\u30e6\u30cb\u30af\u30edOMO\u6226\u7565\u306e\u7279\u5fb4<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u5728\u5eab\u306e\u53ef\u8996\u5316<\/strong>\uff1a\u5168\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5728\u5eab\u72b6\u6cc1\u3092\u30a2\u30d7\u30ea\u3067\u4e00\u5143\u78ba\u8a8d\u3067\u304d\u3001\u78ba\u5b9f\u306b\u6b32\u3057\u3044\u5546\u54c1\u3092\u5165\u624b\u3067\u304d\u307e\u3059\u3002\u79fb\u52d5\u524d\u306b\u5728\u5eab\u78ba\u8a8d\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u7121\u99c4\u8db3\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u9867\u5ba2\u304c\u81ea\u7531\u306b\u9078\u3079\u308b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9<\/strong>\uff1a\u5546\u54c1\u9078\u629e\u304b\u3089\u6c7a\u6e08\u307e\u3067\u3001\u6700\u3082\u52b9\u7387\u7684\u306a\u65b9\u6cd5\u3092\u9867\u5ba2\u304c\u81ea\u7531\u306b\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u6642\u9593\u7684\u306a\u5236\u7d04\u304c\u3042\u308b\u5834\u5408\u3067\u3082\u3001\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u8cb7\u3044\u7269\u3092\u5b8c\u4e86\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>AI\u306b\u3088\u308b\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u63d0\u6848<\/strong>\uff1a\u84c4\u7a4d\u3055\u308c\u305f\u7740\u3053\u306a\u3057\u753b\u50cf\u304b\u3089\u3001\u5b63\u7bc0\u3084\u7528\u9014\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u304cAI\u306b\u3088\u3063\u3066\u63d0\u6848\u3055\u308c\u308b\u6a5f\u80fd\u304c\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5b9f\u5e97\u8217\u306e\u63a5\u5ba2\u306b\u8fd1\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u7279\u7b46\u3059\u3079\u304d\u70b9\u3068\u3057\u3066\u306f\u3001\u30e6\u30cb\u30af\u30ed\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306e\u6559\u80b2\u3068\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u6700\u9069\u5316\u3092\u9032\u3081\u308b\u4ed5\u7d44\u307f\u3082\u79c0\u9038\u3067\u3059\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u878d\u5408\u3092\u3001\u7d44\u7e54\u5168\u4f53\u3067\u63a8\u9032\u3057\u305f<\/strong><\/span>\u3053\u3068\u304c\u6210\u529f\u8981\u56e0\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<blockquote><p>\u51fa\u5178\uff1a<br \/>\n\u30fb<a href=\"https:\/\/faq.uniqlo.com\/articles\/FAQ\/100006752\" target=\"_blank\" rel=\"noopener\">ORDER &amp; PICK\u306b\u3064\u3044\u3066\u2502\u30e6\u30cb\u30af\u30ed<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.uniqlo.com\/jp\/ja\/special-feature\/app\" target=\"_blank\" rel=\"noopener\">\u30e6\u30cb\u30af\u30ed\u30a2\u30d7\u30ea<\/a><br \/>\n\u30fb\u30e6\u30cb\u30af\u30ed \u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u300c<a href=\"https:\/\/www.uniqlo.com\/jp\/ja\/contents\/corp\/press-release\/2021\/10\/21101111_iq.html\" target=\"_blank\" rel=\"noopener\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u306e\u304a\u8cb7\u3044\u7269\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u300eIQ\u300f\u304c\u3001\u3088\u308a\u4fbf\u5229\u306b\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/a>\u300d<\/p><\/blockquote>\n<h3>4-2. \u3010\u98f2\u98df\u3011\u30de\u30af\u30c9\u30ca\u30eb\u30c9\uff1a\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306b\u3088\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u9769\u65b0<\/h3>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u65e5\u672c\u56fd\u5185\u3067\u300c\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u300d\u3092\u5168\u9762\u5c55\u958b\u3057\u3001\u98f2\u98df\u696d\u754c\u306b\u304a\u3051\u308bOMO\u306e\u5148\u99c6\u8005\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u516c\u5f0f\u30a2\u30d7\u30ea\u304b\u3089\u4e8b\u524d\u6ce8\u6587\u30fb\u6c7a\u6e08\u3092\u884c\u3044\u3001\u5e97\u8217\u3067\u306e\u5f85\u3061\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u7279\u306b\u5e73\u65e5\u30e9\u30f3\u30c1\u30bf\u30a4\u30e0\u306e\u6df7\u96d1\u7de9\u548c\u306b\u5927\u304d\u306a\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u25c6<\/strong><strong>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306eOMO\u52b9\u679c<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30d4\u30fc\u30af\u6642\u306e\u6df7\u96d1\u89e3\u6d88<\/strong>\uff1a\u663c\u98df\u6642\u9593\u5e2f\u306e\u6ce8\u6587\u96c6\u4e2d\u3092\u4e8b\u524d\u306b\u5206\u6563\u3067\u304d\u308b\u305f\u3081\u3001\u5e97\u5185\u3067\u306e\u5feb\u9069\u6027\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002\u5229\u7528\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u5e97\u5185\u98f2\u98df\u5ba2\u306e\u6e80\u8db3\u5ea6\u306b\u3082\u5f71\u97ff\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u52b9\u7387\u5316<\/strong>\uff1a\u4e8b\u524d\u6ce8\u6587\u306b\u3088\u308a\u8abf\u7406\u8a08\u753b\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u3001\u98df\u6750\u5ec3\u68c4\u306e\u524a\u6e1b\u3068\u63d0\u4f9b\u6642\u9593\u306e\u77ed\u7e2e\u306e\u4e21\u7acb\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4eba\u4ef6\u8cbb\u52b9\u7387\u306e\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u6210\u529f\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u30b7\u30f3\u30d7\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044\u30a2\u30d7\u30ea\u8a2d\u8a08\u3068\u3001\u78ba\u5b9f\u306a\u5546\u54c1\u306e\u63d0\u4f9b\u4f53\u5236\u306e\u69cb\u7bc9<\/strong><\/span>\u306b\u3042\u308a\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5c0e\u5165\u3068\u73fe\u5834\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3092\u540c\u6642\u306b\u9032\u3081\u308b\u3068\u3001\u771f\u306e\u9867\u5ba2\u4fa1\u5024\u3092\u5275\u51fa\u3067\u304d\u308b\u597d\u4f8b\u3067\u3059\u3002<\/p>\n<blockquote><p>\u51fa\u5178\uff1a\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u300c<a href=\"https:\/\/www.mcdonalds.co.jp\/shop\/mobileorder\/\" target=\"_blank\" rel=\"noopener\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u65b0\u30b5\u30fc\u30d3\u30b9 \u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc \u3064\u3044\u306b\u8a95\u751f\uff01<\/a>\u300d<\/p><\/blockquote>\n<h3>4-3. \u3010\u5c0f\u58f2\u3011\u30a4\u30aa\u30f3\uff1a\u30a2\u30d7\u30ea\u3092\u8ef8\u3068\u3057\u305f\u5305\u62ec\u7684\u30b5\u30fc\u30d3\u30b9<\/h3>\n<p>\u30a4\u30aa\u30f3\u306f\u300ciAEON\u300d\u30a2\u30d7\u30ea\u3092\u4e2d\u5fc3\u3068\u3057\u305fOMO\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u30a2\u30d7\u30ea\u306f\u96fb\u5b50\u30de\u30cd\u30fc\u6a5f\u80fd\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3001\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u3001\u5e97\u8217\u60c5\u5831\u306a\u3069\u3001\u8cb7\u3044\u7269\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3092\u7d71\u5408\u3057\u305f\u30b9\u30fc\u30d1\u30fc\u30a2\u30d7\u30ea\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u30a4\u30aa\u30f3OMO\u6226\u7565\u306e\u7279\u5fb4<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\n<p>\u30fb<strong>\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u6a5f\u80fd<\/strong>\uff1a\u6c7a\u6e08\u304b\u3089\u30dd\u30a4\u30f3\u30c8\u5229\u7528\u3001\u60c5\u5831\u53d6\u5f97\u307e\u3067\u3001\u8cb7\u3044\u7269\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3092\u30a2\u30d7\u30ea\u5185\u3067\u5b8c\u7d50\u3067\u304d\u307e\u3059\u3002\u8907\u6570\u306e\u30ab\u30fc\u30c9\u3084\u30a2\u30d7\u30ea\u3092\u6301\u3061\u6b69\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30fb<strong>\u500b\u5225\u6700\u9069\u5316\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1a\u8cfc\u8cb7\u5c65\u6b74\u3068\u55dc\u597d\u30c7\u30fc\u30bf\u304b\u3089\u3001\u500b\u4eba\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30af\u30fc\u30dd\u30f3\u3084\u5546\u54c1\u63d0\u6848\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u5fc5\u8981\u306a\u60c5\u5831\u3060\u3051\u3092\u52b9\u7387\u7684\u306b\u53d7\u3051\u53d6\u308c\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u30a4\u30aa\u30f3\u306e\u6210\u529f\u8981\u56e0\u306f\u3001<span style=\"color: #ff6600;\"><strong>\u9867\u5ba2\u306e\u751f\u6d3b\u5168\u4f53\u3092\u898b\u636e\u3048\u305f\u5305\u62ec\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08<\/strong><\/span>\u306b\u3042\u308a\u307e\u3059\u3002\u8cb7\u3044\u7269\u3068\u3044\u3046\u884c\u70ba\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u3088\u308a\u8c4a\u304b\u306a\u751f\u6d3b\u306e\u5b9f\u73fe\u3092\u652f\u63f4\u3059\u308b\u59ff\u52e2\u304c\u3001\u9ad8\u3044\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u7d99\u7d9a\u5229\u7528\u7387\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u51fa\u5178\uff1a\u30a4\u30aa\u30f3\u300c<a href=\"https:\/\/www.aeon.com\/aeonapp\/\" target=\"_blank\" rel=\"noopener\">iAEON\uff08\u30a2\u30a4\u30a4\u30aa\u30f3\uff09-\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u307e\u308b\u3002\u652f\u6255\u3044\u306a\u3081\u3089\u304b\u3002\u30a4\u30aa\u30f3\u306e\u516c\u5f0f\u30c8\u30fc\u30bf\u30eb\u30a2\u30d7\u30ea<\/a>\u300d<\/p><\/blockquote>\n<h2>5. OMO\u5c0e\u5165\u3067\u9665\u308a\u304c\u3061\u306a3\u3064\u306e\u5931\u6557\u3068\u56de\u907f\u7b56<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u3053\u308c\u304b\u3089OMO\u5c0e\u5165\u3092\u9032\u3081\u308b\u65b9\u306b\u5411\u3051\u3066\u3001\u4e8b\u524d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u56de\u907f\u7b56\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u2460 \u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u305f\u307e\u307e\u65bd\u7b56\u3092\u9032\u3081\u3066\u3057\u307e\u3046<br \/>\n\u2461 \u9867\u5ba2\u8996\u70b9\u304c\u6b20\u3051\u305f\u4f01\u696d\u672c\u4f4d\u306eDX\u306b\u306a\u308b<br \/>\n\u2462 \u90e8\u7f72\u9593\u306e\u9023\u643a\u4e0d\u8db3\u3067\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u505c\u6ede\u3059\u308b<\/div>\n<h3>5-1. 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style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 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https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-5-300x201.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-5-768x514.png 768w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-5-485x324.png 485w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2025\/09\/omo-case-5.png 1280w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a>\n<h3>5-2. \u9867\u5ba2\u8996\u70b9\u304c\u6b20\u3051\u305f\u4f01\u696d\u672c\u4f4d\u306eDX\u306b\u306a\u308b<\/h3>\n<p>\u6700\u65b0\u6280\u8853\u306e\u5c0e\u5165\u81ea\u4f53\u304c\u76ee\u7684\u5316\u3057\u3066\u3057\u307e\u3044\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u5275\u51fa\u304c\u304a\u308d\u305d\u304b\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3001\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u7af6\u5408\u4ed6\u793e\u304c\u30a2\u30d7\u30ea\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3089\u81ea\u793e\u3082\u300d<br 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