{"id":4779,"date":"2025-12-24T09:01:45","date_gmt":"2025-12-24T00:01:45","guid":{"rendered":"https:\/\/www.ebisumart.com\/blog\/?p=4779"},"modified":"2025-12-24T16:31:22","modified_gmt":"2025-12-24T07:31:22","slug":"abm","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/abm\/","title":{"rendered":"ABM\u304cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306b\u306a\u308b\uff13\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p><strong>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/strong>\u3068\u306f\u3001\u65e5\u672c\u3067\u306f\u307e\u3060\u99b4\u67d3\u307f\u304c\u8584\u3044\u5370\u8c61\u3067\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u6700\u5148\u7aef\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070ABM\u306f\u6c17\u306b\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u304c\u3001\u5b9f\u969b\u306f\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30ab\u30f3\u30bf\u30f3\u306bABM\u3092\u8aac\u660e\u3059\u308b\u3068\u3001<strong><span style=\"color: #ff6600;\">\u81ea\u793e\u306b\u3068\u3063\u3066LTV\uff08\u30e9\u30a4\u30d5 \u30bf\u30a4\u30e0 \u30d0\u30ea\u30e5\u30fc\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\uff1a\u3053\u306e\u8a18\u4e8b\u3067\u306f\u81ea\u793e\u5229\u76ca\u3068\u30ab\u30f3\u30bf\u30f3\u306b\u8003\u3048\u3066\u304f\u3060\u3055\u3044\uff09\u304c\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u5206\u6790\u30fb\u62bd\u51fa\u3057\u3001\u305d\u306e\u9078\u5b9a\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u3066\u3001\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u3092\u884c\u3046\u624b\u6cd5<\/span><\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>ABM\u3092\u63a1\u7528\u3059\u308c\u3070\u300c\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u304b\uff1f\u300d\u300c\u63a1\u7528\u6d3b\u52d5\u304c\u7a4d\u6975\u7684\u304b\uff1f\u300d\u300c\u7279\u5b9a\u306eIT\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u304b\uff1f\u300d\u306a\u3069\u306e<span style=\"text-decoration: underline;\">ABM\u306e\u30c7\u30fc\u30bf\u3068\u65e2\u5b58\u306eSF\u3084MA\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u540d\u5358\u4f4d\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3057\u30ea\u30b9\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u7b46\u8005\u304c\u3001ABM\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<h2>ABM\u304c\u3053\u308c\u304b\u3089\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u3068\u306a\u308b\uff13\u3064\u306e\u7406\u7531<\/h2>\n<p>CRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc \u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u3084\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306a\u3069\u3001\u591a\u304f\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u3042\u308b\u4e2d\u3067\u3001\u306a\u305c\u3001<strong>ABM\u304c\u3053\u308c\u304b\u3089\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5fc5\u8981\u3068\u306a\u308b\u624b\u6cd5<\/strong>\u3068\u8a00\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306b\u306f<strong><span style=\"color: #ff6600;\">\uff13\u3064\u306e\u7406\u7531<\/span><\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u7406\u7531\u2460BtoB\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u30af\u30e9\u30a6\u30c9\u30fbSaaS\u300d\u306b\u3088\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u304c\u666e\u53ca\u3059\u308b\u305f\u3081<\/h3>\n<p>\u307e\u305a\u306f\u4e0b\u8a18\u306e\u30b0\u30e9\u30d5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u25c6<\/strong><strong>\u4e16\u754c\u306e\u30d1\u30d6\u30ea\u30c3\u30af\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u898f\u6a21\uff08\u58f2\u4e0a\u9ad8\uff09\u306e\u63a8\u79fb\u53ca\u3073\u4e88\u6e2c<\/strong><\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2022\/02\/SaaS\u30de\u30fc\u30b1\u30c3\u30c8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11389\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2022\/02\/SaaS\u30de\u30fc\u30b1\u30c3\u30c8.png\" alt=\"\" width=\"687\" height=\"444\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2022\/02\/SaaS\u30de\u30fc\u30b1\u30c3\u30c8.png 687w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2022\/02\/SaaS\u30de\u30fc\u30b1\u30c3\u30c8-300x194.png 300w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2022\/02\/SaaS\u30de\u30fc\u30b1\u30c3\u30c8-485x313.png 485w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u30c7\u30fc\u30bf\u5f15\u7528\u5148\uff1a<a href=\"https:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/r04\/html\/nd236800.html\">\u4ee4\u548c4\u5e74\u7248 \u60c5\u5831\u901a\u4fe1\u767d\u66f8\uff5c\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u306e\u52d5\u5411(\u7dcf\u52d9\u7701)<\/a><\/p><\/blockquote>\n<p>\u3053\u306e\u56f3\u3092\u898b\u308c\u3070\u3001<span style=\"color: #ff6600;\"><strong>\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u304c\u5e74\u3005\u62e1\u5927\u3057\u3066\u3044\u308b<\/strong><\/span>\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306f\u3001\u4f01\u696d\u3067\u4f7f\u308f\u308c\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306f<strong>\u6570\u5104\u5186\u304b\u3089\u6570\u5341\u5104\u5186<\/strong>\u3092\u304b\u3051\u3066\u3001<span style=\"text-decoration: underline;\">\u4f01\u696d\u304c\u6240\u6709\u3059\u308b\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u306e\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u3092\u884c\u3046\u3053\u3068\u304c\u4e00\u822c\u7684<\/span>\u3067\u3057\u305f\u304c\u3001<strong><span style=\"color: #ff6600;\">AWS\uff08\u30a2\u30de\u30be\u30f3\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\uff09\u306a\u3069\u306e\u30e1\u30ac\u30fb\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca<\/span><\/strong>\u306b\u3088\u308a\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u95a2\u3057\u3066\u3001<span style=\"text-decoration: underline;\">\u4f01\u696d\u306f\u300c\u6240\u6709\u3059\u308b\u300d\u304b\u3089\u300c\u5229\u7528\u3059\u308b\u300d\u3068\u3044\u3046\u610f\u8b58\u306b\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u307e\u305f\u3001\u4e0b\u8a18\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002JUAS\uff08\u4e00\u822c\u793e\u56e3\u6cd5\u4eba \u65e5\u672c\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u30e6\u30fc\u30b6\u30fc\u5354\u4f1a\uff09\u306e\u8abf\u67fb\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u304c\u3001<strong>\u7d047\u5272\uff08\u4e0b\u8a18<span style=\"color: #ff0000;\">\u8d64\u67a0\u5185<\/span>\u306e\u5408\u8a08\u5024\uff09\u306e\u4f01\u696d\u304c\u3001\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\u304c\u81ea\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u8db3\u304b\u305b\u306b\u306a\u3063\u3066\u3044\u308b<\/strong>\u3068\u306e\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u3066\u304a\u308a\u3001\u3053\u3046\u3044\u3063\u305f\u610f\u8b58\u304b\u3089\u3082\u3001<span style=\"text-decoration: underline;\">\u7d4c\u55b6\u8005\u306e\u9593\u3067\u306fSaaS\u306e\u5229\u7528\u4fc3\u9032\u306e\u610f\u5411\u304c\u9032\u3093\u3067\u3044\u308b<\/span>\u306e\u304c\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6\u7d04\uff17\u5272\u306e\u4f01\u696d\u304c\u3001\u8001\u673d\u30b7\u30b9\u30c6\u30e0\u304c\u3001DX\u306e\u8db3\u304b\u305b\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u308b<\/strong><\/p>\n<a href=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2019\/05\/dx2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4785\" src=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2019\/05\/dx2.png\" alt=\"\" width=\"555\" height=\"211\" srcset=\"https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2019\/05\/dx2.png 555w, https:\/\/interblog.xbiz.jp\/wp-content\/uploads\/2019\/05\/dx2-300x114.png 300w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/a>\n<blockquote><p>\u30c7\u30fc\u30bf\u5f15\u7528\u5148\uff1a<a href=\"https:\/\/www.meti.go.jp\/policy\/it_policy\/dx\/DX_report_summary.pdf\" target=\"_blank\" rel=\"noopener\">DX(\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30ec\u30dd\u30fc\u30c8\uff5eIT\u30b7\u30b9\u30c6\u30e0\u300c2025\u5e74\u306e\u5d16\u300d\u306e\u514b\u670d\u3068DX\u306e\u672c\u683c\u7684\u306a\u5c55\u958b\uff5e\uff08\u7d4c\u6e08\u7523\u696d\u7701\uff09<\/a><\/p><\/blockquote>\n<p>\u3064\u307e\u308a\u3001\u4eca\u5f8c\u306f\u81ea\u793e\u30b7\u30b9\u30c6\u30e0\u306e<\/p>\n<p>\u300c\u8907\u96d1\u5316\u300d<br \/>\n\u300c\u80a5\u5927\u5316\u300d<br \/>\n\u300c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u300d<\/p>\n<p>\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u4f01\u696d\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u306fSaaS\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u304c\u4fc3\u9032\u3055\u308c\u3001\u4eca\u5f8c\u306f\u9280\u884c\u306e\u30b7\u30b9\u30c6\u30e0\u306e\u3088\u3046\u306a\u5de8\u5927\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u306a\u3044\u9650\u308a\u3001<strong><span style=\"color: #ff6600;\">BtoB\u30b5\u30fc\u30d3\u30b9\u3092SaaS\u3084\u30af\u30e9\u30a6\u30c9\u306b\u7f6e\u304d\u63db\u3048\u3066\u3001\u751f\u7523\u6027\u3084\u6295\u8cc7\u52b9\u7387\u3092\u9ad8\u3081\u3066\u3044\u304b\u306a\u3044\u3068\u3001\u751f\u304d\u6b8b\u308b\u306e\u306f\u5927\u5909\u306a\u6642\u4ee3\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/strong><\/p>\n<p><strong>SaaS\u3084\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u591a\u304f\u306f\u300c\u30b7\u30b9\u30c6\u30e0\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u30921\u5104\u5186\u3067\u8ca9\u58f2\u3059\u308b\u300d<\/strong>\u3068\u3044\u3063\u305f\u58f2\u5207\u308a\u306e\u30e2\u30c7\u30eb\u3067\u306f\u306a\u304f\u3001<span style=\"text-decoration: underline;\"><strong>\u6708\u984d\u3092\u652f\u6255\u3046\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/strong><\/span>\u3067\u3042\u308b<strong><span style=\"color: #ff6600;\">\u6708\u984d\u6570\u5341\u4e07\u5186\u3068\u3044\u3046\u8ab2\u91d1\u4f53\u7cfb<\/span><\/strong>\u304c\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u304f\u308b\u305f\u3081\u3001SaaS\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f<span style=\"text-decoration: underline;\">10\u5e74\u4ee5\u4e0a\u5229\u7528\u3057\u3066\u304f\u308c\u308bLTV\u304c\u9ad8\u3044\u4f01\u696d\u306b\u96c6\u4e2d\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b<\/span>\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u3042\u308c\u3070\u3001<span style=\"text-decoration: underline;\">1\u793e\u304b\u3089\u3072\u3068\u6708\u306b\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u306f\u5c11\u306a\u3044\u305f\u3081\u306b100\uff5e1,000\u793e\u3068\u5c0e\u5165\u5b9f\u7e3e\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u884c\u304f\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305b\u3063\u304b\u304f\u5c0e\u5165\u3057\u3066\u30821\u5e74\u3067\u89e3\u7d04\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u306f\u3001\u5229\u76ca\u3092\u78ba\u4fdd\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u304b\u3089\u3067\u3059\u3002\u3067\u3059\u304b\u3089\u3001<span style=\"text-decoration: underline;\"><strong>10\u5e74\u4ee5\u4e0a\u4f7f\u3063\u3066\u304f\u308c\u308bLTV\u306e\u9ad8\u3044\u4f01\u696d\u3092\u5408\u7406\u7684\u306b\u63a2\u3059\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/span>\u306e\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066LTV\uff08\u30e9\u30a4\u30d5 \u30bf\u30a4\u30e0 \u30d0\u30ea\u30e5\u30fc\uff09\u306e\u9ad8\u3044\u4f01\u696d\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3066\u3001\u305d\u306e\u4f01\u696d\u306b\u55b6\u696d\u8cc7\u6e90\u3092\u96c6\u4e2d\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u7406\u7531\u2461BtoB\u3067\u4e3b\u6d41\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306eCRM\u3084MA\u3067\u306f\u52b9\u7387\u304c\u60aa\u3044\u3053\u3068\u3082\u3042\u308b<\/h3>\n<p>BtoB\u30b5\u30fc\u30d3\u30b9\u306f\u975e\u5e38\u306b\u9ad8\u984d\u3067\u3042\u308b\u305f\u3081\u306b\u3001BtoC\u306e\u3088\u3046\u306b\u3001\u3059\u3050\u306b\u30b5\u30fc\u30d3\u30b9\u304c\u58f2\u308c\u308b\u3088\u3046\u306a\u5546\u6750\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001CRM\u3084MA\u3067\u306f<strong><span style=\"color: #ff6600;\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3084\u6700\u9069\u5316\uff09\u3092\u91cd\u8996<\/span><\/strong>\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3088\u308a\u6570\u591a\u304f\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u6ce8\u529b\u3057\u3066\u3082\u5546\u8ac7\u304b\u3089\u53d7\u6ce8\u3078\u3064\u306a\u304c\u308a\u3001\u53d7\u6ce8\u6570\u304c\u5897\u3048\u306a\u304f\u3066\u306f\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u5275\u51fa\u3057\u305f\u300c\u30ea\u30fc\u30c9\u300d\u3092\u55b6\u696d\u90e8\u9580\u306b\u6e21\u3059\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005<strong>\u300c\u30ea\u30fc\u30c9\u304c\u304d\u305f\uff01\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306b\u30ea\u30fc\u30c9\u3092\u6e21\u305d\u3046\uff01\u300d<\/strong><\/p><\/blockquote>\n<p>\u6848\u4ef6\u3092\u53d7\u3051\u53d6\u3063\u305f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3084\u55b6\u696d\u306e\u53cd\u5fdc\u306f\u3001<\/p>\n<blockquote><p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<strong>\u300c\u3053\u306e\u30ea\u30fc\u30c9\u306f\u3001\u898f\u6a21\u611f\u304c\u3046\u3061\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u5408\u308f\u306a\u3044\u304b\u3089\u5546\u8ac7\u306b\u306a\u3089\u306a\u3044\u300d<\/strong><\/p>\n<p>\u3042\u308b\u3044\u306f<\/p>\n<p>\u55b6\u696d\u62c5\u5f53\u8005<strong>\u300c\u3053\u306e\u30ea\u30fc\u30c9\u306f\u4f01\u696d\u898f\u6a21\u306f\u7533\u3057\u5206\u306a\u3044\u304c\u3001\u3046\u3061\u306e\u82e6\u624b\u306a\u696d\u7a2e\u3060\u304b\u3089\u3001\u5546\u8ac7\u306b\u306a\u3063\u3066\u3082\u53d7\u6ce8\u306f\u56f0\u96e3\u3060\u300d<\/strong><\/p><\/blockquote>\n<p>\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u8d77\u304d\u308b\u80cc\u666f\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b<strong><span style=\"color: #ff6600;\">\u90e8\u9580\u306b\u3088\u3063\u3066KPI\u306e\u9055\u3044<\/span><\/strong>\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6\u90e8\u9580\u306b\u3088\u308b\u300cKPI\u300d\u306e\u9055\u3044<\/strong><\/p>\n<blockquote><p>\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<strong>\u300c\u30ea\u30fc\u30c9\u6570\u300d<\/strong><br \/>\n\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f<strong>\u300c\u5546\u8ac7\u7372\u5f97\u4f01\u696d\u6570\u300d<\/strong><br \/>\n\u30fb\u55b6\u696d\u306f<strong>\u300c\u53d7\u6ce8\u6570\u300d<\/strong><\/p><\/blockquote>\n<p>\u305d\u308c\u305e\u308c\u306e\u90e8\u9580\u3067\u3001<strong><span style=\"color: #ff6600;\">\u8ffd\u3044\u6c42\u3081\u308bKPI\u304c\u7570\u306a\u308b\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u30bb\u30fc\u30eb\u30b9\u6d3b\u52d5\u306b\u304a\u3044\u3066\u7121\u99c4\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/span><\/strong><\/p>\n<p>\u305d\u3046\u306a\u3089\u306a\u3044\u305f\u3081\u306b\u3082\u3001<strong><span style=\"text-decoration: underline;\">\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3084\u8cc7\u6e90\u3092\u6700\u521d\u304b\u3089\u300c\u81ea\u793e\u306b\u3068\u3063\u3066LTV\u304c\u9ad8\u3044\u7279\u5b9a\u306e\u4f01\u696d\u300d\u306b\u7d5e\u3063\u3066\u3001\u6700\u521d\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u3067\u306e\u6848\u4ef6\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u304c\u4e00\u6c17\u901a\u8cab\u306b\u306a\u308b<\/span><\/strong>\u306e\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<strong><span style=\"color: #ff6600;\">ABM\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306eKPI<\/span><\/strong>\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6ABM\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306eKPI\u8a2d\u5b9a<\/strong><\/p>\n<blockquote><p>\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<strong><span style=\"color: #ff6600;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d<\/span>\u304b\u3089\u306e\u300c\u30ea\u30fc\u30c9\u6570\u300d<\/strong><br \/>\n\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f<strong><span style=\"color: #ff6600;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d<\/span>\u304b\u3089\u306e\u300c\u5546\u8ac7\u7372\u5f97\u4f01\u696d\u6570\u300d<\/strong><br \/>\n\u30fb\u55b6\u696d\u306f\u300c\u53d7\u6ce8\u6570\u300d<\/p><\/blockquote>\n<p>BtoB\u306eSaaS\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3067\u306fABM\u3092\u5c0e\u5165\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u5206\u6790\u3068\u62bd\u51fa\u3092\u884c\u3046\u3068\u3001\u305d\u3082\u305d\u3082\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u306a\u308b\u4f01\u696d\u306f<strong>\u300c\u65e5\u672c\u306b\u305f\u3063\u305f3,000\u793e\u3057\u304b\u306a\u3044\uff01\u300d<\/strong>\u3068\u3044\u3063\u305f\u3053\u3068\u304c<strong><span style=\"color: #ff6600;\">\u540d\u6307\u3057\u3067\u5177\u4f53\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span><\/strong>\u306e\u3067\u3001\u6700\u521d\u304b\u3089<span style=\"text-decoration: underline;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7279\u5b9a\u306e\u4f01\u696d\u306b\u96c6\u4e2d\u3059\u308b\u52b9\u7387\u306e\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u8a18\u4e8b\u306b\u3088\u308b\u3068\u3001<\/p>\n<blockquote><p><strong>\u300cABM\u3092\u5b9f\u884c\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3092\u5171\u901a\u8a00\u8a9e\u306b\u3057\u3066\u5404\u30c1\u30fc\u30e0\u304c\u52d5\u304d\u59cb\u3081\u308b\u306e\u3067\u3001\u30c1\u30fc\u30e0\u9593\u306e\u9023\u643a\u304c\u4ee5\u524d\u3068\u6bd4\u3079\u3066\u5727\u5012\u7684\u306b\u3046\u307e\u304f\u3044\u304f\u3088\u3046\u306b\u306a\u308b\u3002\u3053\u308c\u304cABM\u306b\u304a\u3051\u308b\u3072\u3068\u3064\u306e\u7279\u5fb4\u3067\u3059\u300d<\/strong>\uff08\u7530\u53e3\u6c0f\uff09<\/p>\n<p>\u5f15\u7528\u5148\u8a18\u4e8b\uff1a<a href=\"https:\/\/markezine.jp\/article\/detail\/35754\" target=\"_blank\" rel=\"noopener\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u300cABM\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u300d\u3092\u5927\u516c\u958b<\/a><\/p><\/blockquote>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u5171\u901a\u8a00\u8a9e\u306b\u3059\u308b\u305f\u3081\u3001\u90e8\u9580\u9593\u3067\u306eGOAL\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u304c\u4e00\u81f4\u3059\u308b\u305f\u3081\u3001\u4f01\u696d\u5358\u4f4d\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u7406\u7531\u2462\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd<\/h3>\n<p>\u5f93\u6765\u304b\u3089\u3001\u5e1d\u56fd\u30c7\u30fc\u30bf\u30d0\u30f3\u30af\u3084\u4f01\u696d\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u516c\u8868\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5225\u3059\u308b\u305f\u3081\u306e\u3001\u696d\u7a2e\u3084\u58f2\u4e0a\u3001\u8cc7\u672c\u91d1\u3001\u5f93\u696d\u54e1\u6570\u3001\u6240\u5728\u5730\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u81ea\u793e\u306eCRM\u3084MA\u30c4\u30fc\u30eb\u306b\u84c4\u7a4d\u3055\u308c\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u52a0\u3048\u3066<span style=\"text-decoration: underline;\"><strong>ABM\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u60c5\u5831\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u81ea\u52d5\u3067\u53d6\u5f97<\/strong><\/span>\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6ABM\u3067\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\u4f8b<\/strong><\/p>\n<blockquote><p>\u30fb\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u306e\u304b\uff1f\uff08\u524d\u5e74\u5ea6\u30c7\u30fc\u30bf\u306a\u3069\u304b\u3089\u81ea\u52d5\u53d6\u5f97\uff09<br \/>\n\u30fb\u6c42\u4eba\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\uff08\u6c42\u4eba\u30b5\u30a4\u30c8\u304b\u3089\u81ea\u52d5\u53d6\u5f97\uff09<br \/>\n\u30fb\u5e83\u544a\u6d3b\u52d5\u304c\u7a4d\u6975\u7684\u304b\uff1f\uff08\u51fa\u7a3f\u4e2d\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3088\u308a\u81ea\u52d5\u5224\u5225\uff09<br \/>\n\u30fb\u7279\u5b9a\u306e\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u540d\uff08EC\u30b5\u30a4\u30c8\u3084\u516c\u5f0f\u30b5\u30a4\u30c8\u306e\u30bf\u30b0\u3088\u308a\u81ea\u52d5\u53d6\u5f97\uff09<\/p><\/blockquote>\n<p>\u4f8b\u3048\u3070\u3001<span style=\"text-decoration: underline;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5019\u88dc\u3068\u306a\u308b\u4f01\u696d\u304c2\u793e<\/span>\u3042\u3063\u305f\u5834\u5408\u3001<strong><span style=\"color: #ff6600;\">\u4e21\u793e\u306e\u5e74\u5546\u304c\u540c\u305810\u5104\u5186<\/span><\/strong>\u3067\u3042\u3063\u3066\u3082<span style=\"text-decoration: underline;\">\u300c\u4f38\u3073\u3066\u3044\u308b\u4f01\u696d\u300d\u304b\u300c\u305d\u3046\u3067\u306f\u306a\u3044\u4f01\u696d\u300d\u304c\u308f\u304b\u308b\u3060\u3051\u3067\u3082\u3001\u898b\u8fbc\u307f\u78ba\u5ea6\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u3053\u308c\u3089\u3092\u5224\u5b9a\u3059\u308b\u6750\u6599\u3068\u3057\u3066\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308a<\/p>\n<p>\u300c\u6c42\u4eba\u3092\u591a\u304f\u3060\u3057\u3066\u3044\u308b\u300d<br \/>\n\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6d3b\u767a\u300d<\/p>\n<p>\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304b\u3089\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u3053\u3068\u3092\u63a8\u5bdf\u3067\u304d\u307e\u3059\u3057\u3001<strong>\u7279\u5b9a\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u660e\u78ba<\/strong>\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u9078\u5225\u3092\u3088\u308a\u7d30\u304b\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u30b7\u30b9\u30c6\u30e0\u304c\u7279\u5b9a\u306e\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u306e\u4e57\u308a\u63db\u3048\u6848\u4ef6\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u305d\u306e<span style=\"text-decoration: underline;\">\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u55b6\u696d\u3057\u3001\u53d7\u6ce8\u3059\u308b\u3053\u3068\u306fLTV\u306e\u9ad8\u3044\u4f01\u696d\u3092\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b<\/span>\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><strong>\u25c6ABM\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5177\u4f53\u4f8b<\/strong><\/p>\n<p>\u4f8b\u3048\u3070EC\u30b5\u30a4\u30c8\u306e\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u3092\u4f8b\u306b\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002ABM\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u60c5\u5831\u3082\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u300cEC\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u300d<br \/>\n\u300cEC\u306e\u30d0\u30c3\u30af\u30aa\u30d5\u30a3\u30b9\u4eba\u54e1\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u300d<br \/>\n\u300c\u53e4\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7279\u5b9a\u306eEC\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u300d<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u308f\u304b\u308c\u3070\u3001\u660e\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304b\u3069\u3046\u304b\u3092\u5224\u5225\u3057\u3001<strong><span style=\"color: #ff6600;\">\u305d\u306e\u4f1a\u793e\u306b\u3068\u3063\u3066\u9ad8\u3044LTV\u306e\u4f01\u696d\u306b\u96c6\u4e2d\u3057\u3066\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/strong><\/p>\n<h2>ABM\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\uff15\u3064\u306e\u30b9\u30c6\u30c3\u30d7\uff01<\/h2>\n<p>\u305d\u308c\u3067\u306fABM\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u7406\u89e3\u3067\u304d\u305f\u3068\u3053\u308d\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u5c0e\u5165\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092\u3001\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d7\u2460\u81ea\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u3092\u5206\u6790\u3057\u3001\u62bd\u8c61\u7684\u3060\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u3092\u8a00\u8a9e\u5316\u3057\u3001\u5177\u4f53\u7684\u306b\u3059\u308b<\/h3>\n<p>BtoB\u306e\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u306f\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u305d\u306e<span style=\"text-decoration: underline;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u62bd\u8c61\u7684<\/span>\u3067\u3042\u3063\u305f\u308a\u3001\u793e\u54e1\u306b\u3088\u3063\u3066\u3001<span style=\"text-decoration: underline;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u89e3\u91c8\u304c\u5fae\u5999\u306b\u7570\u306a\u308b\u4f01\u696d<\/span>\u304c\u307b\u3068\u3093\u3069\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u30fb\u5e74\u5546\u304c50\u5104\u5186\u4ee5\u4e0a<br \/>\n\u30fb\u4e0a\u5834\u4f01\u696d\u3042\u308b\u3044\u306f\u6709\u540d\u4f01\u696d<br \/>\n\u30fb\u696d\u7a2e\u306f\u25cb\u25cb\u304c\u591a\u3044<\/p>\n<p><strong><span style=\"color: #ff6600;\">\u5b9f\u306f\u3053\u306e\u3088\u3046\u306a\u66d6\u6627\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u58f2\u308a\u305f\u3044\u4f01\u696d\u5148\u300d\u3067\u3042\u3063\u3066\u300c\u58f2\u308c\u308b\u4f01\u696d\u5148\u3067\u306f\u306a\u3044\u300d\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><span style=\"color: #ff6600;\"><span style=\"color: #000000;\">\u305d\u3053\u3067<\/span><\/span>\u65e2\u5b58\u9867\u5ba2\u4f01\u696d\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u305f\u308a\u3001\u793e\u5185\u306e\u30a8\u30fc\u30b9\u55b6\u696d\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3001\u4f8b\u3048\u3070\u4e0b\u8a18\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb\u9ad8\u6210\u9577\u4f01\u696d\u304c\u591a\u3044<br \/>\n\u30fb\u55b6\u696d\u3092\u52df\u96c6\u3057\u3001\u65b0\u898f\u62e0\u70b9\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u591a\u3044<br \/>\n\u30fb\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u591a\u3044<br \/>\n\u30fb\u4ed6\u306eSaaS\u30c4\u30fc\u30eb\u3084IT\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u591a\u3044<\/p>\n<p>\u3053\u306e\u307b\u304b\u306b\u3082\u3001\u7279\u5b9a\u306e\u696d\u7a2e\u304c\u591a\u304b\u3063\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u300c\u30aa\u30fc\u30ca\u30fc\u4f01\u696d\u304c\u591a\u3044\u300d\u306a\u3069\u306e\u7279\u5fb4\u3082\u51fa\u3066\u304d\u307e\u3059\u3002ABM\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u62bd\u51fa\u3092\u884c\u3046\u3053\u3068\u3067\u3001<\/p>\n<blockquote><p>\u300c\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306f\u65e5\u672c\u30673,302\u793e\uff08\u4f01\u696d\u540d\u3082\u660e\u78ba\u306b\uff09\u300d<\/p><\/blockquote>\n<p>\u3068\u3044\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u6570\u307e\u3067\u6027\u683c\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u2461\u3067\u89e3\u8aac\u3057\u307e\u3059\u304c\u3001ABM\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001<strong>\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u304c\u6574\u3063\u3066\u3044\u308b\u3053\u3068<\/strong>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d7\u2461\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff08SF\u3084MA\u3068ABM\uff09\u3092\u7d71\u5408\u3059\u308b<\/h3>\n<p>ABM\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304c\u6574\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u3064\u306e\u6761\u4ef6\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>SF\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\uff09\u3084\u3001MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u3069\u3061\u3089\u304b\u304c\u3059\u3067\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>ABM\u304c\u5c0e\u5165\u3055\u308c\u305f\u5834\u5408\u3001<strong>ABM\u3068SF\uff08\u3042\u308b\u3044\u306fMA\uff09\u306e\u60c5\u5831\u304c\u81ea\u52d5\u7d71\u5408<\/strong>\u3055\u308c\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u55b6\u696d\u307e\u3067\u304c\u52b9\u7387\u7684\u306a\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d7\u2462\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u7279\u5b9a<\/h3>\n<p>\u3053\u3053\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u9078\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5148\u307b\u3069\u3082\u89e3\u8aac\u3057\u305f\u3068\u304a\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u5206\u6790\u3084\u3001\u793e\u5185\u55b6\u696d\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u4e2d\u5fc3\u306b\u3057\u3066\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306eLTV\u306e\u9ad8\u3044\u4f01\u696d\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b<strong>ABM\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304c\u81ea\u52d5\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/strong>\u3053\u308c\u306b\u3088\u308a\u4eca\u307e\u3067\u6f20\u7136\u3068\u3057\u3066\u3044\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306f\u300c\u4e0a\u5834\u4f01\u696d\u300d\u3042\u308b\u3044\u306f\u300c\u5e74\u554650\u5104\u5186\u306e\u4f01\u696d\u300d\u3068\u3044\u3063\u305f\u3082\u306e\u304b\u3089\u3001LTV\u306e\u9ad8\u3044\u4f01\u696d\u540d\u3092\u5177\u4f53\u7684\u306b\u7279\u5b9a\u3057\u3001<\/p>\n<blockquote><p>\u4f8b\u3048\u3070\u3001<strong>\u300c\u3046\u3061\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306f\u3053\u306e\u30ea\u30b9\u30c8\u306b\u3042\u308b2,448\u793e\u300d<\/strong><\/p><\/blockquote>\n<p>\u3068\u3044\u3046\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c\u7279\u5b9a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d7\u2463\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u91dd\u306e\u518d\u8a2d\u8a08<\/h3>\n<p>\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001<span style=\"text-decoration: underline;\">\u524d\u8ff0\u3057\u305f\uff13\u3064\u306e\u7406\u7531\u2461\u306e\u300c\u90e8\u9580\u3054\u3068\u306eKPI\u306e\u30ba\u30ec\u300d\u3092\u5b9f\u52d9\u30ec\u30d9\u30eb\u3067\u89e3\u6d88\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5de5\u7a0b<\/span>\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>ABM\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3057\u305f\u3060\u3051\u3067\u306f\u6210\u679c\u304c\u51fa\u306b\u304f\u304f\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066<span style=\"color: #ff6600;\"><strong>\u300c\u8ab0\u304c\u300d\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u62c5\u3046\u306e\u304b\u300d\u3092\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u660e\u78ba\u306b\u3059\u308a\u5408\u308f\u305b\u308b<\/strong><\/span>\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3057\u3001\u55b6\u696d\u306f\u300c\u6e21\u3055\u308c\u305f\u30ea\u30fc\u30c9\u3092\u8ffd\u3046\u300d\u3068\u3044\u3046\u5206\u696d\u304c\u6210\u7acb\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057ABM\u3067\u306f\u3001\u6700\u521d\u304b\u3089\u300c\u7279\u5b9a\u306e\u4f01\u696d\u300d\u3092\u72d9\u3046\u305f\u3081\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u540c\u3058\u4f01\u696d\u30ea\u30b9\u30c8\u3092\u898b\u306a\u304c\u3089\u5f79\u5272\u5206\u62c5\u3092\u8a2d\u8a08<\/strong>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n<blockquote><p><strong>\u25c6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1<br \/>\n\u30fb\u5e83\u544a\u3084\u30bb\u30df\u30ca\u30fc\u306b\u3088\u308b\u63a5\u89e6\u56de\u6570\u306e\u5275\u51fa<br \/>\n\u30fb\u4f01\u696d\u5358\u4f4d\u3067\u306e\u63a5\u89e6\u5c65\u6b74\u306e\u84c4\u7a4d<\/p>\n<p><strong>\u25c6\u55b6\u696d<\/strong><br \/>\n\u30fb\u63a5\u89e6\u304c\u5897\u3048\u305f\u4f01\u696d\u3078\u306e\u500b\u5225\u30a2\u30d7\u30ed\u30fc\u30c1<br \/>\n\u30fb\u8907\u6570\u90e8\u7f72\u3001\u8907\u6570\u62c5\u5f53\u8005\u3078\u306e\u95a2\u4fc2\u69cb\u7bc9<br \/>\n\u30fb\u5546\u8ac7\u5316\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406<\/p><\/blockquote>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u300c\u4f01\u696d\u5358\u4f4d\u300d\u3067\u30de\u30fc\u30b1\u3068\u55b6\u696d\u306e\u5f79\u5272\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<span style=\"text-decoration: underline;\">\u3053\u306e\u6574\u7406\u3092\u884c\u308f\u306a\u3044\u307e\u307eABM\u3092\u5c0e\u5165\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u300c\u8ab0\u304c\u52d5\u304f\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u7d50\u5c40\u3053\u308c\u307e\u3067\u3068\u540c\u3058\u904b\u7528\u306b\u306a\u308b\u300d\u3068\u3044\u3063\u305f\u5f62\u9ab8\u5316\u3092\u62db\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u305d\u306e\u305f\u3081\u3001ABM\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u30c4\u30fc\u30eb\u8a2d\u5b9a\u3068\u4e26\u884c\u3057\u3066\u3001<span style=\"color: #ff6600;\"><strong>\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53cc\u65b9\u306e\u5f79\u5272\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u91dd\u3092\u518d\u8a2d\u8a08\u3059\u308b<\/strong><\/span>\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d7\u2464KPI\u3092\u5909\u66f4\u3059\u308b<\/h3>\n<p>ABM\u5c0e\u5165\u524d\u3068\u5c0e\u5165\u5f8c\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306bKPI\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25c6ABM\u5c0e\u5165\u524d\u3068\u5c0e\u5165\u5f8c<\/strong><\/p>\n<div style=\"padding: 20px; margin: 10px; border: 1px solid #808080; border-radius: 5px;\">\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u30ea\u30fc\u30c9\u6570\u300d\u3000\uff1d\uff1d\uff1e<strong>\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304b\u3089\u306e\u4f01\u696d\u6570\u300d<\/strong><br \/>\n\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306f\u300c\u5546\u8ac7\u7372\u5f97\u4f01\u696d\u6570\u300d\uff1d\uff1d\uff1e<strong>\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304b\u3089\u306e\u5546\u8ac7\u7372\u5f97\u6570\u300d<\/strong><br \/>\n\u30fb\u55b6\u696d\u306f\u300c\u53d7\u6ce8\u6570\u300d\uff1d\uff1d\uff1e\u5909\u66f4\u306a\u3057<\/div>\n<p>\u3064\u307e\u308a\u3001<span style=\"text-decoration: underline;\">\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u304f\u308b\u6bb5\u968e\u304b\u3089\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u300d\u306e\u307f\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u975e\u5e38\u306b\u52b9\u7387\u306e\u826f\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n<h2>ABM\u3092\u4f7f\u3063\u305f\u300c\uff13\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u300d<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001ABM\u3092\u4f7f\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3067\u304d\u305f\u3068\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3044\u3051\u3070\u3088\u3044\u306e\u304b\uff1f\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<h3>\u624b\u6cd5\u2460\u793e\u5185\u306e\u4eba\u8108\u3092\u5fb9\u5e95\u7684\u306b\u63a2\u308b\uff01\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u3068\u63a5\u70b9\u3092\u7372\u5f97\u3059\u308b\uff01<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c\u5b9a\u307e\u308c\u3070\u3001\u307e\u305a\u884c\u308f\u306a\u304f\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u304c\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u4e2d\u3067\u306e\u300c\u30ea\u30fc\u30c9\u300d\u306e\u78ba\u4fdd<\/strong>\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30b3\u30fc\u30eb\u3092\u304b\u3051\u3066\u3082\u3001\u62c5\u5f53\u8005\u306b\u96fb\u8a71\u3082\u3064\u306a\u304c\u3089\u305a\u306b\u76f8\u624b\u306b\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u306f\u3001<span style=\"text-decoration: underline;\">\u793e\u5185\u306e\u4eba\u8108\uff08\u89aa\u65cf\u3092\u542b\u3081\u305f\uff09\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u63a2\u3059\u3053\u3068<\/span>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u306e\u793e\u54e1\u6570\u304c80\u4eba\u3082\u3044\u308c\u3070\u3001\u305d\u306e\u4e2d\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u4eba\u304c\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span style=\"color: #ff6600;\"><strong>Facebook\u3092\u4f7f\u3046\u3068\u3001\u76f4\u63a5\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u65b9\u3068\u77e5\u308a\u5408\u3044\u3067\u306f\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5171\u901a\u306e\u77e5\u308a\u5408\u3044\u306a\u3069\u304c\u51fa\u3066\u304f\u308b<\/strong><\/span>\u306e\u3067\u3001\u305d\u306e\u65b9\u306b\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3046\u306a\u3069\u3001\u307e\u305a\u306f<strong>\u63a5\u70b9\u3092\u78ba\u5b9f\u306b\u78ba\u4fdd<\/strong>\u3057\u3066\u3001\u30ea\u30fc\u30c9\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3068\u63a5\u70b9\u3092\u6301\u3064\u306b\u306f\u3001\u3084\u306f\u308a\u4ef2\u4ecb\u3057\u3066\u304f\u308c\u308b\u65b9\u304c\u3044\u305f\u65b9\u304c\u3001\u5546\u8ac7\u5316\u3057\u3084\u3059\u3044\u306e\u306f\u660e\u767d\u3067\u3059\u306e\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u306f\u3001<strong>\u5168\u793e\u54e1\u3067\u63a5\u70b9\u3092\u63a2\u308b\u4ed5\u7d44\u307f\u3084\u60c5\u5831\u5171\u6709\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u624b\u6cd5\u2461\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u306b\u523a\u3055\u308b\u30bb\u30df\u30ca\u30fc\u5b9f\u65bd\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c\u540d\u6307\u3057\uff08\u4f01\u696d\u540d\u5358\u4f4d\uff09\u3067\u628a\u63e1\u3067\u304d\u308b\u306a\u3089\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304c\u8208\u5473\u3042\u308b\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3059\u308b\u306e\u306f\u3001\u96e3\u3057\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304cABM\u3092\u5c0e\u5165\u3057\u3066\u3044\u3066\u3001\u30a2\u30d1\u30ec\u30ebEC\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3067\u3042\u308b\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u25c6\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u610f\u8b58\u3057\u306a\u3044\u30bb\u30df\u30ca\u30fc\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong><\/p>\n<blockquote><p><strong>SaaS\u306eEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3082\u305f\u3089\u3059\uff13\u3064\u306e\u30e1\u30ea\u30c3\u30c8\uff01<\/strong><\/p><\/blockquote>\n<p>\u3053\u306e\u30bf\u30a4\u30c8\u30eb\u3060\u3068EC\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u95a2\u4fc2\u306f\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u304c\u3001\u5c11\u3057\u62bd\u8c61\u7684\u306a\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u62c5\u5f53\u8005\u304c\u30bb\u30df\u30ca\u30fc\u306b\u6765\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u25c6ABM\u5c0e\u5165\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c\u9bae\u660e\u306a\u5834\u5408\u306e\u30bb\u30df\u30ca\u30fc\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc<\/strong><\/p>\n<blockquote><p><strong>\u5927\u898f\u6a21\u30a2\u30d1\u30ec\u30ebEC\u30b7\u30b9\u30c6\u30e0\u30921\u5e74\u9593\u3067\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\uff13\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p><\/blockquote>\n<p>\u3053\u306e\u3088\u3046\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3060\u3068\u3001<strong>\u5c0f\u898f\u6a21\u306eEC\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u30bb\u30df\u30ca\u30fc\u306b\u5f53\u3066\u306f\u307e\u3089\u305a\u3001\u307e\u305f\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u4ee5\u5916\u306e\u62c5\u5f53\u8005\u3082\u8208\u5473\u3092\u60f9\u304f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong>\u307e\u305f\u3001\u5927\u898f\u6a21EC\u30b5\u30a4\u30c8\u306e\u62c5\u5f53\u8005\u306e\u591a\u304f\u306f\u3001\u5e38\u306b\u81ea\u793eEC\u30b7\u30b9\u30c6\u30e0\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u8ab2\u984c\u306b\u6301\u3063\u3066\u304a\u308a\u3001<span style=\"text-decoration: underline;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30bb\u30df\u30ca\u30fc\u62c5\u5f53\u8005\u306b\u5c4a\u3051\u3070\u3001\u7533\u3057\u8fbc\u3093\u3067\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u3053\u306e\u3088\u3046\u306bABM\u5c0e\u5165\u306b\u3088\u308a\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u60c5\u5831\u304c\u3088\u308a\u9bae\u660e\u3060\u3068\u305d\u306e\u62c5\u5f53\u8005\u304c\u95a2\u5fc3\u306e\u3042\u308b\u30bb\u30df\u30ca\u30fc\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f5c\u308b\u3053\u3068<\/strong>\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30bb\u30df\u30ca\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u3068\u3057\u3066\u3001<span style=\"text-decoration: underline;\">\u3069\u306e\u3088\u3046\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308c\u3070\u3088\u3044\u306e\u304b<\/span>\u306f\u3001\u6b21\u306b\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h3>\u624b\u6cd5\u2462\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304c\u6c17\u306b\u306a\u308b\u30bb\u30df\u30ca\u30fc\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092Facebook\u5e83\u544a\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u306b\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b<\/h3>\n<p>\u5f53\u7136\u3001\u81ea\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u3082\u544a\u77e5\u306f\u3057\u307e\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u305b\u3063\u304b\u304f\u306e\u5e83\u544a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5c4a\u304f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u52b9\u679c\u7684\u306a\u306e\u304cFacebook\u5e83\u544a\u3067\u3059\u3002<span style=\"text-decoration: underline;\">\u4f01\u696d\u306e\u30b7\u30b9\u30c6\u30e0\u62c5\u5f53\u8005\u3068\u306a\u308c\u3070Facebook\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u3001\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u306e\u76ee\u306b\u89e6\u308c\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u62c5\u5f53\u8005\u304c\u898b\u3066\u3001<\/p>\n<blockquote><p>\u300c\u3053\u308c\u306f\u81ea\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u306a\u308b\u30bb\u30df\u30ca\u30fc\u3060\uff01\u300d<br \/>\n\u300c\u3053\u306e\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u5f79\u306b\u7acb\u3061\u305d\u3046\u3060\uff01\u300d<\/p><\/blockquote>\n<p>\u3068\u601d\u3048\u3070\u3001\u5fc5\u305a\u53cd\u5fdc\u3057\u3066\u304f\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f<strong>\u3001\u904e\u53bb\u306e\u81ea\u793e\u4e3b\u50ac\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u51fa\u5e2d\u8005\u306a\u3069\u306e\u540d\u523a\u4ea4\u63db<\/strong>\u3067\u3001\u3059\u3067\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u304b\u3089\u3001\u305d\u306e\u65b9\u5411\u3051\u306b<span style=\"text-decoration: underline;\">MA\u30c4\u30fc\u30eb\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u4f7f\u3063\u3066\u3001One to One\u30e1\u30fc\u30eb\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3092\u9001\u308b\u306e\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684<\/span>\u3067\u3059\u3002<\/p>\n<h2>\u5931\u6ce8\u3057\u305f\u5546\u8ac7\u306f\u518d\u5ea6\u30ea\u30fc\u30c9\u80b2\u6210\u306b\u623b\u3059\uff01<\/h2>\n<p>ABM\u306b\u304a\u3044\u3066\u306f\u3001\u56fd\u5185\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u6570\u307e\u3067\u660e\u78ba\u306b\u6570\u5b57\u3067\u308f\u304b\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u53cd\u9762\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u304d\u308b\u4f1a\u793e\u306e\u6570\u306f\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e1\u793e1\u793e\u304c\u975e\u5e38\u306b\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u4e2d\u306b\u306f\u5931\u6ce8\u3059\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6b62\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u518d\u3073\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u623b\u3059\u51e6\u7f6e<\/strong>\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u308b\u3044\u306f\u3001\u691c\u8a0e\u898b\u8fbc\u307f\u304c\u4f4e\u3044\u306e\u3067\u3042\u308c\u3070\u3001<span style=\"text-decoration: underline;\">\u30e1\u30eb\u30de\u30ac\u306a\u3069\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6b62\u3081\u3066\u518d\u3073\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u518d\u958b\u3059\u308b\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u4e0a\u3052\u3066\u304a\u304f\u3079\u304d<\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u5de5\u592b\u306f\u3001\u56fd\u5185\u306b\u304a\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u6570\u304c\u660e\u78ba\u306b\u51fa\u308bABM\u306a\u3089\u3067\u306f\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u7121\u9650\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5148\u306e\u4f01\u696d\u304c\u3042\u308b\u3068\u8003\u3048\u308b\u5f93\u6765\u306e\u624b\u6cd5\u3068\u306f\u7570\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>ABM\u5c0e\u5165\u306e\u8cbb\u7528\u611f\u306f\u5e74\u9593500\u4e07\u5186\u4ee5\u4e0a\u304c\u76f8\u5834\uff01MA\u3084SF\u304c\u3059\u3067\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u304c\u5bfe\u8c61<\/h2>\n<p>ABM\u306e\u8cbb\u7528\u611f\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u304c\u7b46\u8005\u306e\u611f\u899a\u3067\u3059\u3068<strong><span style=\"color: #ff6600;\">\u3001\u5c0e\u5165\u8cbb\u7528\u30fb\u6708\u3005\u306e\u30b7\u30b9\u30c6\u30e0\u8cbb\u7528\u3092\u542b\u3081\u3066\u521d\u5e74\u5ea6\u306f500\u4e07\u5186\u7a0b\u5ea6\u304c\u76f8\u5834<\/span><\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\uff082\u5e74\u76ee\u4ee5\u964d\u306f\u521d\u671f\u8cbb\u7528\u304c\u306a\u3044\u306e\u3067\u3082\u3063\u3068\u8cbb\u7528\u304c\u5b89\u3044\u3067\u3059\uff09<\/p>\n<p>\u305d\u3057\u3066\u3001<span style=\"text-decoration: underline;\"><strong>ABM\u306e\u5c0e\u5165\u306f\u300cMA\u300d\u3042\u308b\u3044\u306f\u300cSF\u300d\u304c\u3059\u3067\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u304c\u524d\u63d0<\/strong><\/span>\u3068\u306a\u308b\u306e\u3067\u3001\u3053\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304c\u6574\u3063\u3066\u3044\u308b\u4f01\u696d\u3057\u304b\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305f\u3001MA\u3084SF\u3067\u3059\u3067\u306b\u5927\u304d\u306a\u904b\u55b6\u8cbb\u7528\u304c\u3059\u3067\u306b\u767a\u751f\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u3053\u306bABM\u306e\u8cbb\u7528\u3092\u8db3\u3059\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001<strong>\u3042\u308b\u7a0b\u5ea6\u306e\u4e88\u7b97\u304c\u3042\u308b\u4f01\u696d\u3067\u306a\u3051\u308c\u3070ABM\u5c0e\u5165\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/strong><\/p>\n<h2>ABM\u304c\u5411\u3044\u3066\u3044\u306a\u3044\u4f01\u696d\u306fBtoB\u3067\u3082BtoC\u306b\u8fd1\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c10\u4e07\u793e\u4ee5\u4e0a\u3042\u308b\u4f01\u696d<\/h2>\n<p><span style=\"text-decoration: underline;\"><strong>\u4e88\u7b97\u304c\u3042\u3063\u3066\u3001MA\u3084SF\u304c\u3059\u3067\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u3001ABM\u306e\u529b\u3092\u767a\u63ee\u3067\u304d\u306a\u3044\u4f01\u696d\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span>\u305d\u308c\u306fBtoB\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u3001<strong><span style=\"color: #ff6600;\">BtoC\u306b\u8fd1\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3001\u65e5\u672c\u56fd\u5185\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304c10\u4e07\u793e\u4ee5\u4e0a\u5b58\u5728\u3057\u3066\u3044\u308b\u5834\u5408<\/span><\/strong>\u3067\u3059\u3002<\/p>\n<p>ABM\u3068\u306f\u3001\u540d\u6307\u3057\u3067\u4f01\u696d\u3092\u7279\u5b9a\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3044\u304f\u624b\u6cd5\u3067\u3059\u304b\u3089\u3001<span style=\"text-decoration: underline;\">BtoC\u306e\u3088\u3046\u306b\u591a\u304f\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304f\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u30fb\u52b4\u529b\u5bfe\u52b9\u679c\u304c\u5168\u304f\u5408\u308f\u306a\u3044<\/span>\u304b\u3089\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>\u25c6BtoB\u304c\u5408\u308f\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4f8b<\/p>\n<blockquote><p>\u30fb\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6c7a\u6e08\u7aef\u672b\u3092\u8ca9\u58f2\u3059\u308b\u4f1a\u793e<br \/>\n\u30fb\u6708\u30053\u4e07\u5186\u306eIT\u30c4\u30fc\u30eb\u3092\u8ca9\u58f2\u3059\u308b\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d<br \/>\n\u30fbPC\u306a\u3069\u306e\u30aa\u30d5\u30a3\u30b9\u30ea\u30bd\u30fc\u30b9\u306e\u30ec\u30f3\u30bf\u30eb\u3092\u884c\u3046\u4f01\u696d<\/p><\/blockquote>\n<p>\u3053\u306e\u3088\u3046\u306a\u3001\u5bfe\u8c61\u4f01\u696d\u304c\u591a\u3059\u304e\u308b\u4f01\u696d\u306b\u306fABM\u3088\u308a\u3082\u3001<span style=\"text-decoration: underline;\">\u5f93\u6765\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30aa\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u304c\u52b9\u7387\u304c\u826f\u3044<\/span>\u305f\u3081\u3001ABM\u306f\u5411\u3044\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h2>ABM\u306e\u3088\u304f\u3042\u308b\u8aa4\u89e3\uff01ABM\u306f\u5927\u4f01\u696d\u3060\u3051\u3092\u72d9\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff01<\/h2>\n<p>ABM\u306f\u52d8\u9055\u3044\u3057\u3066\u696d\u754c\u95a2\u4fc2\u8005\u306b\u899a\u3048\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3059\u304c\u3001<strong><span style=\"color: #ff6600;\">ABM\u306f\u5358\u306a\u308b\u300c\u5927\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u3060\u3051\u3092\u72d9\u3046\u300d\u624b\u6cd5\u3067\u306f\u306a\u304f\u3001<\/span><\/strong>\u3059\u3067\u306b\u89e3\u8aac\u3057\u305f\u3088\u3046\u306b<strong><span style=\"text-decoration: 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