{"id":8632,"date":"2025-06-26T15:38:04","date_gmt":"2025-06-26T06:38:04","guid":{"rendered":"https:\/\/www.ebisumart.com\/blog\/?p=8632"},"modified":"2025-09-24T16:18:34","modified_gmt":"2025-09-24T07:18:34","slug":"crm","status":"publish","type":"post","link":"https:\/\/ebisumart.com\/blog\/crm\/","title":{"rendered":"EC\u30b5\u30a4\u30c8\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306eCRM\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3068\u624b\u9806\u306e\u89e3\u8aac"},"content":{"rendered":"

EC\u30b5\u30a4\u30c8\u306e\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u3001CRM<\/strong>\uff08Customer Relationship Management\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

CRM\u3068\u306f\u3001\u5e83\u3044\u610f\u5473\u3067\u306f\u300c\u9867\u5ba2\u60c5\u5831\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a18\u9332\u3092\u7ba1\u7406\u30fb\u6d3b\u7528\u3057\u3001\u81ea\u793e\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u72ed\u7fa9\u3067\u306f\u3001\u305d\u306e\u305f\u3081\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u30fb\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3092CRM\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\uff08\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u6848\u3084\u63d0\u4f9b\uff09\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001LTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u3092\u56f3\u308b<\/strong><\/span>\u305f\u3081\u306b\u3001CRM\u3092\u7528\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001CRM\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u30e1\u30eb\u30de\u30ac\u65bd\u7b56\u3092\u884c\u3046\u5834\u5408\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3088\u308a\u3082\u3001\u3042\u308b\u6761\u4ef6\u3067\u9867\u5ba2\u3092\u5206\u985e\uff08\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5c5e\u3059\u308b\u9867\u5ba2\u7fa4\u306e\u95a2\u5fc3\u30fb\u8208\u5473\u306b\u3088\u308a\u8fd1\u3044\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u307b\u3046\u304c\u9867\u5ba2\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u308a\u3001\u76ee\u7684\u3068\u3059\u308b\u52b9\u679c\u3092\u5f97\u3089\u308c\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\u3067Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u7b46\u8005\u304c\u3001CRM\u306e\u5b9f\u8df5\u306b\u5fc5\u8981\u306a5\u3064\u306e\u6a5f\u80fd\u3068CRM\u306e\u4e00\u74b0\u3068\u3057\u3066\u306e\u30e1\u30eb\u30de\u30ac\u65bd\u7b56\u306e\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u624b\u9806<\/strong>\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

<\/p>\n

CRM\u3067\u6210\u679c\u3092\u51fa\u3059\u79d8\u8a23\u306f\u300c\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u300d\u306e\u767a\u898b\u306b\u3042\u308a<\/h2>\n

EC\uff08\u30aa\u30f3\u30b5\u30a4\u30c8\uff09\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7b46\u8005\u3082\u904e\u53bb\u306b\u30aa\u30d5\u30b5\u30a4\u30c8\u3067\u306eCRM\u306e\u53d6\u308a\u7d44\u307f\u306b\u3088\u3063\u3066\u3001\u671f\u5f85\u3059\u308b\u6210\u679c\u3068\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u5b9f\u73fe\u3057\u305f\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u7b46\u8005\u304c\u304b\u3064\u3066\u52e4\u52d9\u3057\u3066\u3044\u305f\u5927\u624b\u82f1\u4f1a\u8a71\u30b9\u30af\u30fc\u30eb\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u3068\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u3092\u76ee\u7684\u3068\u3057\u3066\u3001\u5b9a\u671f\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u884c\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u306a\u304b\u306a\u304b\u671f\u5f85\u3059\u308b\u52b9\u679c\u3092\u5f97\u3089\u308c\u305a\u306b\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5168\u4f53\u306b\u4e00\u5f8b\u3067\u30e1\u30fc\u30eb\u914d\u4fe1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u300d\u3068\u3044\u3046\u8a66\u884c\u932f\u8aa4\u3092\u7e70\u308a\u8fd4\u3057\u305f\u7d50\u679c\u3001\u7279\u306b\u52b9\u679c\u304c\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30aa\u30d5\u30a1\u30fc\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u51fa\u3059<\/strong><\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u25c6\u7b46\u8005\u304c\u767a\u898b\u3057\u305f\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\uff08\u82f1\u4f1a\u8a71\u30b9\u30af\u30fc\u30eb\uff09<\/strong><\/p>\n

\u30fb\u72d9\u3044\uff1a\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u304a\u3088\u3073\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057
\n\u30fb\u5bfe\u8c61\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a\u4e2d\u4e0a\u7d1a\u8005\u5411\u3051\u82f1\u4f1a\u8a71\u30b3\u30fc\u30b9\u306e\u53d7\u8b1b\u751f\u53ca\u3073\u5352\u696d\u751f
\n\u30fb\u30aa\u30d5\u30a1\u30fc\uff1a\u65b0\u3057\u304f\u958b\u8a2d\u3057\u305f\u5b9f\u8df5\u578b\u30d3\u30b8\u30cd\u30b9\u82f1\u8a9e\u30b3\u30fc\u30b9\u306e\u7121\u6599\u4f53\u9a13\u30ec\u30c3\u30b9\u30f3\u3078\u306e\u62db\u5f85<\/div>\n

\u4e0a\u8a18\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3057\u3066\u304b\u3089\u306f\u3001\u90fd\u5ea6\u306e\u7121\u6599\u4f53\u9a13\u30ec\u30c3\u30b9\u30f3\u3067\u671f\u5f85\u3069\u304a\u308a\u306e\u53c2\u52a0\u8005\u6570\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f<\/strong><\/span>\u3002\u305d\u306e\u7d50\u679c\u3001\u5168\u4f53\u306e\u58f2\u4e0a\u3082\u5897\u3048\u3066\u3001\u307e\u3055\u306bCRM\u306e\u53d6\u308a\u7d44\u307f\u306b\u304a\u3051\u308b\u6210\u529f\u4f53\u9a13<\/strong><\/span>\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

CRM\u306f\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u3068\u5411\u304d\u5408\u3046\u305f\u3081\u5730\u9053\u3067\u624b\u9593\u304c\u304b\u304b\u308b\u53d6\u308a\u7d44\u307f\u3068\u3044\u3046\u5370\u8c61\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u65bd\u7b56\u306b\u304a\u3051\u308b\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5f8c\u306e\u904b\u7528\u306e\u52b9\u7387\u304c\u5287\u7684\u306b\u9ad8\u307e\u308a\u3001\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n

CRM\u306e\u65bd\u7b56\u3092\u652f\u3048\u308b5\u3064\u306e\u4e3b\u8981\u306a\u6a5f\u80fd<\/h2>\n

CRM\u306e\u65bd\u7b56\u3067\u4f7f\u7528\u3059\u308b\u4e3b\u8981\u6a5f\u80fd\u306f\u6b21\u306e5\u3064\u3067\u3059\u3002<\/p>\n

\u25c6CRM\u306e\u65bd\u7b56\u3092\u652f\u3048\u308b5\u3064\u306e\u4e3b\u8981\u306a\u6a5f\u80fd<\/strong><\/p>\n\n\n\n\n\n\n\n\n
\u6a5f\u80fd<\/strong><\/td>\n\u8aac\u660e<\/strong><\/td>\n<\/tr>\n
\u2460\u9867\u5ba2\u60c5\u5831\u7ba1\u7406<\/strong><\/td>\n\u8cfc\u5165\u5c65\u6b74\u3084\u5c5e\u6027\u30c7\u30fc\u30bf\u3001\u63a5\u70b9\u5c65\u6b74\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406<\/strong><\/span>\u3057\u3001\u500b\u5225\u5bfe\u5fdc\u3084\u5206\u6790\u304c\u53ef\u80fd\u306b\u3002CRM\u65bd\u7b56\u5168\u4f53\u306e\u57fa\u76e4\u3068\u306a\u308b\u305f\u3081\u3001\u7cbe\u5ea6\u3068\u66f4\u65b0\u6027\u304c\u91cd\u8981\u3002<\/td>\n<\/tr>\n
\u2461\u4f1a\u54e1\u767b\u9332<\/strong><\/td>\n\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306e\u8d77\u70b9\u3002\u767b\u9332\u9805\u76ee\u3084\u5c0e\u7dda\u8a2d\u8a08\u306b\u3088\u3063\u3066\u60c5\u5831\u53d6\u5f97\u7387\u304c\u5909\u308f\u308b\u3002<\/strong><\/span>\u96e2\u8131\u3092\u9632\u3050\u305f\u3081\u3001\u5165\u529b\u8ca0\u62c5\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u914d\u616e\u3082\u5fc5\u9808\u3002<\/td>\n<\/tr>\n
\u2462\u30dd\u30a4\u30f3\u30c8\u307e\u305f\u306f\u30af\u30fc\u30dd\u30f3<\/strong><\/td>\n\u8cfc\u5165\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u3001\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u9032\u3002<\/strong><\/span>\u7279\u5178\u306e\u7a2e\u985e\u30fb\u6761\u4ef6\u30fb\u8a34\u6c42\u65b9\u6cd5\u3067\u53cd\u5fdc\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u904b\u7528\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/td>\n<\/tr>\n
\u2463\u30e1\u30fc\u30eb\u914d\u4fe1<\/strong><\/td>\n\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u914d\u4fe1<\/strong><\/span>\u304c\u53ef\u80fd\u3002\u958b\u5c01\u7387\u30fbCV\u7387\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306ePDCA\u3092\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n
\u2464\u4f1a\u54e1\u30e9\u30f3\u30af\u7ba1\u7406<\/strong><\/td>\n\u8cfc\u5165\u91d1\u984d\u3084\u983b\u5ea6\u3067\u4f1a\u54e1\u3092\u968e\u5c64\u5316\u3057\u3001\u7279\u5178\u8a2d\u8a08\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3002<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u305d\u308c\u305e\u308c\u306e\u6a5f\u80fd\u306fCRM\u5c02\u9580\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u304c\u306a\u304f\u3066\u3082\u4ed6\u306e\u65b9\u6cd5\u3067\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u304b\u3064\u9ad8\u5ea6\u306a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u2464\u306e\u4f1a\u54e1\u30e9\u30f3\u30af\u7ba1\u7406\u306f\u5fc5\u9808\u306e\u6a5f\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u304c\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u4f7f\u3046\u3053\u3068\u3067\u3001CRM\u306e\u65bd\u7b56\u306e\u5e45\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n

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\u25c6\u4f1a\u54e1\u30e9\u30f3\u30af\uff08\u4f8b\uff09<\/strong><\/p>\n

\u30fb\u30b4\u30fc\u30eb\u30c9\u4f1a\u54e1
\n\u30fb\u30b7\u30eb\u30d0\u30fc\u4f1a\u54e1
\n\u30fb\u30d6\u30ed\u30f3\u30ba\u4f1a\u54e1<\/div>\n

\u305d\u308c\u305e\u308c\u306e\u4f1a\u54e1\u30e9\u30f3\u30af\u306b\u7279\u5178\u3092\u4ed8\u4e0e\u3057\u305f\u308a\u3001\u3082\u3046\u5c11\u3057\u3067\u4f1a\u54e1\u30e9\u30f3\u30af\u304c\u30a2\u30c3\u30d7\u3059\u308b\u9867\u5ba2\u306b\u6848\u5185\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u308c\u3067\u306f\u3001CRM\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

CRM\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u65bd\u7b56\u3092\u884c\u3046\u305f\u3081\u306e3\u3064\u306e\u624b\u9806<\/h2>\n

CRM\u306e\u65bd\u7b56\u306e\u4e00\u74b0\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u884c\u3046\u5834\u5408\u306e\u624b\u9806\u306f\u5927\u304d\u304f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n

\u25c6\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e3\u3064\u306e\u624b\u9806<\/strong><\/p>\n

\u2460\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u60c5\u5831\u306e\u53ce\u96c6
\n\u2461\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3
\n\u2462\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3068\u914d\u4fe1<\/div>\n

\u5404\u624b\u9806\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u624b\u9806\u2460\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u60c5\u5831\u306e\u53ce\u96c6<\/h3>\n

\u9867\u5ba2\u60c5\u5831\u306e\u53ce\u96c6\u3068\u7ba1\u7406\u306fCRM\u306b\u304a\u3051\u308b\u57fa\u672c<\/strong><\/span>\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u60c5\u5831\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u9805\u76ee\uff08\u8981\u7d20\uff09\u3092\u53d6\u5f97\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3068\u306f\u3044\u3048\u3001\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u3067\u53d6\u5f97\u3059\u308b\u9805\u76ee\u3092\u3080\u3084\u307f\u306b\u5897\u3084\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u306e\u96e2\u8131\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059<\/strong>\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u300c\u751f\u5e74\u6708\u65e5\u300d\u3092\u4efb\u610f\u306e\u5165\u529b\u9805\u76ee\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u306a\u305c\u8cb7\u3044\u7269\u3059\u308b\u3060\u3051\u3067\u751f\u5e74\u6708\u65e5\u3092\u6559\u3048\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u306e\u3060\u308d\u3046\u300d<\/strong>\u3068\u4e0d\u5b89\u3092\u611f\u3058\u3001\u300c\u305d\u3046\u307e\u3067\u3057\u3066\u8cb7\u3044\u305f\u304f\u306a\u3044\u300d\u3068\u5224\u65ad\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002CRM\u65bd\u7b56\u306e\u4e00\u74b0\u3068\u3057\u3066\u4f1a\u54e1\u306e\u8a95\u751f\u6708\u306e\u521d\u65e5\u306b\u300c\u8a95\u751f\u65e5\uff08\u30d0\u30fc\u30b9\u30c7\u30fc\uff09\u30e1\u30fc\u30eb\u300d\u3092\u9001\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u8a95\u751f\u6708\u3092\u767b\u9332\u3057\u3066\u3082\u3089\u3046\u3060\u3051\u3067\u3082\u9593\u306b\u5408\u3044\u307e\u3059\u3002\u307e\u305f\u305d\u306e\u969b\u306b\u306f\u3001\u300c\u8a95\u751f\u6708\u3092\u3054\u5165\u529b\u3044\u305f\u3060\u304f\u3068\u3001\u304a\u8a95\u751f\u6708\u7279\u5178\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u300d\u306a\u3069\u3068\u3044\u3063\u305f\u6587\u7ae0\u3092\u4f75\u8a18\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b89\u5fc3\u3057\u3066\u5165\u529b\u3067\u304d\u308b\u3088\u3046\u306b\u5de5\u592b\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u9867\u5ba2\u60c5\u5831\u3068\u3057\u3066\u4f55\u306e\u9805\u76ee\u3092\u53d6\u5f97\u3059\u308b\u304b\u691c\u8a0e\u3059\u308b\u5834\u5408\u306b\u6c17\u3092\u4ed8\u3051\u305f\u3044\u306e\u304c\u3001\u4f7f\u3046\u4e88\u5b9a\u3082\u306a\u3044\u306e\u306b\u3001\u6b32\u5f35\u3063\u3066\u53d6\u5f97\u3057\u3088\u3046\u3068\u3057\u306a\u3044\u3001\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n

\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u60c5\u5831\u306f\u5b89\u5168\u306b\u4fdd\u7ba1\u30fb\u7ba1\u7406\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4fdd\u7ba1\u3084\u7ba1\u7406\u306e\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u4e07\u4e00\u3001\u6f0f\u3048\u3044\u3059\u308b\u3088\u3046\u306a\u4e8b\u614b\u304c\u8d77\u304d\u305f\u5834\u5408\u306b\u3082\u3001\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u307b\u3046\u304c\u30ea\u30b9\u30af\u3092\u5c0f\u3055\u304f\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u624b\u9806\u2461\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n

\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u25c6\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b<\/strong><\/p>\n

\u30fb\u9867\u5ba2\u5c5e\u6027\uff1a\u6027\u5225\u3001\u5e74\u9f62\u3001\u4f4f\u3093\u3067\u3044\u308b\u5730\u57df\u3000\u306a\u3069
\n\u30fb\u8cfc\u5165\u5c65\u6b74\uff1a\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u5546\u54c1\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u4e00\u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u3000\u306a\u3069<\/div>\n

\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u95a2\u5fc3\u304c\u9ad8\u305d\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\uff08\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\uff09\u3057\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u300c\u8cfc\u5165\u5c65\u6b74\u300d\u306e\u5207\u308a\u53e3\u306f\u3001\u3044\u308f\u3086\u308b\u300cRFM\u5206\u6790\u300d\u3067\u3059\u3002RFM\u5206\u6790\u3067\u306f\u6b21\u306e3\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u307e\u3059\u3002<\/p>\n

\u25c6RFM\u5206\u6790\u306e\uff13\u3064\u306e\u6307\u6a19<\/strong><\/p>\n

\u30fbRecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09
\n\u30fbFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09
\n\u30fbMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/div>\n

CRM\u3067\u306f\u3001RFM\u5206\u6790\u3067\u62bd\u51fa\u3057\u305f\u512a\u826f\u9867\u5ba2\u306e\u7279\u5178\u30aa\u30d5\u30a1\u30fc\u3084\u4f11\u7720\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3057\u306e\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u3069\u306b\u3088\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3084\u30d5\u30a1\u30f3\u306e\u80b2\u6210\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u53c2\u8003\uff1aEC\u306e\u30df\u30ab\u30bf<\/a>\u300cRFM\u5206\u6790\u3068\u306f\uff1f \u3084\u308a\u65b9\u304b\u3089\u6307\u6a19\u306e\u898b\u65b9\u3092\u89e3\u8aac<\/a>\u300d\uff082022\u5e741\u670820\u65e5\uff09<\/p><\/blockquote>\n

\u624b\u9806\u2462\u9867\u5ba2\uff08\u4f1a\u54e1\uff09\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3068\u914d\u4fe1<\/h3>\n

\u624b\u9806\u2461\u3067\u62bd\u51fa\u3057\u305f\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u6700\u3082\u53cd\u5fdc\u304c\u826f\u3044\u3068\u601d\u308f\u308c\u308b\u30aa\u30d5\u30a1\u30fc\uff08\u5546\u54c1\u60c5\u5831\u3084\u7279\u5178\u306a\u3069\uff09\u3092\u63b2\u8f09\u3057\u305f\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1<\/strong><\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u300c\u512a\u826f\u9867\u5ba2\u300d\u306b\u5bfe\u3059\u308b\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\u3067\u306f\u3001\u65e5\u9803\u306e\u3054\u611b\u9867\u3078\u306e\u611f\u8b1d\u3092\u4f1d\u3048\u308b\u30af\u30fc\u30dd\u30f3\u3084\u30dd\u30a4\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u8cfc\u5165\u91d1\u984d\u306e\u30a2\u30c3\u30d7\u3092\u4fc3\u9032\u3059\u308b\u306e\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u307e\u305f\u30e1\u30eb\u30de\u30ac\u3067\u306f\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u304c\u4e00\u76ee\u3067\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4ed8\u3051\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

CRM\u6226\u7565\u306e\u5b9a\u77f3\uff01\u512a\u826f\u9867\u5ba2\u3068\u4f11\u7720\u9867\u5ba2\u306b\u5411\u3051\u305f\u30e1\u30eb\u30de\u30ac\u65bd\u7b56<\/h2>\n

\u5c0f\u58f2\u4e8b\u696d\u3067\u306f\u300c\u58f2\u4e0a\u306e80\uff05\u306f\u3001\u5168\u9867\u5ba2\u306e\u4e2d\u306e20\uff05\u304c\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/strong>\uff08\u3044\u308f\u3086\u308b\u300c2\uff1a8\u306e\u6cd5\u5247\u300d\uff09\u304c\u3088\u304f\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u5b9f\u969b\u306b\u305d\u306e\u72b6\u614b\u306b\u8fd1\u3044EC\u30b5\u30a4\u30c8\u3082\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u58f2\u4e0a\u3092\u5b89\u5b9a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20<\/strong><\/span>\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u512a\u826f\u9867\u5ba2\u5316\u306e\u305f\u3081\u306e\u65bd\u7b56\u304c\u91cd\u8981<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u8ab0\u3092\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u3059\u308b\u304b\u306fEC\u30b5\u30a4\u30c8\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u306b\u306fRFM\u5206\u6790\u306e\u6307\u6a19\u306b\u6b21\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u3066\u62bd\u51fa<\/strong>\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

\u25c6\u512a\u826f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u62bd\u51fa\u6761\u4ef6\uff08\u4f8b\uff09<\/strong><\/p>\n

\u30fb\u6307\u5b9a\u3057\u305f\u65e5\u4ed8\u3088\u308a\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u65b0\u3057\u3044
\n\u30fb\u73fe\u5728\u307e\u3067\u306e\u8cfc\u5165\u56de\u6570\u306e\u5408\u8a08\u304c\u3057\u304d\u3044\u5024\u3088\u308a\u591a\u3044
\n\u30fb\u73fe\u5728\u307e\u3067\u306e\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u304c\u3057\u304d\u3044\u5024\u3088\u308a\u9ad8\u3044<\/div>\n

\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u4f11\u7720\u9867\u5ba2\u3082\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u25c6\u4f11\u7720\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u62bd\u51fa\u6761\u4ef6\uff08\u4f8b\uff09<\/strong><\/p>\n

\u30fb\u6307\u5b9a\u3057\u305f\u65e5\u4ed8\u3088\u308a\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u53e4\u3044
\n\u30fb\u904e\u53bb\u306e\u8cfc\u5165\u56de\u6570\u306e\u5408\u8a08\u304c\u3057\u304d\u3044\u5024\u3088\u308a\u591a\u3044
\n\u30fb\u904e\u53bb\u306e\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u304c\u3057\u304d\u3044\u5024\u3088\u308a\u9ad8\u3044<\/div>\n

RFM\u5206\u6790\u4ee5\u5916\u306b\u3082\u3001\u8cfc\u5165\u5358\u4fa1\u3001\u7279\u5b9a\u5546\u54c1\u306e\u8cfc\u5165\u5c65\u6b74\u3001\u8da3\u5473\u3084\u597d\u307f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5c65\u6b74\u304b\u3089\u6d17\u3044\u51fa\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u50be\u5411\u306a\u3069\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5207\u308a\u53e3\u306b\u306a\u308b\u9805\u76ee\u3068\u30a2\u30a4\u30c7\u30a2\u306f\u7121\u9650\u3067\u3059\u3002<\/p>\n

CRM\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u9ad8\u5ea6\u306a\u5206\u6790\u3084\u3001SNS\u30fb\u30a2\u30d7\u30ea\u304b\u3089\u3082\u30e1\u30c3\u30bb\u30fc\u30b8\u914d\u4fe1\u3082\u53ef\u80fd\u306b\uff01<\/h2>\n

CRM\u5c02\u9580\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u7279\u5fb4\u30fb\u6a5f\u80fd\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3084\u308a\u305f\u3044\u3053\u3068\u3092\u691c\u8a0e\u3057\u306a\u304c\u3089\u3001CRM\u30c4\u30fc\u30eb\uff08\u307e\u305f\u306f\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u5c0e\u5165\u3082\u305c\u3072\u691c\u8a0e\u3057\u3066\u307f\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

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\n\u30fbLTV-Lab<\/a><\/div>\n

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CRM\u306e\u7279\u5178\u65bd\u7b56\u3068\u3057\u3066\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u300c\u30dd\u30a4\u30f3\u30c8\u300d\u3068\u300c\u30af\u30fc\u30dd\u30f3\u300d\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3001\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

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\u30fb\u96c6\u5ba2
\n\u30fb\u521d\u56de\u8cfc\u5165
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